Personal Brand

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Personal Brand

  1. 1. The Michael Maksymowski Brand
  2. 2. Short-Term Goals <ul><li>Continue to get Greek followers on Twitter and Tumblr </li></ul><ul><li>Re-center my Twitter and Tumblr so they focus on Greek Life more </li></ul><ul><li>Attend UIFI (North American Interfraternity Conference) leadership institute </li></ul><ul><li>Apply to work for Delta Sigma Phi </li></ul>
  3. 3. Long-Term Goal <ul><li>Become a Greek Life Advisor for a University </li></ul>
  4. 4. Objectives <ul><li>By re-centering my Twitter and Tumblr to focus more on Greek Life it will be show my knowledge about Greek Life and I will become more known within the Greek system, both at Eastern and nationally </li></ul><ul><li>Attending the UIFI leadership institute will be an added bonus to include in my resume if I apply to work as a Greek Advisor </li></ul>
  5. 5. Objectives <ul><li>To run for a position on the Inter-Fraternity Council </li></ul><ul><ul><li>To first achieve this I need to work with my fraternity, Delta Sigma Phi, to become a chartered chapter at Eastern Michigan University </li></ul></ul><ul><li>Applying for a position with Delta Sigma Phi will give me real world working experience within Greek Life </li></ul>
  6. 6. Portfolio <ul><li>Where I can be found online </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Tumblr:In Land of Free T-Shirts </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Social Media Resume </li></ul><ul><ul><li>Resume </li></ul></ul>
  7. 7. SWOT Analysis <ul><li>Strengths: Current chapter President, been to leadership conferences with Delta Sigma Phi already, know members who work for Delta Sigma Phi nationals </li></ul><ul><li>Weaknesses: Chapter is under colony status, want a very specific position </li></ul><ul><li>Opportunities: UIFI Institute, Convention, Delta Sigma Phi Leadership Institute, LeaderShape </li></ul><ul><li>Threats: Limited positions at Delta Sigma Phi, few universities have a separate Greek Life Advisor (possibly slight job change) </li></ul>
  8. 8. Key Messages <ul><li>I have a passion for Greek Life and working to disprove misconceptions and stereotypes about Greek Life </li></ul><ul><li>I have had been in many leadership roles, such as chapter president and resident advisor </li></ul><ul><li>I communicate well, verbally and through online sources to better reach out to people </li></ul>
  9. 9. Obtaining an Audience <ul><li>Informing followers about the current programs sponsored by Greek Life </li></ul><ul><ul><li>Greek Standards Assessment Program </li></ul></ul><ul><ul><li>Greek Week </li></ul></ul><ul><ul><li>The events of individual Greek organizations </li></ul></ul><ul><li>Attending events such as UIFI to network and connect with Greeks around the country </li></ul>
  10. 10. Measurements <ul><li>More followers </li></ul><ul><ul><li>I’ll be able to visibly see how many followers I have on Twitter and Tumblr </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>Masters Degree in Student Affairs </li></ul></ul><ul><li>Job </li></ul><ul><ul><li>Delta Sigma Phi, possible positions include Expansion Expert, Social Media Manager, Regional Director </li></ul></ul><ul><ul><li>Greek Life Advisor, getting hired to advise a campus’ Greek Life system </li></ul></ul>

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