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Business Presentation


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For a Spring 2010 college course assignment, I created a fictional business and corresponding presentation. It demonstrates business savvy, creativity, computer and research skills.

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Business Presentation

  1. 1. © 2010 espresso café, all rights reserved.
  2. 2. Executive Summary • espresso café™ is both a bricks-and-mortar and online storefront • It is a 21st century coffee shop with the amenities required by today’s mobile lifestyles
  3. 3. The 21st Century Mobile Lifestyle • When it comes to business, our feet may be on the ground but data and software are increasingly in the cloud2
  4. 4. The 21st Century Mobile Lifestyle • To get tasks done, people are leaning heavily on Web-based apps...1 • The mobile revolution is happening right now2 Footnote #3
  5. 5. Mobile Computing • Before mobile computing achieves widespread use, however, concerns about privacy and access need to be addressed
  6. 6. This is Where We Come In...
  7. 7. High-Tech Amenities • WPA2®-Personal protected wi-fi access for members • Surge-protected outlets at every seat • iPhone®/iPod® charging dock at each table
  8. 8. The Uniqueness of our Concept • We will achieve on- going revenue streams by offering memberships • Customers will purchase an espresso café membership card at the store and register it online • The fee for membership is $9.95 per month Sample membership card
  9. 9. About our Memberships • The registration process will include: – Providing valid credit card information – Choosing a unique user name and password for encrypted wi-fi access in the store – Registering favorite menu items
  10. 10. Additional Member Benefits • A private, members- only meeting room – Audio and video conferencing and recording capabilities and special food orders will cost extra • Access to members- only chat rooms online
  11. 11. Other Revenue Streams • Evening and holiday rental of the full space • Fees for encrypted wireless access for non- members (15 minute increments at $3.00 per) • Web banner ad space available to local merchants
  12. 12. iPhone App and Website
  13. 13. Social Networking • espresso café will use Facebook and Twitter extensively to promote our business and our brand • We are exploring other Web 2.0 applications as well
  14. 14. Location Criteria • Suburb of a large city – Local college or university – Clearly shopping district • Near public transportation and other businesses
  15. 15. Space Criteria • Leased space • 1,000 to 1,500 square feet • Ability to to add wiring and outlets • Two single toilet restrooms • Adequate parking
  16. 16. Hours and Ambiance • Hours will be 6am to 7pm, seven days a week • A combination of tables for two and four, as well as armchairs in a living room-like section • We will not sacrifice comfort for capacity
  17. 17. Our Customers Will Include... • Entrepreneurs • Telecommuters • Freelancers • Professors • Students • Work-at-home moms • Retirees
  18. 18. How We Identified Customer Base 2010 growth trends1 1. The senior market 2. Local business a. Demand is exploding for locally grown and made 3. Education a. Very large numbers of people are going back to school
  19. 19. Entrepreneurship • 8.7 percent of job seekers gained employment by starting their own businesses in second quarter 2009 – up from the record low of 2.7 percent during the last quarter of 20081
  20. 20. Telecommuting • For more than a decade, the number of telecommuters has been growing rapidly, gaining more market share than any other form of transportation1
  21. 21. Online Learning • Online courses have been around for nearly two decades, but enrollment has soared in recent years • More than 4.6 million college students (about one in four) were taking at least one online course in 2008, a 17 percent increase over 20071
  22. 22. Virtual Meetings • The Association of Corporate Travel Executives says the percentage of its members who were "seriously looking" into using videoconferencing rose from 21 percent in 2007 to 81 percent in 20091
  23. 23. espresso café, Our Future1 • We anticipate a three- month period will be needed to establish the business • Our estimated monthly expense for that period and one-time start up costs will total $276,200
  24. 24. Our Mission • To compete, people need an office that goes everywhere1 • We'll help them get the job done, comfortably and securely (we’ll feed them well, too!)
  25. 25. © 2010 espresso café, all rights reserved. Thank you