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How to Create Visual Content Your Audience Will Love

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The audience for your business is growing more and more sophisticated. They are attracted to eye-catching content that makes them click, subscribe, and buy. They are smart visual learners that can decide in mere moments whether or not to engage with you and your brand.

Learn tips to get you started with recognizing and creating visual content to engage readers of your blog, your emails, and your posts on social media.

Published in: Marketing
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How to Create Visual Content Your Audience Will Love

  1. 1. How to Create Content Your Audience Will Love Michael Roach What is an audience? There are so many definitions.
  2. 2. How to Create Content Your Audience Will Love Michael Roach Simple definition of an audience - assembled group of spectators
  3. 3. How to Create Content Your Audience Will Love Michael Roach Audience Development - activity a business conducts to attract, understand, and engage groups of people
  4. 4. How to Create Content Your Audience Will Love Michael Roach Why visual content? ● gives us options (ways to express complex topics/ideas) ● complement to text ● keeps audience stimulated ● brain can process visual content faster than text ● use stories to activate emotions and persuade
  5. 5. How to Create Content Your Audience Will Love Michael Roach Best Buy Usage of color, text, and simplicity to persuade for the purchase of technology Twitter Ad for Chromecast (Audio)
  6. 6. How to Create Content Your Audience Will Love Michael Roach Hershey’s - “My Dad” Example of storytelling to activate and evoke emotions YouTube - https://www.youtube.com/watch?v=x5jeP4Ftp0Q
  7. 7. How to Create Content Your Audience Will Love Michael Roach Windows 10 - The future starts now YouTube - https://www.youtube.com/watch?v=AFJ1a1D4hdo
  8. 8. How to Create Content Your Audience Will Love Michael Roach Visual Content and the Elements of Art
  9. 9. How to Create Content Your Audience Will Love Michael Roach Elements of Art ● Line ● Shape ● Forms ● Space ● Texture ● Color
  10. 10. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design Think C. R. A. P.
  11. 11. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design C - Contrast
  12. 12. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design R - Repetition
  13. 13. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design A - Alignment
  14. 14. How to Create Content Your Audience Will Love Michael Roach Principles of Graphic Design P - Proximity
  15. 15. How to Create Content Your Audience Will Love Michael Roach Color Psychology ● Color greatly influences human emotion and behavior. ● You can use this to your advantage. ● Reduce analytical thinking and evoke emotion.
  16. 16. How to Create Content Your Audience Will Love Michael Roach Colors have meanings: ● white - purity, innocence, cleanliness (reflects light) ● black - authority, power (gives a thinning effect in fashion) ● red - love, passion, action, energy ● blue - calming, peace, tranquility (sky, ocean) ● pink - appreciation, thanks, grace, compassion, love, friendship
  17. 17. How to Create Content Your Audience Will Love Michael Roach Colors have meanings: ● green - calming, nature, growth, refreshing, relaxing ● purple - royalty, luxury, wealth, sophistication, romance, feminine ● yellow - attention-getter, optimism ● brown - friendship, family, home (abundant in nature, color of earth)
  18. 18. How to Create Content Your Audience Will Love Michael Roach To create visual content your audience will love, you need to be aware of trends.
  19. 19. How to Create Content Your Audience Will Love Michael Roach Current Trends (Color) Source: Pantone.com - Pantone’s Top 10 Colors of Spring 2016
  20. 20. How to Create Content Your Audience Will Love Michael Roach Current Trends (Design) Modern-Retro look Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
  21. 21. How to Create Content Your Audience Will Love Michael Roach Current Trends (Design) Geometric Shapes, Polygons Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
  22. 22. How to Create Content Your Audience Will Love Michael Roach Tools to Create Visual Content ● Adobe Creative Cloud (Photoshop, Illustrator, etc.) ● Canva.com ● Pixlr.com ● Gimp ● Sumopaint
  23. 23. How to Create Content Your Audience Will Love Michael Roach Resources to Create Visual Content ● Unsplash (Free) ● Shutterstock (Paid) ● iStockPhoto/Getty Images/Offset (Paid) ● Pond5 (Paid and Public Domain) ● Envato Marketplace (Paid) Options to purchase stock photos, video footage, illustrations, or templates one at a time, or by subscription. Feel free to use these sites for research or inspiration.
  24. 24. How to Create Content Your Audience Will Love Michael Roach Final thoughts... ● Try not to do everything yourself, partner with a creative (designer, videographer, editor, etc.) ● Ask others you trust for feedback ● Test often, measure results of attempts to engage your audience ● Devise a plan to work smarter so you can grow your audience (at scale)
  25. 25. How to Create Content Your Audience Will Love Michael Roach Thank you Reach out: mlr.roach@gmail.com michaelroachcreative.com Social: Twitter: @mr0ach Linkedin: https://www.linkedin.com/in/mlroach

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