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A Beginner's Guide to Creating Content People Love [Mobify L&L]

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Mobify's resident marketers, David Fay and Misha Abasov, recently hosted a lunch and learn about creating content people love. This is their presentation deck, lovingly built by Rowan Weismiller.

Published in: Marketing

A Beginner's Guide to Creating Content People Love [Mobify L&L]

  1. A Beginner’s Guide to Creating Content People Love Writing to share your ideas, teach, and inspire others. Presented by David Fay and Misha Abasov Designed by Rowan Weismiller
  2. The Big Picture • Why you should make content • How to create content people love • Translating your thoughts into writing • Getting started with making content at Mobify • Questions
  3. part one: Three Indisputable Reasons Why You Should Make Original Content
  4. reason one Do it for yourself.
  5. v #1 - Do it for yourself. Document your achievements.
  6. #1 - Do it for yourself. Invest in your career.
  7. #1 - Do it for yourself. “When you write about your work, [...] it forces you to go beyond the polite cocktail-party line you use to describe what you do and really think about the impact your work has.” — Sally Kerrigan A List Apart
  8. reason two Do it for the team.
  9. #2 - Do it for the team. Help make a lasting impact.
  10. #2 - Do it for the team. It feels good to work at an amazing company. (and you are contributing to what makes it amazing)
  11. reason three Do it for the community.
  12. #3 - Do it for the community. Help someone be better, learn something, get inspired, overcome a problem, take the next step, understand, grow.
  13. part two: How to Make Content That People Love
  14. An Arbitrary Content Quality Chart Epic Outstanding Great Good Mediocre Lousy *Corbett Barr
  15. An Arbitrary Content Quality Chart Epic *Corbett Barr Aim for epic. Every time.
  16. 1. What you can teach. 2. What people want to learn. 3. Formats that work.
  17. 1. What you can teach. Make this. 2. What people want to learn. 3. Formats that work.
  18. circle one What you can teach people.
  19. #1- What you can teach people. v Expertise is relative.
  20. v There are no solved problems or right answers. via Gregory Ciotti #1- What you can teach people.
  21. circle two What people want to learn.
  22. People want to read content that: • Makes them better at their job. • Solves their challenges. • Makes them successful. • Opens their eyes. • Gets them laughing. • Inspires, motivates and excites them. #2 - What people want to learn.
  23. circle three Formats that work.
  24. Listicles
  25. Listicles How-Tos
  26. Guides Listicles How-Tos
  27. part three: Translating Your Thoughts Into Writing
  28. “Write like you talk.” — Seth Godin
  29. Start with the headline.
  30. Keep paragraphs short. One of the most noticeable differences between websites and apps is the use of animations. Apps have been able to to take full advantage of the hardware graphic acceleration present in all modern devices for years now. On the web, developers have been making do with JavaScript-based animations, which are slow on weaker mobile CPUs. But now, with mobile browser support being what it is, you can make great use of hardware-accelerated CSS3 animations in your projects. This is an awesome way to add some of that visual pizazz that all of our favourite apps have been flaunting for years. One of the most noticeable differences between websites and apps is the use of animations. Apps have been able to to take full advantage of the hardware graphic acceleration present in all modern devices for years now. On the web, developers have been making do with JavaScript-based animations, which are slow on weaker mobile CPUs. But now, with mobile browser support being what it is, you can make great use of hardware-accelerated CSS3 animations in your projects. This is an awesome way to add some of that visual pizazz that all of our favourite apps have been flaunting for years. ^ Way easier to read.
  31. The PEE Principle Each paragraph (or a group of paragraphs) should starts with a Point, followed by an Explanation, followed by an Example.
  32. “Write drunk, edit sober.” — Ernest Hemingway
  33. part four: Getting Started with Making Content at Mobify
  34. Your Content Support Network Co-Workers & the Community Internal Content Champions Your Content Buddies You
  35. Find a content buddy.
  36. Talk to content champions. Kyle Peatt Daniel Bader And us! (David & Misha) Steve Calvert Laura Crawford James Bull
  37. ...and here’s a bunch of ideas: Four Elements of a Successful Mobile Booking Flow • How to Scale Culture at a Fast-Growing Tech Company. • [insert your lunch and learn topic here] • Beginner’s Guide to Optimizing Checkout Flow for Mobile • 10 Mobile UI Patterns You Should Stop Using • 20 Web Design Tools We Use at Mobify • When Starting Mobile-First Is a Bad Idea
  38. Questions?

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