SlideShare a Scribd company logo
1 of 26
Download to read offline
How to Create Content Your Audience Will Love
Michael Roach
What is an audience?
There are so many definitions.
How to Create Content Your Audience Will Love
Michael Roach
Simple definition of an audience
- assembled group of spectators
How to Create Content Your Audience Will Love
Michael Roach
Audience Development
- activity a business conducts to
attract, understand, and engage
groups of people
How to Create Content Your Audience Will Love
Michael Roach
Why visual content?
● gives us options (ways to express complex topics/ideas)
● complement to text
● keeps audience stimulated
● brain can process visual content faster than text
● use stories to activate emotions and persuade
How to Create Content Your Audience Will Love
Michael Roach
Best Buy
Usage of color, text, and simplicity to persuade for the purchase of technology
Twitter Ad for Chromecast (Audio)
How to Create Content Your Audience Will Love
Michael Roach
Hershey’s - “My Dad”
Example of storytelling to activate and evoke emotions
YouTube - https://www.youtube.com/watch?v=x5jeP4Ftp0Q
How to Create Content Your Audience Will Love
Michael Roach
Windows 10 - The future starts now
YouTube - https://www.youtube.com/watch?v=AFJ1a1D4hdo
How to Create Content Your Audience Will Love
Michael Roach
Visual Content and the
Elements of Art
How to Create Content Your Audience Will Love
Michael Roach
Elements of Art
● Line
● Shape
● Forms
● Space
● Texture
● Color
How to Create Content Your Audience Will Love
Michael Roach
Principles of Graphic Design
Think C. R. A. P.
How to Create Content Your Audience Will Love
Michael Roach
Principles of Graphic Design
C - Contrast
How to Create Content Your Audience Will Love
Michael Roach
Principles of Graphic Design
R - Repetition
How to Create Content Your Audience Will Love
Michael Roach
Principles of Graphic Design
A - Alignment
How to Create Content Your Audience Will Love
Michael Roach
Principles of Graphic Design
P - Proximity
How to Create Content Your Audience Will Love
Michael Roach
Color Psychology
● Color greatly influences human emotion and behavior.
● You can use this to your advantage.
● Reduce analytical thinking and evoke emotion.
How to Create Content Your Audience Will Love
Michael Roach
Colors have meanings:
● white - purity, innocence, cleanliness (reflects light)
● black - authority, power (gives a thinning effect in fashion)
● red - love, passion, action, energy
● blue - calming, peace, tranquility (sky, ocean)
● pink - appreciation, thanks, grace, compassion, love, friendship
How to Create Content Your Audience Will Love
Michael Roach
Colors have meanings:
● green - calming, nature, growth, refreshing, relaxing
● purple - royalty, luxury, wealth, sophistication, romance, feminine
● yellow - attention-getter, optimism
● brown - friendship, family, home (abundant in nature, color of earth)
How to Create Content Your Audience Will Love
Michael Roach
To create visual content your audience will
love, you need to be aware of trends.
How to Create Content Your Audience Will Love
Michael Roach
Current Trends (Color)
Source: Pantone.com - Pantone’s Top 10 Colors of Spring 2016
How to Create Content Your Audience Will Love
Michael Roach
Current Trends (Design)
Modern-Retro look
Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
How to Create Content Your Audience Will Love
Michael Roach
Current Trends (Design)
Geometric Shapes, Polygons
Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
How to Create Content Your Audience Will Love
Michael Roach
Tools to Create Visual Content
● Adobe Creative Cloud (Photoshop, Illustrator, etc.)
● Canva.com
● Pixlr.com
● Gimp
● Sumopaint
How to Create Content Your Audience Will Love
Michael Roach
Resources to Create Visual Content
● Unsplash (Free)
● Shutterstock (Paid)
● iStockPhoto/Getty Images/Offset (Paid)
● Pond5 (Paid and Public Domain)
● Envato Marketplace (Paid)
Options to purchase stock photos, video footage, illustrations, or templates one at a time,
or by subscription. Feel free to use these sites for research or inspiration.
How to Create Content Your Audience Will Love
Michael Roach
Final thoughts...
● Try not to do everything yourself, partner with a creative (designer,
videographer, editor, etc.)
● Ask others you trust for feedback
● Test often, measure results of attempts to engage your audience
● Devise a plan to work smarter so you can grow your audience (at scale)
How to Create Content Your Audience Will Love
Michael Roach
Thank you
Reach out:
mlr.roach@gmail.com
michaelroachcreative.com
Social:
Twitter: @mr0ach
Linkedin: https://www.linkedin.com/in/mlroach

