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Author: Jennifer Wilson at the Adknowledge event on social media
The world, technology and consumers are all changing. Sometimes, the impetus driving the change is not always apparent. Definitely the changes in technology are giving us new ways of talking to audiences and getting their attention, if we can determine how and when to use them.
This brief presentation will look at some of the more cutting edge development in technology, applications and the linking of these with brands (products and concepts) to see what they might mean and how they might be utilised as part of the process of getting engagement, interest and a bit of ‘wow’ buzz.