Mobile revolution & augmented reality


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Mobile revolution & augmented reality

  1. 1. mobile revolution & mobile 2.0 Shaun Leow & Faris NurHakim
  2. 2. whatmobilerevolution shows how the explosive growth of mobile communication can have a huge impact on people’s lifestyles. It doesn’t just stop on a material level. It can have a huge impact on politics, the economy, businesses and much more.
  3. 3. historymobilephones 1940s HANDIE TALKIES Motorola SCR-300 AKA: Walkie Talkies. 2 way radio receiver
  4. 4. historymobilephones 1980s First Cellular Phones DynaTAC 8000 X Researched by Motorola Weighed about 800g and had to be charged for 10 hours for a call lasting 1 hour. Sold only to businesses.
  5. 5. historymobilephones 1980s Portable Phones Nokia Mobira Talkman Weighed 5kg
  6. 6. historymobilephones 1990s Market Segmentation Nokia decided to segment its markets and reach out to consumers instead, by reducing the costs of phones to get higher volumes. Nokia overtook Motorola and became the largest mobile phone seller. Nokia 1610 Nokia 5110
  7. 7. historymobilephones 21st Century: Beginning of Modern Features Nokia 8310 (2001) Nokia upped the ante by building premium features not found in other phones at that time, such as infra-red, a calendar (that allows you to add events) and an FM radio.
  8. 8. historymobilephones 21st Century: Beginning of Modern Features Ericsson T39 (2001) Ericsson, before joining Sony, were well known for building sturdy phones. This was the first phone that had bluetooth built in.
  9. 9. historymobilephones 21st Century: Beginning of Modern Features Ericsson T68 (2001) The world’s first mobile phone with a colour display didn’t come from Nokia nor Samsung, but Ericsson!
  10. 10. historymobilephones 21st Century: Beginning of Modern Features Nokia 7650 (2002) Nokia decided to build the first Nokia set with a built-in camera in the 7650 model. It also helped that the phone was featured in the movie Minority Report. Competitors soon followed up with built-in cameras.
  11. 11. historymobilephones 21st Century: Beginning of Modern Features Sony Ericsson P800 (2002) Although it wasn’t perfect, the P800 showed us that it was possible for phones to double up as PDAs (Personal Digital Assistants).
  12. 12. historymobilephones 21st Century: Beginning of Modern Features Nokia N-Gage (2003) The N-Gage was Nokia’s answer to Nintendo’s very popular Game Boy Advance. It did prove one thing though, that mobile phone users were active gamers as well.
  13. 13. historymobilephones 21st Century: Beginning of Modern Features Motorola Razor V3 (2004) Motorola came back with a vengeance and set the standard for sleek design in the industry with the Razor V3. Henceforth, mobile phones also became a fashion statement.
  14. 14. historymobilephones 21st Century: Beginning of Modern Features Nokia 6680 (2005) HTC TyTN 100 (2006)
  15. 15. historymobilephones 21st Century: Beginning of Modern Features Apple iPhone (2007) Apple’s cleverly-built Apps library on iTunes also overhauled the way we view phone applications. The success of the iPhone and iTunes relationship showed that an extensive content library and excellent user experience would guarantee huge handsets sales.
  16. 16. powermobilecommunication
  17. 17. Second People Power Revolution
  18. 18. Second People Power Revolution In January 2001, Philippine President Joseph Estrada was driven from office by hundreds of thousands of angry citizens mobilized by millions of text messages and e-petitions. After 11 pro-Estrada senators voted to block evidence of the corruption in an impeachment trial of the President (Estrada was taking money from an illegal numbers racket), citizens began to circulate messages like "The 11 senators are pigs! S&@t, Estrada is acquitted! Let's do People Power! Pls. pass.”Text messaging and cell phones become powerful tools for the people organizing demonstrations in the main thoroughfare of Manila, and one carrier reported that the daily volume of text messages increased from 45 million to 70 million. Estrada called it a “coup de text”.
  19. 19. Second People Power Revolution
  20. 20. location-basedservices
  21. 21. whatlocation-basedservices information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device
  22. 22. examplesMLBS • yelp • foursquare • buUuk • SCVNGR • SG NextBuses
  23. 23. whyMLBS
  24. 24. Source: TechCrunch
  25. 25. augmentedreality
  26. 26. whataugmentedreality? adding information and meaning to a real object or space by taking them as the foundation and incorporating real-time technologies that add contextual data to deepen a person’s understanding of the subject.
  27. 27. whoaugmentedreality? • Medical • Aviation • Museum • . . . consumers?
  28. 28. howaugmentedreality? Sixth Sense Technology on TED talks
  29. 29. whyaugmentedreality? • Everything has a history, and making that content available to individuals when they are at that place provides a richer experience. • Everyone has a social network and the ability to find out more about a person immediately through his social networks provides a better real-world social communication.
  30. 30. thank you
  31. 31. hands-onARsession