Social Media success doesn’t happen by accident. It is engineered.
In this Skills Building Session, “Using Social Media to mobilize young people in the HIV response: Inter-sectoral perspectives, Case-Studies and How-To’s” Youth LEAD combings its understanding of youth advocacy with the technical expertise of 3 Social Media experts to present participants with a step-by-step framework that directs organizations towards shaping their Social Media initiatives towards success.
The session will utilize solid research results, case-study examples and exercises to guide participants through a common-sense approach towards tying Social Media to their organizational objectives, shaping corresponding strategies and implementation to maximize their impact. The course was intentionally designed for organizations operating in a resource-scarce environment and will provide participants with a take-home-toolkit including videos, work-sheets and other resources to implement the framework in their host organizations.