This presentation describes how to leverage your event's formal and informal networking opportunities to generate more attendees faster for your event. It includes specific ways and items that should be highlighted in your marketing activities including using online videos to help communicate the networking opportunities. Specific items included in this presentation include - The mindset of potential attendees - Specific types of networking that should be highlighted - Examples of how to highlight the relationship building and maintenance opportunities - Links to additional resources to help you get more attendees This presentation is based on a blog post located at http://j.mp/1dVN9CY