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Maturation de prospects B2B

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Cette présentation traite des défis de la gestion et de la maturation des clients potentiels B2B et de l'alignement ventes et marketing.

Published in: Business
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Maturation de prospects B2B

  1. 1. prospection Alimenter le pipeline b2b© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  2. 2. marketing & ventesalignement© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  3. 3. obstacles
  4. 4. trop peu de pistes© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  5. 5. trop de pistes© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  6. 6. écrémage des pistes© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  7. 7. Mauvaise qualité des pistes© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  8. 8. qualifier→ cultiver
  9. 9. rencontrent les critères© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  10. 10. sont prêts à acheter?© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  11. 11. réputation→
  12. 12. Bâtir la marque gestion de laréputation© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  13. 13. Établir l’expertise de votre entreprise dans son secteurleadership© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  14. 14. Bâtir le bassin de pistes création de demande© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  15. 15. processus
  16. 16. 1 attirer processus de prospection© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  17. 17. 1 2 attirer identifier processus de prospection© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  18. 18. 1 2 3 attirer identifier qualifier processus de prospection© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  19. 19. 1 2 3 4 attirer identifier qualifier cultiver processus de prospection© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  20. 20. 1 2 3 4 5 attirer identifier qualifier cultiver confier processus de prospection© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  21. 21. 1attirer
  22. 22. Site web Blogue d’entrepriseattirer 23
  23. 23. ciblez etvalidez avant de contacter© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  24. 24. 2identifier
  25. 25. Site Web Base de données Formulaire Blogue d’entrepriseidentifier 27
  26. 26. Livres blancs webinairs rapports études infolettres événements contenu© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  27. 27. 3qualifier
  28. 28. Rôle dans la décision Étape du cycle de décision Envergure de l’occasion qualifier© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  29. 29. qualifier© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  30. 30. qualifier© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  31. 31. qualifier© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  32. 32. 4cultiver
  33. 33. cultiver© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  34. 34. Livres blancs webinairs rapports études infolettres événements contenu© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  35. 35. livres blancs© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  36. 36. infolettres© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  37. 37. poste© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  38. 38. Créer lapertinence© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  39. 39. Veulent de l’info spécifique 82% à leur industrie Source:MarketingSherpa© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  40. 40. Veulent de l’info spécifique 67% à leur rôle Source:MarketingSherpa© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  41. 41. Veulent de l’info spécifique 49% à la taille de l’entreprise Source:MarketingSherpa© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  42. 42. Veulent de l’info spécifique 29% à leur emplacement Source:MarketingSherpa© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  43. 43. b2b→ b2me™
  44. 44. 1:1 connaîtrechaque client
  45. 45. 1:1 connaîtrechaque client expertise le bon pour “moi”
  46. 46. 1:1 contenu connaître éclairer,chaque client informer expertise le bon pour “moi”
  47. 47. OpérationsTechnique Achats Finance
  48. 48. Opérations ContentieuxHaute direction
  49. 49. Visite à votre kiosque Recherche de votre marque Visite à une page Web Télécharger un livre blanc S’inscrire à l’infolettre +3 +5 +1 +5 +1 attribuer un pointage© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  50. 50. 5confier
  51. 51. qualifier→accepte
  52. 52. Prêt à acheter!© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  53. 53. travailler→ensemble
  54. 54. SEO et mots clés Média Web Médiaposte Salons et foires Médias sociaux CourrielsPublications ATTIRER Base de données CULTIVER Invitations à des événements Infolettres Dossiers informatifs blogue Livres blancs
  55. 55. impact
  56. 56. +263% d’augmentation des pistes© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  57. 57. Au QC pour le taux No1 d’occupation© 2011 Strategies Marketing Direct - tous droits réservés. Aucune reproduction sans permission écrite
  58. 58. merci
  59. 59. mmorin@strategies.ca @mark_morin www.strategies.cacontact

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