MPEX Expo Program


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MPEX Expo Program

  1. 1. Friday, May 4th - Sunday, May 6th, 2012 Ramada Hotel and Conference Center Columbus, Ohio © Steve Filipiak Photography
  2. 2. Welcome to the 2nd Annual Midwest Photography Expo!Photographers of all skill levels will find activities to suit their interests.Visit the tradeshow to see 30+ booths with products, vendor reps and demos.Plus, you’ll find great deals on tons of photography and video equipment! At-tend more than 20 workshops in a huge range of subjects including:basic DSLR, off camera flash, commercial photography, portraiture, weddingphotography, HD video, editing, and more. And for every class you attend,get a ticket for your chance to win over $5000 in giveaways! Brought to You By:Tradeshow and Class HoursSaturday, May 5th 10:00am - 6:00pmSunday, May 6th 10:00am - 6:00pm Cash Register Saturday & Sunday - 2:00pm to 5:00pm Winner receives over $1000 in giveaways You have 3 minutes to use the equipment provided in our photo competition booth to create the best photo possible. You may only use the equipment provided and your camera and lens for your competition photo. Booth 1 Only color and contrast post editing modifications are permitted. Photos will be judged on the basis of composition, exposure, focus and creativity.Submit your photo to by May 14th. Winner will be announced via email on May 18th.
  3. 3. Rick Friedman - Friday, May 4th at 7:00pm Rick Friedman has been a photojournalist for over three decades. Based in Boston, he travels the world for numerous publications, corporations, advertising assign- ments, film and television productions. His published work appears in Time, Newsweek, U.S. News, The New York Times, USA Today, The Guardian, Der Spiegel, Stern, Discover and many other publications. Rick has photographed every presidential candidate from Jimmy Carter to Barack Obama and is currently covering the 2012 presidential campaign. "Rick Friedman on the Campaign Stump" is a Photo District News article discussing Ricks coverage of presidential campaigns. Rick has photographed icons Oprah Winfrey, Anthony Hopkins, Bill Gates, Mark Zuckerberg, Goldie Hawn, Catherine Zeta Jones, Bill and Hillary Clinton, George Bush Sr. and George W. Bush.. Sam Abell - Saturday, May 5th at 6:00pm Sam Abell has been integrating artistic expression into documentary photography for over 30 years. Since 1970, he has worked with the National Geographic magazine and its Book Division and has photographed more than 20 articles on various cultural and wilderness subjects. Abell has also lectured on photography and exhibited his images to audiences throughout the world. The raw material of Abells photography comes from close contact with the world, especially austere, remote regions. To affirm and, in fact, emphasize his commit- ment to what actually exists, he has chosen to work in color and in a strict docu- mentary tradition. He has applied himself, particularly, to the photography of cultural landscape: He explores ways in which places can be purely recorded, with images simultaneously shaped by the photographers imagination. In addition, he has maintained a personal black-and-white photographic diary that documents the life behind the artistic process. In 1990, Abells work was the subject of a one-man exhibition at the International Center of Photography, New York City. A companion book, Stay This Moment, was published at that time. Enter our raffle to win over $5000 in prizes!!(MPEX gift cards, prize packages, printers, camera bags, flashes and more) Receive raffle tickets for each of the following: Register & Attend the Tradeshow = 1 ticket For Each Class You Attend = 2 tickets Every $50 Spent on Products = 1 ticket Attend Keynote Speakers = 4 ticketsReceive your tickets at the registration tables or in your classroom. Place them in the boxes by the giveaway packages that you want the most located in the main hallway.
