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Qualities of Virtual Goods

This document discusses the qualities of virtual goods in online games. It identifies 6 key qualities - advantage, comfort, aesthetics, content, duration, and availability. Each quality is described and examples are provided to illustrate how it can increase the perceived value of virtual goods to players. Additional system tricks are also mentioned such as using a rating system and conducting a "whitespot analysis" to identify unfulfilled player needs.

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Qualities of
Virtual Goods
Martin Nerurkar & Volker Boenigk
BGF 2010
Martin Nerurkar Volker Boenigk
Twitter
Web
Blog
@MNerurkar
www.martin.nerurkar.de
www.gamearch.com
@PoweredByPixels
www.poweredbypixels.de
blog.poweredbypixels.de
E-Mail Martin.Nerurkar@Gameforge.com Volker.Boenigk@Gameforge.com
System TricksQualities
Overview
System Qualities Tricks
Overview
System Tricks
System Qualities Tricks
Qualities
Overview
1. The basics of our system
System Tricks
System TricksQualities
Qualities
Overview
1. The basics of our system
2. Describing the 6 qualities (+ Examples)
System Tricks
System TricksQualities
Qualities

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Qualities of Virtual Goods