Sport in social media

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  • Hi e Mihály Zsiros, can you please send me this wonderful presentation on my e-mail: syamonet@gmail.com

    I am interested in the sport mannagement and I find it fruitful.

    Any other presentation and documents from you are welcome.

    Thank you very much
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Sport in social media

  1. 1. Sport in social media<br />Createdby: Mihály Zsiros <br />info@zsirosmihaly.hu<br />facebook.com/zsirosmihaly<br />twitter.com/mihalyzsiros<br />
  2. 2. Introduction<br /> What are these?<br />Dynamically increasing function economy, marketing, communication<br />The persons of sport (sportsmen, sport associations, sport federations) also try to push an advantage of the social media. <br />Trend, use.<br />
  3. 3. Hypothesis<br />The persons of sport in Hungary still didn’t recognize the possibilities of the social media and that’s why they don’t use it.<br />Strategy is missing. <br />
  4. 4. Analysing methods, - persons, - conditions<br />Domestic and international datas about internet usage.<br />Questionnaire research combined with strucured interviews.<br />
  5. 5. Social media<br />Definition<br />Why is it important? Constant and unavoidable communication channel. You can build so emotional contact which is inconceivable through conventional media. Influence and extension possibility for sponsors.<br />
  6. 6. Profile picture of Danica Patrick’s Facebook page.<br />
  7. 7. 48% of thehungarianpopulationhave internet access.<br />40% of thehungarianpopulationaremembersofoneofthesocialsites.<br />84% of thehungarian internet usersaremembers of oneofthesocialsites.<br />Source: Gfk Hungária, Kutató Centrum, MASMI Hungary<br />
  8. 8. 550 millionusers, 2 millionhungarian<br />
  9. 9. Iwiw is theleadersocial site in Hungary with4 millionhungarianusers.<br />
  10. 10. 175 millionusers, 57 thosuandshungarian<br />50 milliontweet/day<br />
  11. 11. 65 thousandsvideosuploaded/day144 millionviews/months<br />
  12. 12. Other facts<br />The radio needed 38 years to have 50 million listener worldwide. The television needed only 13 years to have 50 million viewrs. The internet needed 4 years. The Facebook reached 100 million members at 9 months.<br />
  13. 13. „Old media” vs „new media”<br />The estimated market value of the „new media” (Facebookk, Twitter, …) is 289 billion dollar. (Only the Facebook is 30 - 40 billion.) The estimated market value of the „old media” (CBS, NBCU, …) is 296 billion dollar. Neck-and-neck…<br />Source: Business Insider<br />
  14. 14. Results<br />245 respondents.<br />51% men, <br />49% women.<br />68%: youngerthan 25 years old,<br />26%: 25-50 years old,<br />6%: olderthan 50 years old. <br />
  15. 15. Results<br /><ul><li>98% of therespondentsareregisteredmemberof oneofthesocialsites. 75% of them enter tothe site atleastonce a day.
  16. 16. The 3 best-knownsiteswereIwiw (99%), Facebook (96%) and Youtube (95%). </li></li></ul><li>54% of therespondentsfollowthepersonsof sport inthesocialmedia. <br />42% of therespondentsmentionedcontentwhattheywouldfollowtoo, butdoesn’texist.<br />23% of respondentswhodon’tfollowmentionedcontentwhattheywouldfollowregularly, butdoesn’texist. (Thesewere video contentslikeinterviews, videoblog.)<br />
  17. 17. Popularity of sport clubsonFacebookon<br />Source: Nemzetisport, Facebook<br />
  18. 18. Popularity of sportsmenonFacebookon<br />* Retiredsportman<br />Source: Facebook, owncollection<br />
  19. 19.
  20. 20. The hungarian sport federations have websites, but these are still 1.0 platforms…<br />
  21. 21.
  22. 22. Lance Armstrong: 1 472 584 fans<br />
  23. 23.
  24. 24. LanceArmstrong’scasestudy<br />Lance collected 100 000+ dollar for his foundation with his last social media action. His team’s main sposor RadioShack gave 1 dollar/person who put the number 28 to his/her profile picture with a Facebook application refer to 28 million people live with cancer worldwide.<br />
  25. 25. Results<br />Only in 2 cases were strategy behind the social media appearance of the asked sportsmen (Balázs Dzsudzsák, Ágnes Szávay).<br />My hypothesis are proved.<br />
  26. 26. And they?<br />Ádám Marosi, World Championin modern pentathlon<br />Krisztián Pars, Olympic 4th<br />Katalin Kovács, Natasa Janics: OlympicChampions<br />
  27. 27. Conclusions<br />There aren’t any entry limits, professional skills are not necessary, it doesn’t take too much time can’t despise the effect of social media. <br />It looks like that the social networks are going to dictate the future of marketing.<br />The activity is low for the present in Hungary, in turn who is out that is going to drop behind. Sport 2.0 is here.<br />
  28. 28. Thank you foryourattention!<br />

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