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Content Creation: The Real Deal


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Your WordPress site is up and running. It’s gorgeous. You love it… Now what?

Many business owners and bloggers get to this point...and then panic. What next? What do I do? Who wants to hear what I have to say? What do they want to know? Where do I even start???

In this session, you will learn 7 steps you need to take to successfully and EASILY create your awesome content that will live on and bring people to your beautiful WordPress site. We'll talk through three key phases of content creation and strategy:
1. How to get started and set yourself up for some incredible writing,
2. How to share your content once it's created, and
3. How you can work smarter not harder with that content to generate leads and therefore more business (traffic, sales, etc.).

At the end, you'll take away a content map and actionable steps to start creating and sharing your fabulous content immediately!

Published in: Marketing
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Content Creation: The Real Deal

  1. 1. Content Creation The Real Deal
  2. 2. Master the Beast 1. Content 2. Distribution 3. Lead Generation
  3. 3. 1. Work with YOU You’ve got a vision for your blog and beautiful sit back and take inventory of where you’re really at. ● Where are you in your business? ● How much time do you really have to write? ● When and where do you do your best work? ● What are you afraid of? Seriously...
  4. 4. 2. Block Your Time Now that you know when you work best... ● Look at your calendar ● Block off chunks of time ● 30 minutes
  5. 5. 3. Be Accountable Find a buddy. For real. ● Check-ins ● Celebrate and Commit
  6. 6. 4. Just. Do. It. This is the first “hardest” part... ● Stop worrying… ● Start writing… ● Clear your head and get it on paper or on your screen or your voice memo...
  7. 7. 5. Walk Away... ...And then come back ● Editing is best done after taking a break ● 5 minutes or 5 hours - just walk away
  8. 8. 6. Prep & Publish Published...Not Perfect ● Add your visuals ● Align your keywords ● Get your SEO in line ● Optimize your piece
  9. 9. 7. Share it, baby! ● How do you talk to your people? ● Try something new AND continue what you’re doing ● Social seems just as time consuming as writing - but it’s not!
  10. 10. 7A: Be Social Social Media is your friend... ● Facebook: 3 nuggets ● Twitter: 3 for each nugget ● LinkedIn: Change your perspective ● Instagram: Don’t forget or ignore it!
  11. 11. The Content Map
  12. 12. 7B: Got good content? SHARE IT! ● Newsletters can be easy - seriously ● Many tools - choose the best Newsletter Plugin for you ● Then figure out who you’re sending through ● SendPress / WP Email Delivery
  13. 13. Newsletters - Done & Done
  14. 14. Newsletters - Done & Done
  15. 15. Newsletters - Done & Done
  16. 16. Newsletters - Done & Done
  17. 17. Newsletters - Done & Done
  18. 18. Newsletters - Done & Done
  19. 19. Newsletters - Done & Done
  20. 20. 7C: Time To Grow Attract People - Generate Leads ● Use your content to capture information ● Compile best posts - you’re the expert ● Publish an e-book!
  21. 21. Content Examples & when to use them
  22. 22. Thanks for getting real! Questions? Maura Webster Founder, CEO, & Chief Strategist 774.249.5582 @LillaBluStrategies @LillaBluCo @LillaBluCo