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Body image


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Body image

  1. 1. Body Image and Beauty Standards Arts and Entertainment Coverage
  2. 2. How would you change this photograph to attract your audience? SCENARIO: You are the arts director of a popular entertainment magazine. You need a cover photo that will attract readers to your magazine over others.
  3. 3. Changes: Before and After Photoshop <ul><li>Bigger Bust </li></ul><ul><li>Tanner/ More Glowing Skin </li></ul><ul><li>Smoothed-out stomach </li></ul><ul><li>Underarm lines removed </li></ul><ul><li>Flab of skin on opposite shoulder removed </li></ul><ul><li>Removed Sock </li></ul><ul><li>More relaxed hands </li></ul>Watch this video to see the types of editing Photoshop is capable of.
  4. 4. “ Imperfections” in Entertainment Media <ul><li>The media avoids natural beauty because focusing on this would not allow them to make as much money. In order to collect a profit, entertainment media finds ways to make people insecure. </li></ul><ul><li>Age </li></ul><ul><li>Weight </li></ul><ul><li>Height </li></ul><ul><li>Skin Color/ Type </li></ul><ul><li>Style/ Fashion </li></ul><ul><li>Natural body features: teeth, nose, eyes, mouth, chin, hair, etc. </li></ul>
  5. 5. Body Image and Advertising <ul><li>The media uses this “ideal” beauty image to increase sales. Using this unrealistic image, entertainment media creates a standard for viewers who will go out and try to buy the products that will “give” them the image they see in the advertisement. </li></ul>A good example of this can be seen in the media’s creation of “makeover” shows such as ABC’S Extreme Makeover.
  6. 6. Effects of Advertising Link to the study
  7. 7. Shaping Body Image <ul><li>Less Extreme Methods: </li></ul><ul><li>Make-up </li></ul><ul><li>Tanning </li></ul><ul><li>Photoshop </li></ul><ul><li>Airbrushing </li></ul><ul><li>Extreme, Permanent Methods: </li></ul><ul><li>Plastic Surgery </li></ul><ul><li>Botox </li></ul><ul><li>Liposuction/ Fat Injections </li></ul>Read here about The Hills’ star Heidi Montag’s experience with plastic surgery.
  8. 8. Controversy: Retouching <ul><li>On the cover of GQ in 2003: </li></ul><ul><li>Kate Winslet: </li></ul><ul><li>&quot;The retouching is excessive. I do not look like that and more importantly I don't desire to look like that.” </li></ul><ul><li>&quot;I actually have a Polaroid that the photographer gave me on the day of the shoot… I can tell you they've reduced the size of my legs by about a third. For my money it looks pretty good the way it was taken.&quot; </li></ul><ul><li>Magazine Editor, Dylan Jones: </li></ul><ul><li>&quot;These pictures are not a million miles away from what she really looks like.” </li></ul><ul><li>&quot;Kate is currently thinner than I have ever seen her, petite and sexy.&quot; </li></ul>