Ever wanted to create a podcast for your business but didn’t know where to start? This seminar will cover why podcasting is a significant and viable part of a social media marketing plan for your business and brand. We will discuss how to choose a podcast topic, niching, and the various podcast formats: interview, solo, or co-hosting. The discussion will then move to how to create the podcast. We will share information about podcast artwork, equipment selection, recording, editing, media hosts, and publishing. In conclusion, we will share tips on how to grow the podcast audience, including leveraging the audience of guests, being a guest on other podcasts, and using other social media outlets to promote the show.
Presented at MN Blogger Conference 2016