hard to miss in 2006 weblog - tags - social bookmarking - wiki - - social software - the writing web - web 2.0 - collaboration tools - sharing and collaboration - podcast - web services Wikipedia - YouTube - Basecamp -Flicker - Linked In - Social Text - Confluence - Facebook - MySpace - BitTorrent - Lime - slideshare blogsphere - the end of email- wikinomics - disruptive technology - new business models - the end of billing by the hour - revolution
48 months ago A&Os web 2.0 project began, as a 3-month pilot for three groups 1. weblog & wiki for global Know-How staff to support communication and collaboration 2. weblog & wiki for environmental lawyers to support creation and sharing of knowledge (EU directives) 3. weblogs (ezines) for internal news provision of Amsterdam office blended solution: Confluence wikis, Movable type webblogs, CMS style sheets in pilot environments expert support from Headshift (UK) and iLLumion (NL)
Allen & Overys social stack E-mail alerts RSS newsfeeds social bookmarking & tags wiki (group space) weblog social network
and many flowers blossomed capturing and sharing of know-how special interest group communication staff communication project group communication internal news provision client communication blogs on A&Os recruitment site deliberately not (yet): personal blogs matter-related blogs and wikis
the secret of its success tools instantaneously available ease of use power to publish personalization and precision the end of email? because its all about communication!
How we made sense of social software – our 10 steps tosuccess1. Sought expert advice2. Started small3. Worked with ‘trusted communities’4. Focused on easy but important groups and objectives5. Emphasised experiment not pilot6. Took the lead (with internal IT support)7. Spread the word8. Supported our ‘growing phase’9. Created a market10. Applied ‘hard’ business principles to ‘soft’ software
Our social software roadmap Phase 3 planned On demand Phase 2 Enterprise wide 50+ sites for: RSS Phase 1 legal teams Subscription 3 sites support teams Integrated Standard template clients Flexible Member specific Communication Email alert News provision Group blog collaboration Wiki (Group Space) project management Shared bookmarks thought leadership Newsfeeds know-how enquiries Social tagging operations manuals courses
Social media in a Law Firm: Allen & Overy’s journey Mart van de Kerkhof, Allen & Overy LLP Amsterdam