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1. Get What You Want From
Professional SEO Companies

3. The art of SEO is basically an open and shut case, either it
achieves pre-set objectives or it does not.

4. If it does not, the SEO process has failed. If it works, the
optimization method has worked. The objectives could,
and probably would involve achieving certain ranking
positions on a particular search engine in a stated time.
Achieving this may sound easy, however one needs to
consider the environment in which SEO professionals
work, and that is the search engines.

5. SEO and Search Engines

6. Search engines at present are a lucrative billion-dollar
business. With over an estimated billion searches made
every day using the search engines, search engines take
their roles very seriously. The main reason why users
come is to search and attain relevant results, and each of
the major search engines long for a bigger slice of the
growing market, which means gaining more users.

8. How to Pick an SEO Professional

9. Basically, no degrees are required in Search Engine
Optimization; however there are accreditations from
groups like SEMPO and Bruceclay for example. There are
courses in Search marketing offered in schools world wide,
in US and European colleges. The art of Search Engine
Optimization requires a range of skills from the hard
(technical) to the soft, or people skills and "spin"
marketing. Before signing up for a particular SEO
professional or firm, check on some important details.

10. Analyze the SEO company. Read through the company
website. Does the site list exact goals and techniques?
Does it discuss using ethical, or white hat SEO methods?.
Does it stir confidence, or do the experts sound like
shrewd salesmen?. Check the company domain for
example; click to see their whois details, how long has the
domain been registered for?, does the company list
complete and accurate whois details?, However, if the
domain is new, or if the whois details aren't listed, you
may be looking at a suspicious company.

11. So how should you choose a professional SEO Company?
The truth is that there are very few excellent SEO firms but
there are tens of thousands of SEO companies that
advertise their quality services, which could be poor or
highly questionable. The SEO market is an unregulated
and relatively new sector in considerable demand, so it is
not so surprising for scam artists to be around. Try sorting
out firms on the Web carefully, or better get a list from
industry and government Web watchdogs for a safer
search.

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