Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile and Accessibility  A Japanese Perspective       M-Enabling Summit          December 6, 2011       Kazuhito Kidachi ...
About Mitsue-Links• Tokyo based information  integrator• Founded in July of 1990• 275 employees (including  4 accessibilit...
Mobile Phone in Japan    Photo by Ndecam http://www.flickr.com/photos/ndecam/6215259872/
Mobile Phone in Japan• The Japanese feature phone  was one of the most  technologically advanced  phones in the world • El...
Photo by kawanet http://www.flickr.com/photos/u-suke/100870738/Photo by keyaki http://www.flickr.com/photos/keyaki_no_kokage...
Smartphone changed    Galapagos market• First iPhone (3G) in Japan: July 2008• First Android phone (HT-03A): July 2009• iP...
Projection of Smartphone Shipment JapanNumber of Units Sold / Ratio of All Phones Sold     100%                           ...
SNS and Accessibility   Photo by stroud4341 http://www.flickr.com/photos/markstroud/5598006580/
SNS and Accessibility• Massive earthquake hit Japan on March 11, 2011• Many people recognize that Social Networking  Servi...
Population of olderpeople increases rapidly• In 2050, 40% of         Age composition (%) of 65 and over in Japan  Japanese...
Accessibility Guideline       in Japan (1)• JIS X 8341-3 published by Japanese Standards  Association (JSA) • Applicable t...
http://www.ciaj.or.jp/access/web/
Accessibility Guideline      in Japan (2)• If WCAG 2.0 covers mobile web/apps, then JIS  X 8341-3:2010 also covers them • ...
Smartphone         Accessibility Features•   VoiceOver of iPhone is available, but not useful for    Japanese    •   Many ...
A Japanese Perspective• More people including older people will use  smartphones/mobile devices to access the web• Mobile ...
Upcoming SlideShare
Loading in …5
×

Mobile and Accessibility - A Japanese Perspective

1,871 views

Published on

Presentation at M-Enabling Summit on December 6, 2011

Published in: Technology, Design
  • Be the first to comment

Mobile and Accessibility - A Japanese Perspective

  1. 1. Mobile and Accessibility A Japanese Perspective M-Enabling Summit December 6, 2011 Kazuhito Kidachi Mitsue-Links Co., Ltd.
  2. 2. About Mitsue-Links• Tokyo based information integrator• Founded in July of 1990• 275 employees (including 4 accessibility-specific staff)• Provides usability testing for smartphones and tablet devices service etc. Photo by kazuhito http://www.flickr.com/photos/kazuhito/6188142498/
  3. 3. Mobile Phone in Japan Photo by Ndecam http://www.flickr.com/photos/ndecam/6215259872/
  4. 4. Mobile Phone in Japan• The Japanese feature phone was one of the most technologically advanced phones in the world • Electric money, TV, Camera, etc• "Raku-Raku PHONE" by docomo is targeted for beginners and older people• Galapagos phone market Photo by jetalone http://www.flickr.com/photos/jetalone/3014530431/
  5. 5. Photo by kawanet http://www.flickr.com/photos/u-suke/100870738/Photo by keyaki http://www.flickr.com/photos/keyaki_no_kokage/2184718017/ Photo by Soctech http://www.flickr.com/photos/soctech/105327527/
  6. 6. Smartphone changed Galapagos market• First iPhone (3G) in Japan: July 2008• First Android phone (HT-03A): July 2009• iPhone was popular at first, but Android phones have caught up • Features which are available for Japanese feature phones are added to Android phones• Trends: from feature phone to smartphone, from iPhone to Android phone
  7. 7. Projection of Smartphone Shipment JapanNumber of Units Sold / Ratio of All Phones Sold 100% 40M 30.56M 75% 28.96M 30M 27.06M 74.0% 23.67M 69.9% 66.7% 19.86M 60.1% 50% 20M 49.0% 25% 8.55M 10M 22.7% 0% 0M FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 Ratio of All Phones Sold Number of Units sold (Unit: Million) Source: MM Research Institute Forecast (July 2011)
  8. 8. SNS and Accessibility Photo by stroud4341 http://www.flickr.com/photos/markstroud/5598006580/
  9. 9. SNS and Accessibility• Massive earthquake hit Japan on March 11, 2011• Many people recognize that Social Networking Service (SNS) is useful • Phone call didnt work well because of congestion• Accessibility of social networking sites/apps is vital (Smartphone works well with SNS)• Popular SNS in Japan: Facebook, Twitter and mixi
  10. 10. Population of olderpeople increases rapidly• In 2050, 40% of Age composition (%) of 65 and over in Japan Japanese are 40 projected to be 30 older than 65 years 20• Accessibility of 10 mobile devices, sites and apps is 0 2020 2030 2040 2050 necessary for older Projection as of Dec. 2006 people too Source: The Statistical Handbook of Japan 2011
  11. 11. Accessibility Guideline in Japan (1)• JIS X 8341-3 published by Japanese Standards Association (JSA) • Applicable to national and local government agencies• Released in 2004, updated in 2010 • Developed based on WCAG 2.0• Web Accessibility Infrastructure Committee (WAIC) is responsible for spreading JIS X 8341-3
  12. 12. http://www.ciaj.or.jp/access/web/
  13. 13. Accessibility Guideline in Japan (2)• If WCAG 2.0 covers mobile web/apps, then JIS X 8341-3:2010 also covers them • Four principles seem to work for mobile, but techniques for mobile are necessary • e.g. user-scalable="no" in viewport meta element should be prohibited in terms of Sucess Criterion 1.4.4 (Resize text)
  14. 14. Smartphone Accessibility Features• VoiceOver of iPhone is available, but not useful for Japanese • Many kanji characters have the same pronunciation (e.g. and ) and screen reader users need to identify a unique kanji character • VoiceOver doesnt provide distinctive explanations for kanji• Global smartphone OS needs "built-in" accessibility features in multiple languages
  15. 15. A Japanese Perspective• More people including older people will use smartphones/mobile devices to access the web• Mobile web and apps should be accessible • Accessibility of SNS is specifically demanded • Designers/developers need WCAG techniques for smartphones/mobile devices• Smartphones/mobile devices should provide accessibility features by default • Global phones/devices need to support multiple languages

×