Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook for Beginners


Published on

Easy step by step guide to setting up Facebook profile and page.

Published in: Social Media, Technology
  • Be the first to comment

  • Be the first to like this

Facebook for Beginners

  1. 1. Facebook For Beginners
  2. 2. At a recent networking meeting there was talk of Facebook and how best to use it to build your business (a topic I absolutely love!)
  3. 3. But alongside the “Facebook for Business” enthusiasts were an equal number of people looking slightly baffled, shrugging and saying “I don’t have a clue”!
  4. 4. So, for all Facebook virgins here’s a 101 Facebook for beginners guide, which I hope will demystify things and give you the confidence to give social media a go!
  5. 5. Facebook 101
  6. 6. The first thing to know about Facebook is that it’s a social platform
  7. 7. People come to be entertained, enlightened and educated, but mainly for a bit of light relief
  8. 8. Facebook is a place for conversation, sharing and a bit of fun (not spamming or selling)
  9. 9. If you’re completely new to Facebook, follow the getting started steps that will be shared in this video
  10. 10. Spend some time seeing what others are posting, listening to friends and customers, and getting a feel for the community
  11. 11. You may think it’s all rather superficial at first
  12. 12. But don’t be fooled
  13. 13. Under all those inspirational quotes and cute images, a huge amount of business is done on Facebook
  14. 14. Why I love Facebook: A great way to meet new people, generate leads and drum up business It’s online networking, but as local or international as you want it to be Provides a quick skim of what’s happening and what friends are up to Easy to follow influencers in your field See others’ promotions, events and news, and share yours
  15. 15. How to get started on Facebook
  16. 16. 1. Sign up for your account at Follow the set up wizard to start creating your profile
  17. 17. 2. Set up your personal profile (you have to a personal profile before you can set up a business page)
  18. 18. You’ll notice you’ve got 2 pages or “streams” of information – one is the Timeline and one is the Newsfeed
  19. 19. Click on your name for the Timeline and on “home” for the Newsfeed
  20. 20. The blue menu bar also includes “friend requests”, “messages” and “notifications” [see the arrows below]
  21. 21. As you connect with others and they share or LIKE your posts, you’ll see red numbers popping up in this bar, giving you an instant update on your Facebook activities
  22. 22. What is the News Feed?
  23. 23. The News Feed-the centre column of your home page
  24. 24. —is a constantly updating list of stories from people and Pages that you follow on Facebook
  25. 25. News feed stories include status updates, photos, videos, links, app activity and likes
  26. 26. To the left of the newsfeed is a list of the groups you belong to and the pages you like
  27. 27. What is the “Timeline”?
  28. 28. The Timeline is your collection of the photos, stories, and experiences that tell your story
  29. 29. Here are some of the things you can do on your Timeline:  Add a cover photo Edit your basic info Jump to stories from your past View a log of your Facebook activity Star stories you want to highlight Add life events Update your status View and add photos Share your app activity See highlights from each month
  30. 30. 3. Complete the “About” section and choose a great cover image
  31. 31. To update your cover image check out the blog post (there’s also a video showing you what to do)
  32. 32. Here’s a quick image on this:
  33. 33. 4. Start posting and sharing!
  34. 34. As you can see from this post you can “Like”, “Comment” or “Share” this with your friends
  35. 35. On this post there have been 824 “LIKEs” (recommendations) , 17 comments and 147 “Shares”
  36. 36. When you LIKE a page or post it shows up on your newsfeed so all your friends can see you’ve given it a thumbs-up
  37. 37. This is how posts can go “viral”
  38. 38. When lots of people like, share and comment on a particular post, their friends see it in their newsfeeds and if they share it, then their friends see it and suddenly you’ve got the power of social media spreading your post all over the web
  39. 39. Profile versus Page
  40. 40. Profile versus Page This is something that often confuses people
  41. 41. Profile versus Page  Your profile is personal to you  You can keep this for friends and family – to share news and pictures – or you can let your fans “friend” you so they get to see “behind the scenes” with the personal news you elect to share publicly
  42. 42. This is purely a matter of choice
  43. 43. You shouldn’t promote your business on your personal page (Facebook don’t like it)
  44. 44. but you can talk about what you’re working on, share relevant business-related stories in a chatty, non promotional way
  45. 45. It’s a subtle difference but an important one
  46. 46. A Facebook “page” is a “business page” and can be for a cause, personality, band, special event, tribute, but it’s a promotional tool rather than a personal page
  47. 47. (I’ll cover Facebook pages in a separate video & post)
  48. 48. You can only have ONE personal profile but you can have as many pages as you like
  49. 49. So, your homework is to get started on Facebook and to set up your personal profile – or look at improving it if you already have one
  50. 50. Set the timer for 15 minutes, and GO!