Introduction to Modern SEO

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A Presentation from 2nd Karachi SEO Meetup #KHISEO2013. This presentation introduces the modern SEO in detail a.k.a SEO 2.0.

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Introduction to Modern SEO

  1. 1. One day SEO Workshop by Moosa Hemani
  2. 2. As Seen in!
  3. 3. 1st Karachi SEO Meet-up! http://www.searchenginejournal.com/key-seotips-from-the-1st-karachi-seo-meetup/29957/ May 2011 History of Search Engine Search Engine Algorithms Canonical Tag No-Follow Link Attribute Sentiment Analysis to Links The BIG Panda Update!
  4. 4. Presentation by: Moosa Hemani Introduction to Modern SEO SEO 2.0
  5. 5. Traditional Marketing - Television - Radio - Newspaper - Magazine
  6. 6. Fall of Traditional Marketing
  7. 7. Meanwhile in Digital Marketing
  8. 8. Inbound Marketing Permission marketing
  9. 9. Search Engine Optimization
  10. 10. SEO 1.0 - Directory Submission - Article Marketing - Blog Commenting - Craigslist Submissions - Blogrolls - PRs
  11. 11. Evolution in SEO SEO 2.0
  12. 12. SEO 2.0 a.k.a Modern SEO - Website Design and Usability - Content Marketing - Relevancy of Link - Co Citation and Co occurrence - Author Tag & Author Rank - Relationship Building And more...
  13. 13. SEO 2.0 Website Design and Usability http://mashable.com/category/web-design-usability-series/
  14. 14. SEO 2.0 Content Marketing http://cadence9.com/content-marketing-best-practices/
  15. 15. SEO 2.0 Link Relevancy http://searchenginewatch.com/article/2066892/Re-Thinking-Relevance-in-Link-Building
  16. 16. SEO 2.0 Co Citation and Co occurrence http://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in- seo/60724/ Co Citation Co occurrence
  17. 17. SEO 2.0 Author Tag & Author Rank http://www.forbes.com/sites/johnhall/2013/02/26/6-reasons-why-googles-author-tags-are- important-to-leaders/
  18. 18. SEO 2.0 Relationship Building http://www.entrepreneur.com/topic/relationship-building
  19. 19. Thank You!

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