Mobile dèjá vu

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Mobile dèjá vu: the Web’s past and the future of Mobile

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Mobile dèjá vu

  1. 1. Mobile dèjá vu:the Web’s pastand the futureof Mobilemichel lentmanaging directorpereira & o’dell brasil
  2. 2. mobiletoday is likethe web in2000
  3. 3. Just getting started: advertising’s baby steps
  4. 4. Experimenting with formats:Animated GIF is back, rich media is innovation
  5. 5. Nurtured by experts: mobile evangelists
  6. 6. You have to do mobile.Everyone knows, but who’s doing it?
  7. 7. mobiletoday is NOTlike the webin 2000
  8. 8. 140 mobile devices in Brazil:everyone is at reach in mobile03875113150Web 2000 Mobile 2013
  9. 9. Fixed broadband in 2000 x Mobile broadband today:90 times more users023456890BL Fixa em 2000 BL Móvel em 2013
  10. 10. Cross-over: mobile time spendstarting to dominate
  11. 11. No need to explain it:users learn new technologies a lot faster nowMas cada contexto de acesso é diferente
  12. 12. Using thecrystal ballto view thefuture
  13. 13. Mobile will no longer be treated separate: like onlineand offline came together, mobile will be part of itUsuários de um lado,marcas do outro e telas no meio
  14. 14. Advertisers and agencies will soon understand:mobile thinking will become native
  15. 15. Separation between strategy and craft:‘thinking’ apart from ‘developing’
  16. 16. Robust vendors: projects get more complex,production companies will get more structured
  17. 17. THANK YOUMICHEL LENTmichel.lent@pereiraodell.comwww.slideshare.net/mlent68www.pereiraodell.com

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