Estudio MMA: Movies on the go!

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Estudio MMA: Movies on the go!

  1. 1. of people in Spain arecurrently using theirmobile devices towatch film trailers.MOVIES ON THE GO42%of 25-34 year olds who viewed movie trailers on their mobile devicesaid that it influenced their decision to go and see the movie.50%have clicked on a linkto a movie advert viatheir mobile device.of under 34s research for a movie via mobile device.54%of 18-34 year olds havebought cinema ticketsvia their handset.TRAILERSTICKETSMOBILE ADVERTISING29%of mobile phone ownerswant to get tickets deliveredto their phones.70%of those of whoclicked on advertisingon a mobile deviceare under 44.Under 34s are 40% morelikely to have purchaseda ticket via a handset.40%36% 69%

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