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Better Discourse
Troy Bjerke, Moses Hohman, Sue Kim
Chicago Lean Startup Machine
November 7, 2010
The Pitch:
An online tool to facilitate informed
conversation on political topics
Assumptions
Assumption Lesson Pivot
P: No time to be truly informed
True for most people, therefore
they disengage
Make it...
Other lessons
CustDev approach: Talk (abstractly?) about
problems, or give them something to react to?
The “cheapest possi...
Assumptions
Assumption Lesson Pivot
People have important
conversations on FB
that they lose track of
Occasionally, but pe...
Better Discourse
Better Discourse
Better Discourse
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Better Discourse

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Chicago Lean Startup Machine presentation - Better Discourse/Cross the Aisle team

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Better Discourse

  1. 1. Better Discourse Troy Bjerke, Moses Hohman, Sue Kim Chicago Lean Startup Machine November 7, 2010
  2. 2. The Pitch: An online tool to facilitate informed conversation on political topics
  3. 3. Assumptions Assumption Lesson Pivot P: No time to be truly informed True for most people, therefore they disengage Make it as simple as possible, push rather than pull, mobile P: Unhappy with voting decision process Not enough to do something about it? Different customer? (journalists, campaigns, aldermen) P: No way to keep track of what they learn We had this problem, people didn’t seem to ditto P: Polar conversations are a problem Yes, but people are resigned, suggested finding common ground first Focus tool on finding common ground? S: Painkiller Vitamin, or home remedy It matters how you coat the pill
  4. 4. Other lessons CustDev approach: Talk (abstractly?) about problems, or give them something to react to? The “cheapest possible experiment” is more expensive for difficult problems like this
  5. 5. Assumptions Assumption Lesson Pivot People have important conversations on FB that they lose track of Occasionally, but people have good enough workarounds. Memorialize “epic” conversations We can charge people to store their valued conversations (from FB, email, etc.) If young people are the target audience of “epic”, they probably won’t use a paid tool ?

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