Social Media for Self-Promotion<br />Using On Line Tools for Your Business<br />
Overview <br />Definition<br />The Technology<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />Blogs<br />GeoLoc...
A Definition<br />A social networking site is an online place where a user can create a profile and build a personal netwo...
“It levels the playing field and provides small business owners another platform or medium to leverage from a marketing pe...
The Crazy Social Landscape<br />Blogs<br />Videos, Podcasts<br />Photos, Widgets<br />Digg, RSS….<br />Communities<br />It...
The Crazy Social Media Landscape<br />source: Nielsen NetView, U.S., Home and Work<br />
“In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of...
How Effective is Social Media?<br />
How is Social Media different from traditional media?<br />
Social Media are Different Because<br />They are social<br />They are immediate<br />They are free, or very inexpensive<br...
Reaching the Market<br />Research shows the GenX/GenY audience likes interactivity.  They are:<br />Inundated with marketi...
Survey of US small business shows<br />A new, growing segment of small business owners who aggressively use social media t...
5 ways small business can benefit form social media<br />Branding Opportunities<br />Build Link Popularity<br />Attracting...
Ways to use social networking<br />Store coupons that are only available via the company’s Facebook fan page<br />Twitter,...
LinkedIn<br />If you're not already on LinkedIn, you definitely need to be.<br />Create a profile<br />Connect to people y...
FacebookIf Facebook was a country, it would be the worlds 4th largest<br />Promote yourself through your Facebook network<...
Twitter80% of Twitter usage is on mobile devices people update anywhere, anytime<br />Design your profile with your busine...
YouTubeYouTube is the 2nd largest search engine in the world<br />Do you know how to create a YouTube video? YouTube can b...
BloggingEveryone says you need to blog, why?<br />Do you have a specialty or expertise?<br />Blog it.<br />Keep telling pe...
Geo Location =Social media + GPS Technolgies<br />http://foursquare.com/venue/1978680<br />
Don’t Spend a lot of TimeLink Them All Together<br />After log in your business Facebook account, go to the link: http://w...
Link Them All Together<br />Click on “link to Twitter” to get your two accounts linked <br />
Link Them All Together<br />Click on “allow” as shown <br />
Link Them All Together<br />Choose the types of updates your want to receive by checking the various options. You can alwa...
Improving your business<br />The main cost associated with social media is time, not cash<br />Faced with adapting old mar...
Are You Ready?<br />Is social media integrated into your master marketing/communications plan? <br />Do you have collabora...
Do’s of Social Networking<br />Clean up your online image.<br />Build an online reputation.<br />Show off your expertise.<...
Keep Them Separate <br />Professional and personal<br />Apps not always applicable<br />De-friend at will<br />You don’t h...
Don’ts of Social Networking<br />Don’t mention your job search if you are still employed*<br />Don’t forget this is a publ...
10 steps to the perfect websiteWhat makes for a good website?<br />Logo<br />Tagline<br />Portfolio<br />Services<br />Abo...
30 Tips for Using Social Media in Your Businesshttp://www.inc.com/articles/2010/01/30-tips-for-using-social-media.html<br ...
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Socialmedia Business

