Paying attention lenhart


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Paying attention assignment for a Crash Course on Creativity:
Go to at least 6 different stores. They can be at the same shopping center or different locations. Spend at least 15 minutes in each store making OBSERVATIONS. Create a presentation that captures your INSIGHTS and HIDDEN OPPORTUNITIES.

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Paying attention lenhart

  1. 1. Paying Attention By Michele Lenhart Intuition6 stores  6 senses  6 speculations
  2. 2. 1. Stores that put pictures of smiling faces and welcome notes near thefront entrance tend to have employees who seem less happy to be working.
  3. 3. 2. It appears that the bigger thefootprint of the building, the higher the ceilings tend to be.
  4. 4. 3. The larger the store, the moredurable the flooring appears to be. Small mom & pop shop vs. big box store
  5. 5. 4. Decor in stores reflects an image they want to not necessarily the customers shopping there.Auto shop décor very masculine: most Department store with fragile displays: mostcustomers were female. customers were families with young children.
  6. 6. 5. If there is music playing or TV on inthe store, the atmosphere tends to be less relaxing than stores without any media playing.
  7. 7. 6. No matter the store, customers appear to know what to do upon entering. Perhaps they are returning,or perhaps these stores set up in a way that people can intuitively figure out what to do.