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Post 3.0
                         Assessing the Impact of Technology




                                                 ...
Post 3.0

                         • 3.0?
                         • Not Unique
                         • Other Industrie...
3.0?

               • Evolution of technological innovation and adoption
               • 1.0 - introduction of electroni...
Not Unique

               • Time honored tradition of technology evolution
                    •    artisan/craftsman
   ...
Other Industries

               • Furniture
               • Textiles
               • Automobiles
               • Capit...
Artisan            Efficiency/     Division of
                                                                            ...
Common Threads

               • Artisan/Craftsman
               • Efficiency/Productivity
               • Division of L...
Leading Indicators

               • Business consolidation
               • Loss of craft
               • Lack of market...
Forecasting the Future

               • Post as a process vs. a business
                    • the “virtual” post house
 ...
Positioning for the Future

               • Invest in talent and tools
               • Rent infrastructure
             ...
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This is a deck I use to outline how, and why, Media Post Production is being disrupted.

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  1. 1. Post 3.0 Assessing the Impact of Technology Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  2. 2. Post 3.0 • 3.0? • Not Unique • Other Industries • Common Threads • Leading Indicators • Forecasting the Future • Positioning for the Future Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  3. 3. 3.0? • Evolution of technological innovation and adoption • 1.0 - introduction of electronic devices • 2.0 - introduction of computing devices • 3.0 - melding of entertainment and information technologies - ET/IT mashup Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  4. 4. Not Unique • Time honored tradition of technology evolution • artisan/craftsman • efficiency/productivity • division of labor/specialization • automation • outsourcing • Impacts are consistent • Reactions are predictable Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  5. 5. Other Industries • Furniture • Textiles • Automobiles • Capital Equipment (yes, including computers) • Technical Services • Creative Services Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  6. 6. Artisan Efficiency/ Division of Automattion Outsourcing Craftsman Productivity Labor leveraging material monitor single worker, task Furniture tools, power handling, automated hand tools specialization tools measurement processes leveraging material monitor single worker, task Textiles tools, power handling, automated hand tools specialization tools measurement processes leveraging material component/ small team, task Automotive tools, power handling, subassembly same skills specialization tools assembly supply leveraging material component/ Capital small team, task tools, power handling, subassembly Equipment same skills specialization tools assembly, test supply information geographic/ Technical sole specialist, skill level management software tools time zone Services deep expertise segmentation tools distribution content software tools, geographic/ Creative sole artist, total skill level management underlying time zone Services creative control segmentation processes platforms distribution Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  7. 7. Common Threads • Artisan/Craftsman • Efficiency/Productivity • Division of Labor/Specialization • Automation • Outsourcing Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  8. 8. Leading Indicators • Business consolidation • Loss of craft • Lack of market definition • Geographically distributed workflows Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  9. 9. Forecasting the Future • Post as a process vs. a business • the “virtual” post house • Generalists vs. specialists • distinction between off-line and on-line blurring • finishing collapsing into single suite/single artist • Time and Control vs. Cost and Location • maximize editorial and creative flexibility Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  10. 10. Positioning for the Future • Invest in talent and tools • Rent infrastructure • Value agility • Operate with a small footprint Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
  • surrealroad

    Aug. 26, 2021

This is a deck I use to outline how, and why, Media Post Production is being disrupted.

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