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Socialmedia Business

  1. 1. Social Media for Self-Promotion<br />Using On Line Tools for Your Business<br />
  2. 2. Overview <br />Definition<br />The Technology<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />Blogs<br />GeoLocating<br />Choosing a Social Media Tool for your Business<br />Tips to Promoting Your Business Online<br />
  3. 3. A Definition<br />A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. <br />
  4. 4. “It levels the playing field and provides small business owners another platform or medium to leverage from a marketing perspective,” <br />Scott Bradley<br />- a social media strategist who runs the blog Networking Effectively.<br />
  5. 5. The Crazy Social Landscape<br />Blogs<br />Videos, Podcasts<br />Photos, Widgets<br />Digg, RSS….<br />Communities<br />It’s about providing a human or personal touch<br />
  6. 6.
  7. 7. The Crazy Social Media Landscape<br />source: Nielsen NetView, U.S., Home and Work<br />
  8. 8. “In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. “<br />Pew Internet and American Life Project2008<br />
  9. 9. How Effective is Social Media?<br />
  10. 10. How is Social Media different from traditional media?<br />
  11. 11. Social Media are Different Because<br />They are social<br />They are immediate<br />They are free, or very inexpensive<br />Social media gives power to the consumer<br />Abundance of user-generated content<br />It is a two-way conversation<br />It is word of mouth<br />
  12. 12. Reaching the Market<br />Research shows the GenX/GenY audience likes interactivity. They are:<br />Inundated with marketing messages <br />Skeptical of advertising claims<br />You only have1 to 2 <br />Seconds to grab<br />their attention<br />
  13. 13. Survey of US small business shows<br />A new, growing segment of small business owners who aggressively use social media to promote their businesses.<br />Roughly 45 percent of respondents have profiles on Facebook and Twitter to promote their businesses. <br />79% of respondents report annual marketing budgets of less than $5,000 per year with the 44% spending "less than $1,000" annually on advertising and marketing<br />80% of respondents have four or fewer employees<br />Asked about their "biggest complaint" regarding online marketing the top two were "too costly" (26%) and "there's not enough time to do it well and still run a business" (15.9%)<br />75% said they monitor online reviews of their business. The most common method was by visiting specific review websites (47%) and by searching on their business name (44%)<br />
  14. 14. 5 ways small business can benefit form social media<br />Branding Opportunities<br />Build Link Popularity<br />Attracting Traffic<br />Interaction With the Public<br />Networking Opportunities<br />
  15. 15. Ways to use social networking<br />Store coupons that are only available via the company’s Facebook fan page<br />Twitter, the capability to instant message store updates to customers and followers in real time , you can use the service to alert customers to sales and specials.<br />Posts a new tweet, it automatically becomes an update on the store’s Facebook fan page, driving even more traffic to both the physical and virtual stores.<br />Just being on Facebook and Twitter is not enough. You have to actively engage customers and offer them something of value, which could be a coupon but could also be something fun and memorable. <br />
  16. 16. LinkedIn<br />If you're not already on LinkedIn, you definitely need to be.<br />Create a profile<br />Connect to people you know <br />See profiles of anyone else on LinkedIn<br />Company Search – Searchable by specific company<br />Job Postings - LinkedIn allows employers to post jobs on the site. <br />Blog Link – link your professional blog to linked in, your contacts will then see your blog postings<br />Twitter Link - Similar to Blog Link, link your tweets from Twitter. Anyone who is not on Twitter, can see what you are tweeting about.<br />Remember, this is professional. Keep your personal private and your professional public.<br />80% of companies are using LinkedIn as their primary tool to find employees<br />http://www.linkedin.com/<br />
  17. 17. FacebookIf Facebook was a country, it would be the worlds 4th largest<br />Promote yourself through your Facebook network<br />Share your achievements<br />Talk about the work that you are doing<br />Create a fan page to promote your work<br />Use Facebook advertising to get yourself seen<br />http://www.facebook.com/pages/Blanchardville-WI/Blanchardvillecom/147129601305#!/pages/Blanchardville-WI/Blanchardvillecom/147129601305?v=wall<br />
  18. 18. Twitter80% of Twitter usage is on mobile devices people update anywhere, anytime<br />Design your profile with your business in mind. <br />Be someone worth following.<br />Follow the right people.<br />Twitter from time to time about your specialties.<br />Prepare to simulcast.<br />http://twitter.com/blanchardville<br />
  19. 19. YouTubeYouTube is the 2nd largest search engine in the world<br />Do you know how to create a YouTube video? YouTube can be a very powerful tool to get your message out there. <br />Create a video of your business, just see how many hits you will get<br />Construct a video “commercial” and upload it<br />Have video tours of your location<br />http://www.youtube.com/user/BlanchardvilleWI<br />
  20. 20. BloggingEveryone says you need to blog, why?<br />Do you have a specialty or expertise?<br />Blog it.<br />Keep telling people what you know and what you do. <br />Associate it with your business.<br />http://pixelzz.wordpress.com/<br />
  21. 21. Geo Location =Social media + GPS Technolgies<br />http://foursquare.com/venue/1978680<br />
  22. 22. Don’t Spend a lot of TimeLink Them All Together<br />After log in your business Facebook account, go to the link: http://www.facebook.com/twitter/, which opens a webpage shown. <br />
  23. 23. Link Them All Together<br />Click on “link to Twitter” to get your two accounts linked <br />
  24. 24. Link Them All Together<br />Click on “allow” as shown <br />
  25. 25. Link Them All Together<br />Choose the types of updates your want to receive by checking the various options. You can always unlink to Twitter by clicking “unlink from Twitter” as indicated in red rectangle. <br />
  26. 26. Improving your business<br />The main cost associated with social media is time, not cash<br />Faced with adapting old marketing techniques to a new, ever-changing set of ideas <br />Needing to reach our audience in a way that matters to them <br />That meant less print, less static, methods. And incorporating social media into your overall marketing strategy.<br />
  27. 27. Are You Ready?<br />Is social media integrated into your master marketing/communications plan? <br />Do you have collaboration? You can’t do it in a silo.<br />Do you understand the budget implications–in people not products.<br />Do you have a social media “champion?”<br />
  28. 28. Do’s of Social Networking<br />Clean up your online image.<br />Build an online reputation.<br />Show off your expertise.<br />Get involved in the conversation<br />Actively pay attention.<br />Do keep your social media content fresh and relevant<br /> Take it offline. <br />
  29. 29. Keep Them Separate <br />Professional and personal<br />Apps not always applicable<br />De-friend at will<br />You don’t have to follow everyone<br />Sometimes friends aren’t friends<br />
  30. 30. Don’ts of Social Networking<br />Don’t mention your job search if you are still employed*<br />Don’t forget this is a public forum<br />Don’t forget private settings, private isn’t always private<br />Don’t be negative<br />Don’t forget to continue to add new contacts<br />Don’t forget to have a clear message<br />
  31. 31. 10 steps to the perfect websiteWhat makes for a good website?<br />Logo<br />Tagline<br />Portfolio<br />Services<br />About me<br />Contact<br />Blog<br />Call to action<br />Use social networking websites<br />Language and communication<br />
  32. 32. 30 Tips for Using Social Media in Your Businesshttp://www.inc.com/articles/2010/01/30-tips-for-using-social-media.html<br />8 Steps to Starting a Bloghttp://www.inc.com/ss/8-basic-blogging-features-you-will-actually-use#8<br />How to Take Advantage of Online Review and Answer Siteshttp://www.inc.com/guides/online-review-and-answer-sites.html<br />How to Improve Your Site's Search Engine Optimizationhttp://www.inc.com/guides/search-engine-optimization.html<br />Inc’s Business Owner’s Social Media Toolkithttp://www.inc.com/business-owner-social-media-tool-kit/index.html<br />Great Resources for Social Media Marketing<br />

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