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VIVA Bahrain - Services Marketing Presentation

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It is a university course presentation (services marketing). We have gathered information through interviews & internet, therefore some information might not be accurate. The slides were designed (within one day) by @MustGraphics, a team of freelance graphics and webdesigners.
Note: Ad on slide 18 was made just for personal usage.

Published in: Business
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VIVA Bahrain - Services Marketing Presentation

  1. 1. Introduction
  2. 2. Introduction• Part of the STC Group, launched in March 2010.• Targets both businesses & individuals.• Initiatives: VIVA JUSOOR. (flow of Information)
  3. 3. Introduction• Partnerships: Manchester United, VIVA Karting Track, Royal Golf Club
  4. 4. Introduction
  5. 5. Store Locations• VIVA has around 18 stores located in different areas in Bahrain
  6. 6. Service MixTheir service mix for individuals consists of:• Devices• Mobile Plans• Broadband Plans• Roaming• Entertainment
  7. 7. Service MixTheir service mix for individuals consists of:• Devices• Mobile Plans• Broadband Plans• Roaming Offers a collection of the newest Smart Phones and Tablets in the• Entertainment market
  8. 8. Service MixTheir service mix for individuals consists of:• Devices• Mobile Plans• Broadband Plans• Roaming• Entertainment
  9. 9. Service MixVIVA helps to find the most suitable plan(website)
  10. 10. Service MixTheir service mix for individuals consists of:• Devices• Mobile Plans• Broadband Plans• Roaming• Entertainment
  11. 11. Service MixTheir service mix for individuals consists of:• Devices• Mobile Plans• Broadband Plans• Roaming• Entertainment
  12. 12. Service MixTheir service mix for individuals consists of:• Devices• Mobile Plans• Broadband Plans• Roaming• Entertainment
  13. 13. Market Strategy• Customers Oriented• Researched Bahrain Market before entering.• Great advertisements attracted both individuals and businesses.• Attractive promotions.
  14. 14. Promotions & PricingVIVA offers great promotions
  15. 15. Promotions & PricingVIVA sets the most appropriate pricing method based on research and data gathering.Examples:• Favorite country (upto 90%discount)• The Big Offer (Free calls)•1 BD addon ( 300 sms +free calls per week on net)
  16. 16. Payment MethodsTo make it easier for all types of customers, VIVA created 7 ways of payment• Quick Pay• Online Payments• Payment Over The Phone• Self-Service Machines• Direct Debit• Retail Outlets• SADAD Machines
  17. 17. Facilities & Interior Designs• Theme Design + Promotional ads found in every outlets• Dress Code for Representatives• Informational screens & Devices exhibition.• Comfortable furniture
  18. 18. Recruitment & Evaluation Process• Recruitment Process consists of 7-steps.• Employees are measured using KPI’s system
  19. 19. E-Services VIVA Website• The website is not just informative, but interactive as well.
  20. 20. References• Interview with an employee from VIVA• VIVA’s website : www.viva.com.bh• Wikipedia : performance indicators : http://en.wikipedia.org/wiki/Performance_indicator
  21. 21. 1. Product2. Pricing3. Place4. Promotion5. People6. Process7. Physical Environment

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