Oh now this is going to be fun.<br />Introduction<br />
Agenda<br />The Actual Services<br />Engagement Process<br />Reporting System<br />BizziBiz Labs<br />BizziBiz Customer HQ...
The Goals<br />Educate you on how to sell the BizziBiz products and services<br />Create understanding of our dedication t...
For the geeks in the audience.<br />The Actual Services<br />
The Buckets<br />Search Engine Optimization (SEO)<br />Search Engine Marketing (SEM)<br />Social Media Optimization (SMO)<...
Derivative Products<br />Marketing Strategy<br />Campaign design<br />Conversion Tracking<br />Copywriting<br />Content Cr...
Dashboard Add-On Tools<br />Local Listing Monitor- Yelp Reviews<br />Alerts- Google Alerts for Trends/Company Updates<br /...
Custom Solutions<br />Complicated stuff<br />People don’t KNOW what they want<br />No out of the box solutions<br />Makes ...
What we sell, how we sell it, and why.<br />Engagement Process<br />
The Actors<br />13<br />The Do’ers<br />The Franchisee<br />The Catalyst<br />The Biz Owner<br />
The BizziBiz Sales Process<br />WOW! Holy S%&T<br />Get Paid<br />Get Paid<br />
Step 1 - Quick Assessment (QA)<br />What is it?<br />Online form<br />Around 30 easy questions<br />Questions about busine...
Step 1 - Quick Assessment (QA)<br />How is it done?<br />Franchisee can do this with client directly<br />Done in web brow...
Step 1 - Quick Assessment (QA)<br />Components<br />Questions about your business<br />Questions about your customers<br /...
Step 1 - Quick Assessment (QA)<br />Why do we need it?<br />Asks questions needed to build QR<br />Build relationship<br /...
Step 2 – Quick Report (QR)<br />What is it?<br />Digital marketing grade card<br />Grade, tips, graphs, charts, metrics<br...
Step 2 – Quick Report (QR)<br />How is it done?<br />Automatically generated from the quick assessment input data and webs...
Step 2 – Quick Report (QR)<br />Components<br />Digital marketing grade<br />Social media reputation<br />Online mentions<...
Step 2 – Quick Report (QR)<br />Why do we need it?<br />Shows an immediate WOW!<br />Help determine which PIF to give them...
Sell Roadmap<br />Cost - $177 (SRP)<br />Have sample roadmaps available<br />Shortens the initial close<br />Shows they ar...
Step 3 – Project Intake Form (PIF)<br />What is it?<br />Longer form of detailed questions<br />1½ hours to complete<br />...
Step 3 – Project Intake Form (PIF)<br />How is it done?<br />QR determines which PIF question set to give them<br />Go thr...
Step 3 – Project Intake Form (PIF)<br />Components<br />Products and services<br />Differentiation<br />Marketing strategi...
Step 3 – Project Intake Form (PIF)<br />Why do we need it?<br />Used to build their custom digital marketing strategy (Roa...
Step 4 – The Roadmap<br />What is it?<br />Customized digital marketing strategy for small business<br />Between 6-12 page...
Step 4 – The Roadmap<br />How is it done?<br />Built by selecting catalyst and project team<br />Based on the input from t...
Step 4 – The Roadmap<br />Why do we need it?<br />Digital marketing needs a sound strategy<br />Delivering results<br />De...
Step 4 – The Roadmap<br />Components<br />Provide initial 6 month plan<br />Roadmap will contain THREE actual packages (sl...
Sell Plan<br />Franchisee and catalyst review roadmap<br />Franchisee visits customer and calls in catalyst to help close<...
Contract Close<br />
The Outcomes<br />Streamlined and tested process<br />Relationships<br />Customer Experience<br />Results focused<br />You...
The BizziBiz Sales Process<br />WOW! Holy S%&T<br />Get Paid<br />Get Paid<br />
Show me the numbers baby!<br />Reporting System<br />
Components<br />Progress of campaign<br />SEO<br />SMO<br />SEM<br />User Experience and CRO<br />Email Marketing and List...
Components<br />Overall areas for improvement<br />Work completed in previous month<br />What we are going to do next mont...
Monthly Reports<br />Reports available on client and franchisee CRM on a specific date each month (typically first week of...
