6 actionable google analytics metrics you can use to improve your marketing
6 ActionableGoogleAnalyticsMetrics You Can Use
Looking at your Google Analytics dashboard can feel a
bit like being asked to take control in the cockpit
Like many things, the 80/20 rule applies and you only need
to track 6 key Google Analytics metrics to significantly
improve your marketing.
Knowledge really is power.
#1 Daily visitors
Q. Howmany unique visitors are visiting your site?
A. Track the trends and see if visitors are increasing overtime
A. Track the impact of blogging, social media, and offline promotions
We provide our Done For You clientswitha monthly report on their
traffic,leads and website clicksbecause at the end of the day that's
#2 Bounce Rate
Bounce rate is the number
of people who only visit one
page of your site before
bouncing off again.
It's an indication of
relevance, message clarity,
If your bounce rate is high it means people are visiting
your site but not staying.
Unfortunately this affects your Google ratings too
because Google favours sites with a low bounce rate.
A low bounce rate shows that you're offering relevant and
useful content for your audience.
(Click Here to learn more about improving your Search
Engine Optimisation using these metrics.)
#3 Time on site
Similar to Bounce rate, "Average
session duration" is anindication of the
relevance, usefulness and how you
engage your visitors.
Readersthat find your content useful
will stay longer and visit multiple
~ Helps your SEO rankings
~ Shows you’re providing potential
Trackthe impact of the time & money you’re spending promoting your business
on Social Media
Is Twitter outperforming Facebook?
Or LinkedIn’s blowing Google+ away?
Using this information you can also
decrease your bounce rate, and increase
time on site.
Can you see how this informs your sales and marketing and canput you way
ahead of your competitors?
Know whereyour website visitors are coming from
You might be surprised!
#6 Behaviour Flow
This is extremely informative for marketing purposes.
~ See which pages people enter and exit your websitefrom
You can see which pages and posts get the most traffic.
And which are most likelyto engage visitors
Using this metric I discovered that anold blog post, and awebinar I ran over 2
years ago are stillgenerating significanttraffic to the mmspark.com website.
Do you know the gender, age and interestsofyourweb
Areyour providing information that's relevant to them?
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