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How to Become a Fierce
and Fearless Blogger
@JenKaneCo / #mnblogcon
You want your
work to be
noticed.
You want your
work to
matter.
@JenKaneCo / #mnblogcon
You want your
work to be
noticed.
You want your
work to
matter.
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
The number of Google indexed pages has grown
from 1 trillion to 30 trillion in the last 7 years.
@JenKaneCo / #mnblogcon
In July 2016 nearly 70 million new posts
were published on WordPress.
The Washington Post alone publishes 1,200 posts A DA...
It is estimated that there will
be 500% increase in the
amount of information on the
web between 2015 and
2020.
@JenKaneCo...
@JenKaneCo / #mnblogcon
SO WHAT CAN YOU DO?
@JenKaneCo / #mnblogcon
1. Try new things.
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
From “Thirteen Reasons Why Your Brain Craves Infographics”
Showing vs. Telling
@JenKaneCo / #mnblogcon
2. Meet your
audience
on their
turf.
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
Re-post on
FB/LI
Promo on
social
Re-post on
Medium
Promo on
Triberr
Email
subscription
Share from
...
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
3. Get comfortable
with failure
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
Try new things
+
Meet your audience on their turf
+
Get comfortable with failure
=
@JenKaneCo / #mnblogcon
You want your
work to be
noticed.
You want your
work to
matter.
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
Presence Discovery Utility
@JenKaneCo / #mnblogcon
SO WHAT CAN YOU DO?
@JenKaneCo / #mnblogcon
1. Get some perspective
@JenKaneCo / #mnblogcon
People want to be heard.
People want to be entertained.
People want to be informed.
People want to belong.
@JenKaneCo / #m...
@JenKaneCo / #mnblogcon
Listen Learn Adapt
@JenKaneCo / #mnblogcon
2. Find and use your voice…
even when it sounds ugly.
@JenKaneCo / #mnblogcon
Authority
AuthenticityInterest
VOICE
@JenKaneCo / #mnblogcon
Wisdom
Authority
Truth
Authenticity
Purpose
Interest
A
FIERCE
VOICE
@JenKaneCo / #mnblogcon
3. Get comfortable with haters
@JenKaneCo / #mnblogcon
@JenKaneCo / #mnblogcon
Get some perspective
+
Find and use your voice
+
Get comfortable with haters
=
@JenKaneCo / #mnblogcon
If you need to, walk away.
@JenKaneCo / #mnblogcon
Does the work
move you?
@JenKaneCo / #mnblogconFrom Umair Haque’s The Myth of Doing What You
Love.
Does the work love
you back?
@JenKaneCo / #mnblogconFrom Umair Haque’s The Myth of Doing What You
Love.
Does the work
have love in it?
@JenKaneCo / #mnblogconFrom Umair Haque’s The Myth of Doing What You
Love.
How to Become a Fierce and Fearless Blogger By Jennifer Kane
How to Become a Fierce and Fearless Blogger By Jennifer Kane
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How to Become a Fierce and Fearless Blogger By Jennifer Kane

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Keynote address presented at the 2016 MN Blogger Conference

Published in: Technology
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How to Become a Fierce and Fearless Blogger By Jennifer Kane

  1. 1. How to Become a Fierce and Fearless Blogger
  2. 2. @JenKaneCo / #mnblogcon
  3. 3. You want your work to be noticed. You want your work to matter. @JenKaneCo / #mnblogcon
  4. 4. You want your work to be noticed. You want your work to matter. @JenKaneCo / #mnblogcon
  5. 5. @JenKaneCo / #mnblogcon
  6. 6. The number of Google indexed pages has grown from 1 trillion to 30 trillion in the last 7 years. @JenKaneCo / #mnblogcon
  7. 7. In July 2016 nearly 70 million new posts were published on WordPress. The Washington Post alone publishes 1,200 posts A DAY. @JenKaneCo / #mnblogcon
  8. 8. It is estimated that there will be 500% increase in the amount of information on the web between 2015 and 2020. @JenKaneCo / #mnblogcon
  9. 9. @JenKaneCo / #mnblogcon
  10. 10. SO WHAT CAN YOU DO? @JenKaneCo / #mnblogcon
  11. 11. 1. Try new things. @JenKaneCo / #mnblogcon
  12. 12. @JenKaneCo / #mnblogcon
  13. 13. From “Thirteen Reasons Why Your Brain Craves Infographics”
  14. 14. Showing vs. Telling @JenKaneCo / #mnblogcon
  15. 15. 2. Meet your audience on their turf. @JenKaneCo / #mnblogcon
  16. 16. @JenKaneCo / #mnblogcon Re-post on FB/LI Promo on social Re-post on Medium Promo on Triberr Email subscription Share from audience POST ON YOUR BLOG
  17. 17. @JenKaneCo / #mnblogcon
  18. 18. @JenKaneCo / #mnblogcon
  19. 19. 3. Get comfortable with failure @JenKaneCo / #mnblogcon
  20. 20. @JenKaneCo / #mnblogcon
  21. 21. @JenKaneCo / #mnblogcon
  22. 22. Try new things + Meet your audience on their turf + Get comfortable with failure = @JenKaneCo / #mnblogcon
  23. 23. You want your work to be noticed. You want your work to matter. @JenKaneCo / #mnblogcon
  24. 24. @JenKaneCo / #mnblogcon
  25. 25. @JenKaneCo / #mnblogcon
  26. 26. Presence Discovery Utility @JenKaneCo / #mnblogcon
  27. 27. SO WHAT CAN YOU DO? @JenKaneCo / #mnblogcon
  28. 28. 1. Get some perspective @JenKaneCo / #mnblogcon
  29. 29. People want to be heard. People want to be entertained. People want to be informed. People want to belong. @JenKaneCo / #mnblogcon
  30. 30. @JenKaneCo / #mnblogcon Listen Learn Adapt
  31. 31. @JenKaneCo / #mnblogcon
  32. 32. 2. Find and use your voice… even when it sounds ugly. @JenKaneCo / #mnblogcon
  33. 33. Authority AuthenticityInterest VOICE @JenKaneCo / #mnblogcon
  34. 34. Wisdom Authority Truth Authenticity Purpose Interest A FIERCE VOICE @JenKaneCo / #mnblogcon
  35. 35. 3. Get comfortable with haters @JenKaneCo / #mnblogcon
  36. 36. @JenKaneCo / #mnblogcon
  37. 37. Get some perspective + Find and use your voice + Get comfortable with haters = @JenKaneCo / #mnblogcon
  38. 38. If you need to, walk away. @JenKaneCo / #mnblogcon
  39. 39. Does the work move you? @JenKaneCo / #mnblogconFrom Umair Haque’s The Myth of Doing What You Love.
  40. 40. Does the work love you back? @JenKaneCo / #mnblogconFrom Umair Haque’s The Myth of Doing What You Love.
  41. 41. Does the work have love in it? @JenKaneCo / #mnblogconFrom Umair Haque’s The Myth of Doing What You Love.

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