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Content marketing strategy for wineries

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My Presentation at Sonoma State University for a discussion on DTC trends, and how to create a dynamic content strategy. It explores how SEO is now better described at "customer experience optimization", and how to translate the real world tasting room experience with the one users have with your brand online. Visit http://www.bluedogsolutions.com for more tips on how to improve your digital marketing efforts.

Twitter - @mmeisner

Published in: Business, Technology
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Content marketing strategy for wineries

  1. 1. Why customer experience optimization is the new search engine optimization.
  2. 2. Michael Meisner Manager, Direct-to-consumer consulting services 8+ years involved in web design, SEO, analytics @mmeisner Yup! I’m a web geek.
  3. 3. I don’t really “do” SEO. I build brand awareness, positive perception, and market share by shaping experiences to be found and used by people.
  4. 4. SEO
  5. 5. http://www.winefolly.com http://www.kj.com/sensory-tour
  6. 6. Add reviews to your product page with proper data formatting. Which provides users with extra information in search results.
  7. 7. “Goes great with” By SLO Down Wines
  8. 8. Create http://www.quicksprout.com/case-study-techcrunch/ And they will come
  9. 9. • • • • • • • Google.com/trends Google.com/adwords Ubersuggest Bag the web Your competition Digg/Reddit/Stumbleupon Topsy/Popurls 88 content Creation Ideas: http://bit.ly/Zbfm5g
  10. 10. Follow her Follow their fans How I use Followerwonk and Why I Love It: http://bit.ly/18vLxzh /
  11. 11. Essential pre-and post-content checklist: http://mz.cm/11tHuD5
  12. 12. Educate, amuse, and stimulate your audience. Become a Great Content Brand, that’s famous for creating intelligent, useful, and entertaining content that’s always worth consuming. Everything must provide value. Don’t settle for less than your audience deserves. Maintain expectations in your content delivery.
  13. 13. Email: mmeisner@ewinerysolutions.com Twitter: @mmeisner LinkedIn: linkedin.com/mmeisner Blog: mikemeisner.com

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