The Minnesota Energy Challenge:
Environmental Outreach in
Minnesota Congregations
Neely Crane-Smith
Center for Energy and ...
Why Energy Efficiency?
The Average MN Household…
 Spends over $4,000 a year on electricity, natural gas
and transportation
 Leaves 30-40 electr...
Mission of the Energy Challenge
Make
saving
energy fun
and easy
Save
money and
increase
comfort
Reduce
carbon
dioxide
emis...
History of the Energy Challenge
Launched
in October
2006
April 2008:
10,000
Members
April 2009:
20,000
Members
November
20...
Action Guides
0
Action Guides
The Energy Challenge in
Congregations
St. Joan of Arc (#1)
 Dedicated volunteers
 Call to action during
worship service
 Pledge cards
 Weekly email reminders
Unity Church Unitarian (#4)
 Call to action during
service
 Paper Challenge forms
 Tabling during coffee
hour
 Article...
Successful Congregational Campaigns
Set a finite time period
Tell a story
Get the message from the pulpit
Make the campaig...
Materials and Resources
Printed Guide
Paper Challenge Forms
Free Presentations
 How the average MN
home uses energy
 The “greatest hits” of
energy efficiency
 How to take advantag...
Keep Up the Good Energy
Help people feel good
Give credit where credit is due
Reward your volunteers
Do it again next year!
Questions?
Neely Crane-Smith
Community Energy Coordinator
Center for Energy and Environment
ncranesmith@mncee.org
612-335-...
The Minnesota Energy Challenge: Environmental Outreach in Congregations
The Minnesota Energy Challenge: Environmental Outreach in Congregations
The Minnesota Energy Challenge: Environmental Outreach in Congregations
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The Minnesota Energy Challenge: Environmental Outreach in Congregations

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  • This would be the first networking event after the launch of MN IPL on September 23rd, and your work is at the heart of what we would like congregations to be doing. I would like to see:
    an overview of the MN Energy Challenge and
    specific ideas on how to promote the MN Energy Challenge in congregations –
    success stories,
    different ways it has been done, etc.
    Also what a green team can do to generate enthusiasm for the challenge.
  • Broad appeal across political, religious, not only “environmental,” help engage all types of people without judgment.
  • The benefit of
  • The Minnesota Energy Challenge: Environmental Outreach in Congregations

    1. 1. The Minnesota Energy Challenge: Environmental Outreach in Minnesota Congregations Neely Crane-Smith Center for Energy and Environment www.mnenergychallenge.org November 7th, 2010
    2. 2. Why Energy Efficiency?
    3. 3. The Average MN Household…  Spends over $4,000 a year on electricity, natural gas and transportation  Leaves 30-40 electronics plugged in at all times  Uses 15-40 gallons of water per person per day  Is responsible for over half of the carbon dioxide emissions in Minnesota
    4. 4. Mission of the Energy Challenge Make saving energy fun and easy Save money and increase comfort Reduce carbon dioxide emissions
    5. 5. History of the Energy Challenge Launched in October 2006 April 2008: 10,000 Members April 2009: 20,000 Members November 2010: Over 26,000 Members March 2008: Dot.Org “Bright Idea Award” from MN Council of Nonprofits January 2009: MNEC joins Twitter December 2009: New identity, new website, database clean-up
    6. 6. Action Guides 0
    7. 7. Action Guides
    8. 8. The Energy Challenge in Congregations
    9. 9. St. Joan of Arc (#1)  Dedicated volunteers  Call to action during worship service  Pledge cards  Weekly email reminders
    10. 10. Unity Church Unitarian (#4)  Call to action during service  Paper Challenge forms  Tabling during coffee hour  Articles in newsletter, order of service
    11. 11. Successful Congregational Campaigns Set a finite time period Tell a story Get the message from the pulpit Make the campaign visible Celebrate any results
    12. 12. Materials and Resources
    13. 13. Printed Guide
    14. 14. Paper Challenge Forms
    15. 15. Free Presentations  How the average MN home uses energy  The “greatest hits” of energy efficiency  How to take advantage of local utility and nonprofit energy programs
    16. 16. Keep Up the Good Energy Help people feel good Give credit where credit is due Reward your volunteers Do it again next year!
    17. 17. Questions? Neely Crane-Smith Community Energy Coordinator Center for Energy and Environment ncranesmith@mncee.org 612-335-5852

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