Ten Strategies for Political Influence Prof. David Landis
Strategy One:  Electioneering <ul><li>divides winners and losers </li></ul><ul><li>gains a persuadable audience </li></ul>...
Strategy One:  Electioneering <ul><li>assist in candidate recruitment </li></ul><ul><li>survey/select electoral resources ...
Strategy Two:  Coalition Building <ul><li>more public support </li></ul><ul><li>more personal, constituent ties </li></ul>...
Strategy Two:  Coalition Building <ul><li>identify all stakeholders </li></ul><ul><li>reach out to possible partners </li>...
Strategy Three:  Framing <ul><li>names the issue for public </li></ul><ul><li>creates positive impression </li></ul><ul><l...
Strategy Three:  Framing <ul><li>identify popular values </li></ul><ul><li>align issue with values </li></ul><ul><li>stick...
Strategy Four:  Expertise <ul><li>creates credibility </li></ul><ul><li>gives usable rationale </li></ul><ul><li>distingui...
Strategy Four:  Expertise <ul><li>easy to follow, graphic, authoritative </li></ul><ul><li>best:  proves bang for buck </l...
Strategy Five:  Story <ul><li>holds much information </li></ul><ul><li>memorable </li></ul><ul><li>affects emotions </li><...
Strategy Five:  Story <ul><li>plot first, then detail </li></ul><ul><li>demonstrate specific human impact </li></ul><ul><l...
Strategy Six:  Timing <ul><li>affects the outcome </li></ul><ul><li>maximum effect for resources </li></ul>
Strategy Six:  Timing <ul><li>before public position taking </li></ul><ul><li>inoculate against opposing views </li></ul><...
Strategy Seven:  Referent Power <ul><li>attach to positive person </li></ul><ul><li>get the benefit of their glow </li></u...
Strategy Seven:  Referent Power <ul><li>best:  nonpolitical with personal stake </li></ul><ul><li>generate free media </li...
Strategy Eight:  Deference <ul><li>high return for resources </li></ul><ul><li>builds internal credibility </li></ul><ul><...
Strategy Eight:  Deference <ul><li>learn inside/outside deference source </li></ul><ul><li>earliest important targets: lea...
Strategy Nine:  Solution Finding <ul><li>good ideas have power </li></ul><ul><li>good ideas meet multiple interests </li><...
Strategy Nine:  Solution Finding <ul><li>learn interests of stakeholders </li></ul><ul><li>discover priorities </li></ul><...
Strategy Ten:  Authority <ul><li>times change quickly </li></ul><ul><li>aircraft carrier vs. destroyer </li></ul><ul><li>c...
Strategy Ten:  Authority <ul><li>preplan for crunch time </li></ul><ul><li>give representative power to deal </li></ul><ul...
“ Good Luck & Good Grassroots Organizing.” - Dave Landis
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10 Strategies for Political Influence

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10 Strategies for Political Influence

  1. 1. Ten Strategies for Political Influence Prof. David Landis
  2. 2. Strategy One: Electioneering <ul><li>divides winners and losers </li></ul><ul><li>gains a persuadable audience </li></ul><ul><li>gains access under pressure </li></ul>
  3. 3. Strategy One: Electioneering <ul><li>assist in candidate recruitment </li></ul><ul><li>survey/select electoral resources </li></ul><ul><li>make connections personally </li></ul>
  4. 4. Strategy Two: Coalition Building <ul><li>more public support </li></ul><ul><li>more personal, constituent ties </li></ul><ul><li>astroturf vs. grassroots </li></ul>
  5. 5. Strategy Two: Coalition Building <ul><li>identify all stakeholders </li></ul><ul><li>reach out to possible partners </li></ul><ul><li>divide labor to reflect strengths </li></ul><ul><li>brittle, not flexible, under stress </li></ul>
  6. 6. Strategy Three: Framing <ul><li>names the issue for public </li></ul><ul><li>creates positive impression </li></ul><ul><li>puts opponents on defensive </li></ul>
  7. 7. Strategy Three: Framing <ul><li>identify popular values </li></ul><ul><li>align issue with values </li></ul><ul><li>stick to the message </li></ul>
  8. 8. Strategy Four: Expertise <ul><li>creates credibility </li></ul><ul><li>gives usable rationale </li></ul><ul><li>distinguishes from other good ideas </li></ul>
  9. 9. Strategy Four: Expertise <ul><li>easy to follow, graphic, authoritative </li></ul><ul><li>best: proves bang for buck </li></ul>
  10. 10. Strategy Five: Story <ul><li>holds much information </li></ul><ul><li>memorable </li></ul><ul><li>affects emotions </li></ul>
  11. 11. Strategy Five: Story <ul><li>plot first, then detail </li></ul><ul><li>demonstrate specific human impact </li></ul><ul><li>personalize the message </li></ul>
  12. 12. Strategy Six: Timing <ul><li>affects the outcome </li></ul><ul><li>maximum effect for resources </li></ul>
  13. 13. Strategy Six: Timing <ul><li>before public position taking </li></ul><ul><li>inoculate against opposing views </li></ul><ul><li>before elections </li></ul>
  14. 14. Strategy Seven: Referent Power <ul><li>attach to positive person </li></ul><ul><li>get the benefit of their glow </li></ul><ul><li>proven influence method </li></ul>
  15. 15. Strategy Seven: Referent Power <ul><li>best: nonpolitical with personal stake </li></ul><ul><li>generate free media </li></ul><ul><li>don’t pretend to be expert </li></ul>
  16. 16. Strategy Eight: Deference <ul><li>high return for resources </li></ul><ul><li>builds internal credibility </li></ul><ul><li>denies effective opponent </li></ul>
  17. 17. Strategy Eight: Deference <ul><li>learn inside/outside deference source </li></ul><ul><li>earliest important targets: leaders </li></ul><ul><li>pick best floor/public leader available </li></ul>
  18. 18. Strategy Nine: Solution Finding <ul><li>good ideas have power </li></ul><ul><li>good ideas meet multiple interests </li></ul><ul><li>good ideas reflect priorities </li></ul><ul><li>note: sell problems, nominate solutions </li></ul>
  19. 19. Strategy Nine: Solution Finding <ul><li>learn interests of stakeholders </li></ul><ul><li>discover priorities </li></ul><ul><li>offer alternatives that advance multiple interests </li></ul>
  20. 20. Strategy Ten: Authority <ul><li>times change quickly </li></ul><ul><li>aircraft carrier vs. destroyer </li></ul><ul><li>coalitions become brittle </li></ul>
  21. 21. Strategy Ten: Authority <ul><li>preplan for crunch time </li></ul><ul><li>give representative power to deal </li></ul><ul><li>gulp and defend the deal </li></ul>
  22. 22. “ Good Luck & Good Grassroots Organizing.” - Dave Landis

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