Mobile Apps & Web Apps -Understand What Really Delivers   Success for Travel Brands        Melissa Matross           March...
Buy time (and resources)(and knowledge)
Reach the maximum     audience.
Simplify.
Speed matters.
Search times                         23.112.1                                                 7.1Full Site            mWeb...
Tablet is mobile. But different.
Know your customer,   even better.
Mobile is core.
Take risks.
1.   Buy time.2.   Reach the maximum audience.3.   Simplify.4.   Speed matters.5.   Tablet is mobile. But different.6.   K...
About those apps…
Melissa Matross     @mmatrossmmatross@hotwire.com
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Mobile Apps & Web Apps - Understand What Really Delivers Success for Travel Brands

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EyeforTravel Mobile conference, March 2012. Why you should lead with Mobile Web to build Success.

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Mobile Apps & Web Apps - Understand What Really Delivers Success for Travel Brands

  1. 1. Mobile Apps & Web Apps -Understand What Really Delivers Success for Travel Brands Melissa Matross March 2012
  2. 2. Buy time (and resources)(and knowledge)
  3. 3. Reach the maximum audience.
  4. 4. Simplify.
  5. 5. Speed matters.
  6. 6. Search times 23.112.1 7.1Full Site mWeb 1.0 mWeb 2.0 Full Site mWeb 1.0 mWeb 2.0
  7. 7. Tablet is mobile. But different.
  8. 8. Know your customer, even better.
  9. 9. Mobile is core.
  10. 10. Take risks.
  11. 11. 1. Buy time.2. Reach the maximum audience.3. Simplify.4. Speed matters.5. Tablet is mobile. But different.6. Know your customer, even better.7. Mobile is core.8. Take risks.
  12. 12. About those apps…
  13. 13. Melissa Matross @mmatrossmmatross@hotwire.com

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