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6 actionable google analytics metrics you can use to improve your marketing


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6 actionable Google Analytics metrics you can use to improve your marketing, increase your website traffic and attract more leads and sales

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6 actionable google analytics metrics you can use to improve your marketing

  1. 1. 6 ActionableGoogleAnalyticsMetrics You Can Use To ImproveYourMarketing
  2. 2. Looking at your Google Analytics dashboard can feel a bit like being asked to take control in the cockpit
  3. 3. REALITY CHECK! Like many things, the 80/20 rule applies and you only need to track 6 key Google Analytics metrics to significantly improve your marketing. Knowledge really is power.
  4. 4. #1 Daily visitors Q. Howmany unique visitors are visiting your site? A. Track the trends and see if visitors are increasing overtime A. Track the impact of blogging, social media, and offline promotions
  5. 5. We provide our Done For You clientswitha monthly report on their traffic,leads and website clicksbecause at the end of the day that's what's important.
  6. 6. #2 Bounce Rate Bounce rate is the number of people who only visit one page of your site before bouncing off again. It's an indication of relevance, message clarity, and usefulness
  7. 7. If your bounce rate is high it means people are visiting your site but not staying. Unfortunately this affects your Google ratings too because Google favours sites with a low bounce rate.
  8. 8. A low bounce rate shows that you're offering relevant and useful content for your audience. (Click Here to learn more about improving your Search Engine Optimisation using these metrics.)
  9. 9. #3 Time on site Similar to Bounce rate, "Average session duration" is anindication of the relevance, usefulness and how you engage your visitors.
  10. 10. Readersthat find your content useful will stay longer and visit multiple pages. ~ Helps your SEO rankings ~ Shows you’re providing potential customerswith relevantinformation. Bingo!
  11. 11. #4 SocialMedia Trackthe impact of the time & money you’re spending promoting your business on Social Media
  12. 12. SOCIAL MEDIA Is Twitter outperforming Facebook? Or LinkedIn’s blowing Google+ away? Using this information you can also decrease your bounce rate, and increase time on site.
  13. 13. Can you see how this informs your sales and marketing and canput you way ahead of your competitors?
  14. 14. #5Acquisition Know whereyour website visitors are coming from You might be surprised!
  15. 15. #6 Behaviour Flow This is extremely informative for marketing purposes. ~ See which pages people enter and exit your websitefrom
  16. 16. You can see which pages and posts get the most traffic. And which are most likelyto engage visitors Remember wewantourvisitorstovisitmorethanone page,andtospendmore timeonoursite.
  17. 17. Using this metric I discovered that anold blog post, and awebinar I ran over 2 years ago are stillgenerating significanttraffic to the website.
  18. 18. BONUSTIP: Check yourdemographics Do you know the gender, age and interestsofyourweb visitors? Areyour providing information that's relevant to them?