Adv 892 social media proposal for campbell's

1,125 views

Published on

Published in: Business, Self Improvement
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,125
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
47
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Adv 892 social media proposal for campbell's

  1. 1. SOCIAL MEDIA MARKETING PROPOSAL FOR By: Yan Zhang NMDL Final Presentation 12.04.2010
  2. 2. CLIENT’S BUSINESS  Foundation: More than 130 years ago, a young chemist named Dr. John T. Dorrance made his mark on history with the invention of condensed soup. He created an icon and laid the foundation for Campbell Soup Company.  Product: In addition to being the world's largest soup manufacturer, we're also a leading producer of juice beverages, sauces, and biscuits  Product line: 1. North America 2. Asia Pacific 3. Greater Europe
  3. 3. CHALLENGES AND GOALS  Competition  Currency Exchange  U.S. economic downturn  Soup Market in Gradual Decline  Losing Market Share to Other Convenience Food and Gourmet Read-to-Serve Soup  Ultimate Goal:  Build overall marketing presence  Provide the best products and customer service  Develop relationships with customers  Grow sales  Social Media Goal:  Significantly increase followers on Twitter  Create the Campbell YouTube channel  Significantly increase Facebook fans  Build a blogging community
  4. 4. THEME:
  5. 5. PROMOTION CAMPAIGN STRATEGIES I Announce news Useful information and coupons Receive feedbacks from consumers
  6. 6. PROMOTION CAMPAIGN STRATEGIES II •Utilize YouTube by posing videos that demonstrate how to eat their products •Develop their own channel on YouTube •Users are able to watch their latest commercials •People will be able to comment on the videos and give their feedbacks
  7. 7. PROMOTION CAMPAIGN STRATEGIES III •Personalize the company by creating a blog •Provide updated information about the Campbell Soup •Efficiently receive comments and suggestions from consumers •Build a positive relationship with potential and active customers.
  8. 8. SUCCESS METRICS Monitoring -Monitter -Google Alerts Facebook fans Twitter followers Google Analytics YouTube subscribers SUCCESS
  9. 9. BUDGET ALLOCATION
  10. 10. TIMELINE • Lasting throughout the whole year • Intense promotion campaigns during Winter from November to February • Providing coupons during holidays.

×