More Related Content

Recently uploaded

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024rabboniseo
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 

Recently uploaded (20)

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 

How to Create Visual Content Your Audience Will Love

  • 1.
  • 2. How to Create Content Your Audience Will Love Michael Roach What is an audience? There are so many definitions.
  • 3. How to Create Content Your Audience Will Love Michael Roach Simple definition of an audience - assembled group of spectators
  • 4. How to Create Content Your Audience Will Love Michael Roach Audience Development - activity a business conducts to attract, understand, and engage groups of people
  • 5. How to Create Content Your Audience Will Love Michael Roach Why visual content? ● gives us options (ways to express complex topics/ideas) ● complement to text ● keeps audience stimulated ● brain can process visual content faster than text ● use stories to activate emotions and persuade
  • 6. How to Create Content Your Audience Will Love Michael Roach Best Buy Usage of color, text, and simplicity to persuade for the purchase of technology Twitter Ad for Chromecast (Audio)
  • 7. How to Create Content Your Audience Will Love Michael Roach Hershey’s - “My Dad” Example of storytelling to activate and evoke emotions YouTube - https://www.youtube.com/watch?v=x5jeP4Ftp0Q
  • 8. How to Create Content Your Audience Will Love Michael Roach Windows 10 - The future starts now YouTube - https://www.youtube.com/watch?v=AFJ1a1D4hdo
  • 9. How to Create Content Your Audience Will Love Michael Roach Visual Content and the Elements of Art
  • 10. How to Create Content Your Audience Will Love Michael Roach Elements of Art ● Line ● Shape ● Forms ● Space ● Texture ● Color
  • 11. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design Think C. R. A. P.
  • 12. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design C - Contrast
  • 13. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design R - Repetition
  • 14. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design A - Alignment
  • 15. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design P - Proximity
  • 16. How to Create Content Your Audience Will Love Michael Roach Color Psychology ● Color greatly influences human emotion and behavior. ● You can use this to your advantage. ● Reduce analytical thinking and evoke emotion.
  • 17. How to Create Content Your Audience Will Love Michael Roach Colors have meanings: ● white - purity, innocence, cleanliness (reflects light) ● black - authority, power (gives a thinning effect in fashion) ● red - love, passion, action, energy ● blue - calming, peace, tranquility (sky, ocean) ● pink - appreciation, thanks, grace, compassion, love, friendship
  • 18. How to Create Content Your Audience Will Love Michael Roach Colors have meanings: ● green - calming, nature, growth, refreshing, relaxing ● purple - royalty, luxury, wealth, sophistication, romance, feminine ● yellow - attention-getter, optimism ● brown - friendship, family, home (abundant in nature, color of earth)
  • 19. How to Create Content Your Audience Will Love Michael Roach To create visual content your audience will love, you need to be aware of trends.
  • 20. How to Create Content Your Audience Will Love Michael Roach Current Trends (Color) Source: Pantone.com - Pantone’s Top 10 Colors of Spring 2016
  • 21. How to Create Content Your Audience Will Love Michael Roach Current Trends (Design) Modern-Retro look Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
  • 22. How to Create Content Your Audience Will Love Michael Roach Current Trends (Design) Geometric Shapes, Polygons Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
  • 23. How to Create Content Your Audience Will Love Michael Roach Tools to Create Visual Content ● Adobe Creative Cloud (Photoshop, Illustrator, etc.) ● Canva.com ● Pixlr.com ● Gimp ● Sumopaint
  • 24. How to Create Content Your Audience Will Love Michael Roach Resources to Create Visual Content ● Unsplash (Free) ● Shutterstock (Paid) ● iStockPhoto/Getty Images/Offset (Paid) ● Pond5 (Paid and Public Domain) ● Envato Marketplace (Paid) Options to purchase stock photos, video footage, illustrations, or templates one at a time, or by subscription. Feel free to use these sites for research or inspiration.
  • 25. How to Create Content Your Audience Will Love Michael Roach Final thoughts... ● Try not to do everything yourself, partner with a creative (designer, videographer, editor, etc.) ● Ask others you trust for feedback ● Test often, measure results of attempts to engage your audience ● Devise a plan to work smarter so you can grow your audience (at scale)
  • 26. How to Create Content Your Audience Will Love Michael Roach Thank you Reach out: mlr.roach@gmail.com michaelroachcreative.com Social: Twitter: @mr0ach Linkedin: https://www.linkedin.com/in/mlroach