Einstein ain’t got s%#t on us!<br />BizziBiz Labs<br />
Philosophy<br />Rapidly changing technologies and best practices<br />Being ‘real’<br />Blackhat/Whitehat and ethical mark...
Process Development<br />Continue to develop systems to increase productivity for each service offering<br />Create a bett...
Product Development<br />Monitoring for new tools and competitor products<br />Creating new tools and products<br />Stayin...
Compliance<br />FTC CAN-SPAM<br />FCC Regulations<br />Mobile Marketing Association best practices<br />Industry best prac...
We grow with you.<br />Project Teams<br />
Traditional Model<br />
Our Model<br />
Our Model<br />
Who’s on a team?<br />
Team Development<br />Each week team members will meet with their expertise group and the respective R&D member<br />Team ...
Why do it this way?<br />Results-driven<br />Scalable<br />Non-bureaucratic<br />Aligned with our open team culture<br />I...
Be real. Be helpful. Be accountable. Be fun.<br />Customer Experience<br />
Customer Experience<br />Our customers should feel our culture<br />Help them even if it doesn’t benefit us<br />Be friend...
Customer Education<br />Access to digital marketing training online<br />BizziBiz Digital Marketing Conference<br />Local ...
I’m tired of hearing myself talk.<br />Conclusion<br />
Concluding Notes<br />Focus on driving more business for the customer<br />Industry leading products and services<br />Bui...
Wrap-Up<br />Engagement Process<br />Reporting System<br />The Actual Services<br />BizziBiz Labs<br />BizziBiz Customer H...
Now let’s go get lunch!<br />Thank you for your time!<br />
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Zack Bizzibiz Ppt

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Powerpoint on the BizziBiz.com digital marketing franchaise opportunity.

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Zack Bizzibiz Ppt

  1. 1. Oh now this is going to be fun.<br />Introduction<br />
  2. 2. Agenda<br />The Actual Services<br />Engagement Process<br />Reporting System<br />BizziBiz Labs<br />BizziBiz Customer HQ<br />Project Teams<br />Customer Experience<br />
  3. 3. The Goals<br />Educate you on how to sell the BizziBiz products and services<br />Create understanding of our dedication to creating a great customer experience<br />Give you a brief understanding of how the team will fulfill on the projects<br />Create awareness of our product and service offerings<br />Have some FUN!<br />
  4. 4. For the geeks in the audience.<br />The Actual Services<br />
  5. 5.
  6. 6. The Buckets<br />Search Engine Optimization (SEO)<br />Search Engine Marketing (SEM)<br />Social Media Optimization (SMO)<br />User Experience (UX) and Conversion Rate Optimization (CRO)<br />Email Marketing and List Building<br />Mobile and SMS Marketing<br />Website design and development<br />
  7. 7.
  8. 8. Derivative Products<br />Marketing Strategy<br />Campaign design<br />Conversion Tracking<br />Copywriting<br />Content Creation<br />Analytics<br />Branding<br />
  9. 9.
  10. 10. Dashboard Add-On Tools<br />Local Listing Monitor- Yelp Reviews<br />Alerts- Google Alerts for Trends/Company Updates<br />Twitter Listing and Mentions<br />Access to our HQ Email Marketing System<br />Ranking Listings- Press a button see where u are ranked on google, tracking<br />Text Massage Blasts- Platform in HQ<br />1-800 System Platform-Asterik Server<br />Anlaytics-Advanced Analytics, Funnel Visualizations<br />HeatMaps, UX Conversion Fold<br />Content Distribution Tool- One Place to do it all, API<br />Dashboard<br />Leightweight CRM<br />ROI Tracking<br />*May not be available in phase one<br />
  11. 11. Custom Solutions<br />Complicated stuff<br />People don’t KNOW what they want<br />No out of the box solutions<br />Makes pricing and packages difficult<br />Selling services, not products<br />Context-sensitive<br />Integration<br />
  12. 12. What we sell, how we sell it, and why.<br />Engagement Process<br />
  13. 13. The Actors<br />13<br />The Do’ers<br />The Franchisee<br />The Catalyst<br />The Biz Owner<br />
  14. 14. The BizziBiz Sales Process<br />WOW! Holy S%&T<br />Get Paid<br />Get Paid<br />
  15. 15. Step 1 - Quick Assessment (QA)<br />What is it?<br />Online form<br />Around 30 easy questions<br />Questions about business and digital presence<br />No long answers<br />
  16. 16. Step 1 - Quick Assessment (QA)<br />How is it done?<br />Franchisee can do this with client directly<br />Done in web browser (iPad, laptop)<br />Requires internet<br />20-30 Minutes<br />
