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Matthew Milan The Information Architect and  the  Fighter Pilot
Friday was a Howard Hughes  kind of day
  Warning! No Wireframes No Clear Answers No Happy Ending
“ We are survival machines” Richard Dawkins
“ He who can handle the quickest rate of change survives” John Boyd
The purpose of this talk: To explore how the work of  John Boyd  can help us to think about the  practice  and  discipline...
1.John Boyd 2.Learning from Boyd 3.Plating the Bird
John Boyd 1
Themes
conflict
conflict emergence
conflict emergence destruction
conflict emergence destruction synthesis
conflict emergence destruction synthesis agility
conflict emergence destruction synthesis agility adaptation
conflict emergence destruction synthesis agility adaptation novelty
The Evolution of Boyd The Evolution of Boyd
1. The Fighter Pilot 2. The Fighter Mafia 3. Genghis John
John Boyd Fighter Pilot
40 Second Boyd
Plating the Bird
Aerial Attack Study
Seeing Patterns
John Boyd Fighter Mafia
Fast Transients
EM Theory
The Father of  F-16
Practice from Theory
John Boyd Genghis John
Slumming at the Pentagon
Changing the Game
Synthesis
The Snowmobile
Blitzkrieg
Maneuver Warfare
conflict emergence destruction synthesis agility adaptation novelty
Boyd’s Theory Boyd’s Theory
<ul><li>Destruction and Creation  Patterns of Conflict  Organic Design for Command and Control  The Strategic Game of ? & ...
<ul><li>Observe Orient Decide Act </li></ul>
How the loop is often seen:
Observe Orient Act Decide
How Boyd saw the loop:
More than just fast looping A way of thinking about survival and success
<ul><li>Destruction and Creation </li></ul>
Chi/Cheng
Cheng: Orthodox Expected
Chi: Unorthodox Unexpected
Novelty
Understanding Novelty allows us to create Novelty
  Novelty  produces change
Boyd left his theory deliberately incomplete
Boyd and Briefing Boyd and Briefing
A  discourse  to make the audience  think
The snowmobile again
A  loser  is someone who  cannot build  snowmobiles when facing uncertainty and unpredictable change A  winner  is someone...
<ul><li>A  discourse  to make the audience  think </li></ul>
Learning from Boyd 2
un Designing Experiences
organic design emergence
destruction creation
adaptation fast transients
novelty change
Cheng Chi
Postmodern Strategist John Boyd
Godel Heisenberg Popper Kuhn  Polanyi Dawkins Sun Tzu Liddell-Hart Clausewitz Napoleon
Proliferate discourses without trying to fit them into a permanent grid
Postmodern IA Postmodern IA
Is IA a  postmodernist discipline?
complexity
contradiction
ambiguity
diversity
interconnectedness
Proliferate discourses without trying to fit them into a permanent grid
January 22 2002
Are we closer to Boyd then we think?
Plating the Bird 3
“ He who can handle the quickest rate of change survives”
Avro Arrow Avro Arrow
What killed the Avro Arrow?
Capability, but no adaptation in a changing environment
2018
What killed  information architecture?
Capability, but no adaptation in a changing environment RISK
1/2 Information Architecture is a discipline
We overthink the damn thing.
Creation
Destruction
In IA terms:
Structure
Unstructure
We’re too passive about unstructuring things
We can’t adapt if we aren’t living in the loop
And we can’t live in the loop until we’re able to deconstruct.
The Conceptual Spiral Our Conceptual Spiral
<ul><li>a Exploration  Thinking   Learning   Comprehending   Discovering   Doing   Unlearning   Shaping   Innovating  Achi...
Which Generates Insight  Imagination  Initiative
A paradigm for  survival and growth
We need our own conceptual spiral
<ul><li>We need to get inside the loop </li></ul>
<ul><li>We need to focus more on the discourse </li></ul>
<ul><li>We need to brief more </li></ul>
<ul><li>We need to get better at breaking things </li></ul>
We need to embrace novelty
We need to Chi  as well as Cheng
Boyd left his theory deliberately incomplete
So should we
This presentation is deliberately incomplete <ul><li>[email_address]   [email_address] </li></ul>
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The Information Architect And The Fighter Pilot

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My IA Summit 2008 presentation on the relationship between Information Architecture and the theories of John Boyd.

