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Mapa de empatía

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Construye tu modelo de negocio

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Mapa de empatía

  1. 1. Designed for: Designed by:Business Model - The Empathy Map Date: Customer Perspective: Interation: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she What does she SEE? HEAR? what friends say environment friends what the markets offers what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others PAIN GAIN fears, frustrations, obstacles “wants”/needs, measures of success, obstacles www.XPLANE.com Adapted from XPLANE. XPlane.com

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