  17. 17. Step 1 - Quick Assessment (QA)<br />Components<br />Questions about your business<br />Questions about your customers<br />Questions about your marketing<br />In-House Skill Evaluations<br />
  18. 18. Step 1 - Quick Assessment (QA)<br />Why do we need it?<br />Asks questions needed to build QR<br />Build relationship<br />Establish credibility with good questions<br />Business owners like being quizzed on their business<br />
  19. 19. Step 2 – Quick Report (QR)<br />What is it?<br />Digital marketing grade card<br />Grade, tips, graphs, charts, metrics<br />Automatically generated from QA<br />Educate the customer a little<br />3 pages maximum<br />
  20. 20. Step 2 – Quick Report (QR)<br />How is it done?<br />Automatically generated from the quick assessment input data and website URL<br />Requires internet<br />Utilizes the BizziBiz website analyzer tool <br />Available online within a minute or so<br />Automatically emailed to client and franchisee<br />Available in Franchisee HQ<br />
  21. 21. Step 2 – Quick Report (QR)<br />Components<br />Digital marketing grade<br />Social media reputation<br />Online mentions<br />Mobile friendliness score<br />Areas for improvement<br />Threats and opportunities<br />
  22. 22. Step 2 – Quick Report (QR)<br />Why do we need it?<br />Shows an immediate WOW!<br />Help determine which PIF to give them<br />Recommended budget range<br />Delivers some value even if they DON’T go with us<br />Gathering competitive data for business intelligence<br />
  23. 23.
  24. 24. Sell Roadmap<br />Cost - $177 (SRP)<br />Have sample roadmaps available<br />Shortens the initial close<br />Shows they are committed<br />Gets them in the door<br />Better prospects with higher close rate<br />Differentiator<br />
  25. 25. Step 3 – Project Intake Form (PIF)<br />What is it?<br />Longer form of detailed questions<br />1½ hours to complete<br />Based on their recommended services<br />Long answer questions about business<br />
  26. 26. Step 3 – Project Intake Form (PIF)<br />How is it done?<br />QR determines which PIF question set to give them<br />Go through the printed or digital version of the form with them and fill it out<br />After completion it needs to be entered into the HQ system digitally<br />PIF is sent to catalyst for approval, verification, review, roadmap, and pricing<br />
  27. 27. Step 3 – Project Intake Form (PIF)<br />Components<br />Products and services<br />Differentiation<br />Marketing strategies<br />Target Market<br />Brand and Culture<br />Current online and offline marketing situation<br />
  28. 28. Step 3 – Project Intake Form (PIF)<br />Why do we need it?<br />Used to build their custom digital marketing strategy (Roadmap)<br />Build relationship<br />Establish credibility with good questions<br />Can be taken to another provider (value added regardless)<br />
  29. 29. Step 4 – The Roadmap<br />What is it?<br />Customized digital marketing strategy for small business<br />Between 6-12 pages generally<br />Content and length varies based on project<br />6 month plan<br />
  30. 30.
  31. 31. Step 4 – The Roadmap<br />How is it done?<br />Built by selecting catalyst and project team<br />Based on the input from the QA and PIF<br />Takes 1-5 business days to prepare<br />Catalyst may contact business owner directly with additional questions<br />
  32. 32. Step 4 – The Roadmap<br />Why do we need it?<br />Digital marketing needs a sound strategy<br />Delivering results<br />Delivers some value even if they DON’T go with us<br />Price quotes<br />
  33. 33. Step 4 – The Roadmap<br />Components<br />Provide initial 6 month plan<br />Roadmap will contain THREE actual packages (slow, med, fast)<br />Recommended time allocation percentages for each of the BizziBiz service offerings<br />
  34. 34.
  35. 35. Sell Plan<br />Franchisee and catalyst review roadmap<br />Franchisee visits customer and calls in catalyst to help close<br />Month-by-month contract<br />Cancel upgrade/downgrade anytime<br />Prices ranging from $250/mo - $10,000/mo<br />
  36. 36. Contract Close<br />
  37. 37. The Outcomes<br />Streamlined and tested process<br />Relationships<br />Customer Experience<br />Results focused<br />Your own digital marketing partner<br />Conversion definition and tracking<br />Variable pricing models<br />
  38. 38. The BizziBiz Sales Process<br />WOW! Holy S%&T<br />Get Paid<br />Get Paid<br />
  39. 39. Show me the numbers baby!<br />Reporting System<br />
  40. 40.
