Carson McKee Intro. Presentation

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Carson McKee Intro. Presentation

  1. 1. Social Media Presented by: Carson McKee, Direct Contact www.directcontact.ca
  2. 2. What is Social Media? ► Media that is based on conversation and interaction between people online  Collaborative  Word of Mouth
  3. 3. Social Media Revolution ► 25% of search results for the world’s top 20 brands are links to user generated content ► 78% of consumers trust peer recommendations ► 14% trust advertisements
  4. 4. Social Media and Your… ► Questions/Fears ► Frustrations ► Strategies
  5. 5. Where to Start? ► Objectives  Customer service  Loyalty  Dialogue  Drive back to website  Trusted info source
  6. 6. Where to Start ► Ownership ► Resources ► Current marketing mix  Integration ► Tracking and measurement  Set baselines  Set goals
  7. 7. Where to Start ► Dummy/test accounts ► Observe and follow:  Listen before you speak  Competitors  Partners  Social media thought leaders ► Borrow ideas, make it your own
  8. 8. Where to Start ► Content:  Generation  Gathering  Sharing ► Ideas and innovation; be ready to try ► Ask for help/advice  Experts/leaders  Poll your audience
  9. 9. What’s Next? ► Specific path  Your brand  What fits? What works?  Revise and adjust  Revisit objectives
  10. 10. Thank You ► Questions or comments? Carson McKee Direct Contact www.directcontact.ca carson.directcontact@gmail.com

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