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The Information Architect And The Fighter Pilot

  1. Matthew Milan The Information Architect and the Fighter Pilot
  2. Friday was a Howard Hughes kind of day
  3. Warning! No Wireframes No Clear Answers No Happy Ending
  4. “ We are survival machines” Richard Dawkins
  5. “ He who can handle the quickest rate of change survives” John Boyd
  6. The purpose of this talk: To explore how the work of John Boyd can help us to think about the practice and discipline of Information Architecture
  7. 1.John Boyd 2.Learning from Boyd 3.Plating the Bird
  8. John Boyd 1
  9. Themes
  10. conflict
  11. conflict emergence
  12. conflict emergence destruction
  13. conflict emergence destruction synthesis
  14. conflict emergence destruction synthesis agility
  15. conflict emergence destruction synthesis agility adaptation
  16. conflict emergence destruction synthesis agility adaptation novelty
  17. The Evolution of Boyd The Evolution of Boyd
  18. 1. The Fighter Pilot 2. The Fighter Mafia 3. Genghis John
  19. John Boyd Fighter Pilot
  20. 40 Second Boyd
  21. Plating the Bird
  22. Aerial Attack Study
  23. Seeing Patterns
  24. John Boyd Fighter Mafia
  25. Fast Transients
  26. EM Theory
  27. The Father of F-16
  28. Practice from Theory
  29. John Boyd Genghis John
  30. Slumming at the Pentagon
  31. Changing the Game
  32. Synthesis
  33. The Snowmobile
  34. Blitzkrieg
  35. Maneuver Warfare
  36. conflict emergence destruction synthesis agility adaptation novelty
  37. Boyd’s Theory Boyd’s Theory
  38. <ul><li>Destruction and Creation Patterns of Conflict Organic Design for Command and Control The Strategic Game of ? & ? Revelation A Discourse on Winning and Losing The Conceptual Spiral The Essence of Winning and Losing </li></ul>
  39. <ul><li>Observe Orient Decide Act </li></ul>
  40. How the loop is often seen:
  41. Observe Orient Act Decide
  42. How Boyd saw the loop:
  43. More than just fast looping A way of thinking about survival and success
  44. <ul><li>Destruction and Creation </li></ul>
  45. Chi/Cheng
  46. Cheng: Orthodox Expected
  47. Chi: Unorthodox Unexpected
  48. Novelty
  49. Understanding Novelty allows us to create Novelty
  50. Novelty produces change
  51. Boyd left his theory deliberately incomplete
  52. Boyd and Briefing Boyd and Briefing
  53. A discourse to make the audience think
  54. The snowmobile again
  55. A loser is someone who cannot build snowmobiles when facing uncertainty and unpredictable change A winner is someone who can build snowmobiles and employ them in an appropriate fashion when facing uncertainty and unpredictable change
  56. <ul><li>A discourse to make the audience think </li></ul>
  57. Learning from Boyd 2
  58. un Designing Experiences
  59. organic design emergence
  60. destruction creation
  61. adaptation fast transients
  62. novelty change
  63. Cheng Chi
  64. Postmodern Strategist John Boyd
  65. Godel Heisenberg Popper Kuhn Polanyi Dawkins Sun Tzu Liddell-Hart Clausewitz Napoleon
  66. Proliferate discourses without trying to fit them into a permanent grid
  67. Postmodern IA Postmodern IA
  68. Is IA a postmodernist discipline?
  69. complexity
  70. contradiction
  71. ambiguity
  72. diversity
  73. interconnectedness
  74. Proliferate discourses without trying to fit them into a permanent grid
  75. January 22 2002
  76. Are we closer to Boyd then we think?
  77. Plating the Bird 3
  78. “ He who can handle the quickest rate of change survives”
  79. Avro Arrow Avro Arrow
  80. What killed the Avro Arrow?
  81. Capability, but no adaptation in a changing environment
  82. 2018
  83. What killed information architecture?
  84. Capability, but no adaptation in a changing environment RISK
  85. 1/2 Information Architecture is a discipline
  86. We overthink the damn thing.
  87. Creation
  88. Destruction
  89. In IA terms:
  90. Structure
  91. Unstructure
  92. We’re too passive about unstructuring things
  93. We can’t adapt if we aren’t living in the loop
  94. And we can’t live in the loop until we’re able to deconstruct.
  95. The Conceptual Spiral Our Conceptual Spiral
  96. <ul><li>a Exploration Thinking Learning Comprehending Discovering Doing Unlearning Shaping Innovating Achieving Relearning Adapting </li></ul>
  97. Which Generates Insight Imagination Initiative
  98. A paradigm for survival and growth
  99. We need our own conceptual spiral
  100. <ul><li>We need to get inside the loop </li></ul>
  101. <ul><li>We need to focus more on the discourse </li></ul>
  102. <ul><li>We need to brief more </li></ul>
  103. <ul><li>We need to get better at breaking things </li></ul>
  104. We need to embrace novelty
  105. We need to Chi as well as Cheng
  106. Boyd left his theory deliberately incomplete
  107. So should we
  108. This presentation is deliberately incomplete <ul><li>[email_address] [email_address] </li></ul>
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My IA Summit 2008 presentation on the relationship between Information Architecture and the theories of John Boyd.

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