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Using Social Media to develop a personal brand - SIFE 2011

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Using Social Media to develop a personal brand - SIFE 2011

  1. 1. Student Development Using social media to develop your personal brandingMatthew Mobbse: mjm33@le.ac.ukweb: http://mjmobbs.comtwitter: mjmobbs www.le.ac.uk/careers #sifeleic
  2. 2. Consider…How do you…• Keep up-to-date with developments in the are you want to work/start your business?• Get commercial awareness?• Network with employers/business partners?• Gain an insight into recruitment/business start- up process?• Find jobs?• Promote yourself as a brand?www.le.ac.uk/careers #sifeleic
  3. 3. www.le.ac.uk/careers #sifeleic
  4. 4. www.le.ac.uk/careers #sifeleic
  5. 5. www.le.ac.uk/careers #sifeleic
  6. 6. Why engage with social media• Expanding your network• Researching careers and partners – Improve you commercial awareness• Employers and partners look for you• Promoting yourself and your businesswww.le.ac.uk/careers #sifeleic
  7. 7. Keep Up with Employers and PartnersKPMG Graduate Recruitment Company profile @KPMG_UK_LLP KPMG Channel www.le.ac.uk/careers #sifeleic
  8. 8. Keeping in touchRSS Feeds and Newsreaderswww.le.ac.uk/careers #sifeleic
  9. 9. How to engage with Social Media Facebook Twitter LinkedIn • Social • Networking • More professional • Large companies • Share ideas • Digital CV and have Fan Pages achievements • Job Search – www.tweetmyjobs.com • Large number of companies and – www.twitterjobsearch.com groups of similar interestswww.le.ac.uk/careers #sifeleic
  10. 10. How Twitter works Been developing a new idea. Read on my blog http://mjmobbs.com @you I’ve done some work in that before check this out http://joblogs.com @you Really nice idea, why don’t we discuss more over coffee @greenguy @blueguy Thanks for your advice. Lets work togetherwww.le.ac.uk/careers #sifeleic
  11. 11. Get the most out of twitter• Write a biography• Link to personal website• Follow interesting people…but not too many• Engage in conversation• Link to new developments and interestswww.le.ac.uk/careers #sifeleic
  12. 12. How to engage with Social Media Facebook Twitter LinkedIn • Social • Networking • More professional • Large companies • Share ideas • Digital CV and have Fan Pages achievements • Job Search – www.tweetmyjobs.com • Large number of companies and – www.twitterjobsearch.com groups of similar interestswww.le.ac.uk/careers #sifeleic
  13. 13. Get the most out of LinkedIn• Create a full Profile – Keep it up-to-date• Get Recommendations• Use Updates• Make Connections – Personalised• Research Employers – “Follow” for news and jobswww.le.ac.uk/careers #sifeleic
  14. 14. New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google tools • Employers pages released November 2011www.le.ac.uk/careers #sifeleic
  15. 15. More in-depth reflection and writing • Blogs enable you to write longer, more in- depth reflections into activities you engage Wordpress in • Can share via Social Media Blogger • Help with applying for jobs or right business documentsPosterous http://mjmobbs.comwww.le.ac.uk/careers #sifeleic
  16. 16. What employers say… http://www.youtube.com/watch?v=TZsrgg5x4eswww.le.ac.uk/careers #sifeleic
  17. 17. Netiquette• Build a positive presence• Be polite; think about your approach• Expand your network and make connections• Build relationships over time• Be sincere• Decide on boundarieswww.le.ac.uk/careers #sifeleic
  18. 18. Digital Footprint First Find your footprint Google Yourself! kgbpeople.comwww.le.ac.uk/careers #sifeleic
  19. 19. How employers screening applicants using social mediahttp://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/ www.le.ac.uk/careers #sifeleic
  20. 20. Protecting Yourself• Keep it private• Do you want employer, lecturers, colleague, your mum to see it?• Check your Social Network Privacy Settings – Outside and insidewww.le.ac.uk/careers #sifeleic
  21. 21. Promoting yourself• Link your sites together Matthew Mobbs – Post blog on Learning Technologist Student Support and Development Service Twitter/LinkedIn University of Leicester LE1 7RH• Add selected link to your: e: mjm33@le.ac.uk Web: mjmobbs.com – CV Twitter: @mjmobbs LinkedIn: – Business card http://uk.linkedin.com/pub/matthew- – Email signature mobbs/7/381/48bwww.le.ac.uk/careers #sifeleic
  22. 22. Find out about Keep up Employers/Business to date Partners Personal Brand/Identity Find out about Employers/Business PartnersNetworking Employer Find jobs Groups Profiles Networking Profile Find jobsKeep up Personalto date Brand/Identity www.le.ac.uk/careers #sifeleic
  23. 23. Thank-you• For all the resources used in this presentation and more: http://www.diigo.com/list/mjmobbs/leicester- award-and-social-media http://mjmobbs.comwww.le.ac.uk/careers #sifeleic
  24. 24. 10 Commandments of Social Media1. Thou Shalt Not Be a Narcissist2. Thou Shalt Listen to What Others Are Saying3. Thou Shalt Not Spam4. Thou Shalt Say Something of Substance5. Thou Shalt Not Abuse Thy Neighbour6. Thou Shalt Give Credit Where Credit is Due7. Thou Shalt Learn How to Spell (or at least use a spell checker)8. Thou Shalt Use Real Words9. Thou Shalt Not Bear False Witness10. Thou Shalt Not Be a Friend Wh*re http://www.noupe.com/how-tos/ten-commandments-of-social-media.htmlwww.le.ac.uk/careers #sifeleic

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