  41. 41. Components<br />Progress of campaign<br />SEO<br />SMO<br />SEM<br />User Experience and CRO<br />Email Marketing and List Building<br />Mobile and SMS Marketing<br />*Will vary based on the size and type of the contract<br />
  42. 42. Components<br />Overall areas for improvement<br />Work completed in previous month<br />What we are going to do next month (reallocation)<br />
  43. 43. Monthly Reports<br />Reports available on client and franchisee CRM on a specific date each month (typically first week of the month)<br />Review sessions scheduled with catalyst (and preferably the franchisee as well so they can continue to foster the relationship and provide positive advice)<br />Conference call in - Limited to 1HR (typically)<br /> Agility of the program<br />Every six months the actual roadmap document is updated<br />Opportunity for upsell/cross-sell<br />Catalyst should make the Franchisee the hero by providing recommendations to Franchisee for cross and upsell.<br />
  44. 44. Einstein ain’t got s%#t on us!<br />BizziBiz Labs<br />
  45. 45. Philosophy<br />Rapidly changing technologies and best practices<br />Being ‘real’<br />Blackhat/Whitehat and ethical marketing<br />Being leaders in the space<br />
  46. 46. Process Development<br />Continue to develop systems to increase productivity for each service offering<br />Create a better customer experience<br />Reduce the workloads where possible<br />Increase scalability<br />Find new ways to leverage lower-cost labor<br />Quality products – always.<br />
  47. 47. Product Development<br />Monitoring for new tools and competitor products<br />Creating new tools and products<br />Staying ahead of the curve with new digital marketing trends<br />Exploring new and innovative digital marketing techniques<br />Embracing new communication channels and devices<br />Research and test new concepts<br />
  48. 48.
  49. 49. Compliance<br />FTC CAN-SPAM<br />FCC Regulations<br />Mobile Marketing Association best practices<br />Industry best practices<br />
  50. 50. We grow with you.<br />Project Teams<br />
  51. 51. Traditional Model<br />
  52. 52. Our Model<br />
  53. 53. Our Model<br />
  54. 54. Who’s on a team?<br />
  55. 55. Team Development<br />Each week team members will meet with their expertise group and the respective R&D member<br />Team members are encouraged to learn about other expertise areas<br />Rewarded based on how successful the team is at delivering results to their customers<br />
  56. 56.
  57. 57. Why do it this way?<br />Results-driven<br />Scalable<br />Non-bureaucratic<br />Aligned with our open team culture<br />Innovative and collaborative ecosystem<br />Agile model<br />Can contract and expand<br />
  58. 58. Be real. Be helpful. Be accountable. Be fun.<br />Customer Experience<br />
  59. 59.
  60. 60. Customer Experience<br />Our customers should feel our culture<br />Help them even if it doesn’t benefit us<br />Be friendly all the time by keeping our employees happy<br />Go that extra mile<br />Do random things for customers<br />Care about the success of YOUR customers<br />Be a little different<br />Be real, be helpful, be accountable, be fun<br />
  61. 61. Customer Education<br />Access to digital marketing training online<br />BizziBiz Digital Marketing Conference<br />Local educational events<br />Free Webinars<br />Blog<br />Coaching services<br />
  62. 62. I’m tired of hearing myself talk.<br />Conclusion<br />
  63. 63. Concluding Notes<br />Focus on driving more business for the customer<br />Industry leading products and services<br />Built on strong personal relationship between the franchisee and business owner<br />Consultative sales model with a focus on the customer’s bottom line<br />Access to a vast array of resources and knowledge<br />Dedicated Catalyst<br />Great customer experience through the process<br />Well defined, easy, and intuitive process<br />Measurable, repeatable results<br />
  64. 64. Wrap-Up<br />Engagement Process<br />Reporting System<br />The Actual Services<br />BizziBiz Labs<br />BizziBiz Customer HQ<br />Project Teams<br />Customer Experience<br />
  65. 65. Now let’s go get lunch!<br />Thank you for your time!<br />

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