1. Sharexpo
International Exhibitions
and Sharing Economy
OuiShare Fest 14
Paris - May 6, 2014

2. Agenda
Who we are
Sharexpo
The Sharing Economy for big events: a
viable methodological path
Today’s workshop
www.collaboriamo.org

3. Agenda
Who we are
Sharexpo
The Sharing Economy for big events: a
viable methodological path
Today’s workshop
www.collaboriamo.org

4. www.collaboriamo.org
Collaboriamo.org is the first web site about
the Sharing Economy in Italy

5. Lorenzo Brambille
Founder
#sharing economy
#biz dev
#ICT
Angela Gamerro
Community Manager
#events, PR
#web editor
Marta Mainieri
Founder
#author of
“Collaboriamo” (Hoepli
2013)
#sharing economy
#digital marketing
Cristina Rizzi
Editor
#digital
communication
#banking
Collaboriamo is also a company creating
contents and offering consulting services
about the Sharing Economy

6. Our activities within the Sharing Economy
Events, conventions,
research
We assist companies, public
administrations and startups in
finding and exploiting new
opportunities to create and
redesing their products and
services.
Training Consulting
We offer training programs
about
strategy, organization, marketin
g and communication.
We organize events,
conventions and workshops.
We realize researches for
companies, organizations and
public administrations.

7. Collaboriamo, the first book about
the Sharing Economy in Italy
February 2013

8. Sharitaly, the first convention about
the Sharing Economy in Italy
Milan, November 29th, 2013

9. www.collaboriamo.org
Sharexpo, a path to define opportunities
and face challenges in experimenting
collaborative services during Expo 2015
Milan, April 2014 – January 2016

10. Agenda
Who we are
Sharexpo
The Sharing Economy for big events: a
viable methodological path
Today’s workshop
www.collaboriamo.org

12. Expo 2015 (www.expo2015.org)
 Duration: 6 months, from May 1 to October
31, 2015
 Location: Milan, Italy
 Exhibitors: 147 countries (representing 93%
of world population), 60 companies, 10
ONG’s
 20 millions visitors are expected: 6 millions
from abroad, 14 millions from Italy
 An average of 160,000 visitors per
day, meaning an average of 320,000 trips
www.collaboriamo.org

13. www.collaboriamo.org
Imagine Expo visitors having dinner with
locals in their houses…

14. www.collaboriamo.org
… renting cars and bikes from locals…

15. www.collaboriamo.org
… sleeping and living in their houses…

16. www.collaboriamo.org
… hiring citizens as touristic guides able to
tailor special tours with their unique point of
view…

17. We launched Sharexpo to make Expo
a great chance of sharing
for visitors and citizens

18. The path of a project
www.collaboriamo.orgx
MeasureImplementDefineListen

19. The path of Sharexpo
www.collaboriamo.orgx
MeasureDefineListen
Spread
& Sell
Implement
April – June 2014 September 2014 – January 2016

20. www.collaboriamo.org
Listen > Convention & workshop
with 60 stakeholders
April 15, 2014

21. Listen
www.collaboriamo.org
Target
Identification of opportunities, threats and challenges in the adoption of
the Sharing Economy during Expo 2015
Activities
Listening to stakeholders’ plans, thoughts and feelings about Expo as a
great event attracting millions of people in the Milano area, according to
the Sharing Economy point of view
Output
Opportunities: topics are transport, accomodation, food, leisure, work
Threats and challenges: legal, execution, cultural / communication

22. www.collaboriamo.org
Define > Experts Committee
April – June 2014

23. Define
www.collaboriamo.org
Target
The creation of a document to be presented to public administrations.
The document will be based on opportunities, threats and challenges to
make Milano a shareable city, and it will contain practical solutions and
metrics to achieve, describe and measure this ambitious project.
Activities
During 10 weeks, a commitee of 13 experts from different fields will
meet and work together to elaborate on the output of the Listen phase
and find real, practical ways to solve the issues and foster the adoption
of collaborative services by public administrations.
Output
The Experts Document

24. www.collaboriamo.org
Spread & sell > Press conference
Late June 2014

25. Spread and sell
www.collaboriamo.org
Target
Having public administrations adopt the Experts Document
Activities
Showing the Experts Document to the press, the city and the local
communities
Output
Project implementation

26. The Sharexpo path
www.collaboriamo.org
Press
conference
Experts
Committee
Convention
April – June 2014 September 2014 – January 2016
Target
Identification of
opportunities, threats and
challenges in the adoption
of the Sharing Economy
during Expo 2015.
Activities
Listening to stakeholders’
plans, thoughts and feelings
about Expo as a great event
attracting millions of people
in the Milano
area, according to the
Sharing Economy point of
view.
Target
The creation of a document to
be presented to public
administrations.
The document will be based on
opportunities, threats and
challenges to make Milano a
shareable city, and it will
contain practical solutions and
metrics to achieve, describe
and measure this ambitious
project.
Activities
During 10 weeks, a commitee
of 13 experts from different
fields will meet and work
together to elaborate on the
output of the Listen phase and
find real, practical ways to
solve the issues and foster the
adoption of collaborative
services by public
administrations.
Target
Having public
administrations adopt the
Experts Document.
Activities
Showing the Experts
Document to the press, the
city and the local
communities.
Target
Experimentation of adopted
public policies.
Measurement of the
effects.
Activities
Project implementation.

27. Agenda
Who we are
Sharexpo
The Sharing Economy for big events: a
viable methodological path
Today’s workshop
www.collaboriamo.org

28. The process
www.collaboriamo.org
MeasureImplementDefineListen
Target
Listening to stakeholders’
propositions and
challenges in order to
identify and classify them
Activities
 Stakeholders selection
criteria definition
 Stakeholders contact
and invitation
 Convention and
workshop organization
Output
Overview of opportunities
and challenges
Target
Having the Experts
Committee create a
document to be presented to
public administrations
Activities
 Experts selection criteria
definition (how many,
skills, experiences…)
 Contact and invitation
 Definition of meetings:
how many, targets,
outputs, conditions,
dynamics, cowriting
techniques
 Creation of a staff
structure
Output
The Experts Document
Target
Policies adoption and
implementation
Activities
 Adoption of new
enabling regulations
 Definition of criteria for
the selection of start
up and companies
joining the project
 Communication
campaign
designing, building
and execution
Output
 Project development
Target
Measurement of
adopted public policies
effects
Activities
 Implementation of
public policies
 Observation of the
new environment and
comparison with the
defined one
Output
Project measurement

29. Agenda
Who we are
Sharexpo
The Sharing Economy for big events: a
viable methodological path
Today’s workshop
www.collaboriamo.org

30. Quattro tavoli
www.collaboriamo.org
We split into four working groups

31. www.collaboriamo.org
Transport Food
Accomodation Leisure