  4. 4. Saturday Featured WorkshopsGetting the Most Out of Your Canon CameraBeginner Class - Saturday, 12:00pm - 2:00pmTopics in this 2 hour class will cover your camera’s autofocus settings, exposurecontrols, and the creative color controls in your camera. Flash photography &custom settings will also be covered. All paid attendees will receive a $20.00MPEX gift card.Beginner DSLR for Nikon UsersSaturday 3:00pm - 5:00pmThis beginner level class introduces the basics of DSLR photography. The basics ofexposure will be explained, including shutter speed, aperture and ISO settings. Othertopics will include white balance, shooting modes and file type selection. This class isspecifically tailored to Nikon users.Classroom A10:00am Commercial Photography Kevin Ames12:00pm Earn Big Money with High Volume Photography Chris Wunder1:00pm The Business of Wedding Photography Jeremy Kester3:00pm Photographing Women Kevin Ames5:00pm Photography Business Q & A Panel DiscussionClassroom B10:00am Off Camera Flash Basics Kevin Deskins11:00am The Complete Nature Photography Primer Rob Moody12:00pm Lighting for Portraiture John Williamson1:00pm Quick Set Ups for Speed Lighting Kevin Deskins2:00pm Light Modification for Off Camera Flash Ely Brothers3:00pm Intro to Portable Lighting Solutions Brad Matthews4:00pm Marketing 101 for Your Photography Business Chris Wunder5:00pm Demystifying Lens Selection Rob MoodyClassroom C11:00am What Does It Take To Print Great Images Dick Callen12:00pm Lightroom 4 - Develop Module Bootcamp Kevin Ames2:00pm Off Camera Lighting for Portraits & Weddings Moshe Zusman5:00pm The Art of Retouching Women Kevin Ames
  5. 5. Sunday Featured WorkshopsCanon HD Video Sunday, 10:00am - 11:00amNew to HD video? Learn how to set up your Canon camera to shoot HD video, as wellpick up tricks on how to make your video look a little more professional. All paid at-tendees will receive a $20.00 MPEX gift card.Choosing Canon Lenses Sunday, 11:00am - 12:00pmSo many to choose from, learn the differences that will help you decide which lens isright for you. All paid attendees will receive a $20.00 MPEX gift card.Intermediate DSLR for Nikon Users Sunday, 1:00 - 3:00pmThis class covers some more advanced functions of Nikon DSLR cameras. Topics willinclude a brief review of exposure, the basics of reading a histogram, and an explanationof focus options. Exposure bracketing and flash usage will also be discussed. This class isspecifically tailored to Nikon users.Classroom A10:00am Commercial Photography Kevin Ames12:00pm Earn Big Money with High Volume Photography Chris Wunder1:00pm The Business of Wedding Photography Jeremy Kester3:00pm Photographing Women Kevin Ames4:00pm Intro to Child and Family Portraiture Robin Oatts5:00pm Photography Business Q & A Panel DiscussionClassroom B10:00am Off Camera Flash Basics Kevin Deskins11:00am The Complete Nature Photography Primer Rob Moody12:00pm Lighting for Portraiture John Williamson1:00pm Quick Set Ups for Speed Lighting Kevin Deskins3:00pm Intro to Portable Lighting Solutions Brad Matthews4:00pm Marketing 101 for Your Photography Business Chris WunderClassroom C11:00am What Does It Take To Print Great Images Dick Callen12:00pm Lightroom 4 - Develop Module Bootcamp Kevin Ames1:00pm Off Camera Lighting for Portraits & Weddings Moshe Zusman3:00pm Advanced Lighting Techniques Eric Eggly4:00pm Demystifying Lens Selection Rob Moody5:00pm The Art of Retouching Women Kevin Ames
  6. 6. Brad MatthewsBrad Matthews is a photographer, technical rep and account manager with the F.J. WestcottCompany, Toledo, OH. Brad aids in the product development and testing of numerous Westcottproducts, provides support for both beginning and professional photographers, and suppliescontinued education for photographers thru lecture. His North Carolina based photographybusiness remains focused on wedding, portrait, commercial, and childrens portraiture.Intro to Portable Lighting SolutionsThis course will explore various Westcott Lighting tools, including the Jerry Ghionis ICE Light, theentire Westcott Apollo series, the Westcott 7 Parabolic, the Westcott Scrim Jim, the Bruce DornMagic Slipper and many other Westcott and industry lighting modifiers and tools. The perfectcourse for gadget and gear heads wanting to do more with their photography and gear, but justnot sure what they should do next. Learn how these compact tools can be thrown in yourbackpack or photo bag and used to improve your shooting in all styles of photography; fromportraits to extreme sports to wedding photography. This course will cover lighting tools from$50 to $500 and how to make the most of what you have in your bag.John D. WilliamsonAward winning photographer John D. Williamson began shooting professionally in 2000 &founded Optical Exposure, Ltd., in 2004. Since beginning in photography John has won numerousnational awards including a 2010 and 2011 Addy Award. His work has been featured in books,galleries & private collections worldwide. His work has been featured in several books includingDigital Wedding Photography Secrets & Studio and Location Lighting Secrets for DigitalPhotographers.Lighting for PortraitureIn this seminar you will learn the basics of studio lighting and how to leverage your equipment toit’s fullest potential. We will cover everything from different lighting styles (and how and when touse them) to how to set a proper exposure. We will start with simple lighting solutions thenprogress through advanced lighting scenarios. So bring your camera and bring your questions thiswill be one seminar you can’t afford to miss.Eric EgglyInfluenced by the photography of Helmut Newton, Nick Vedros, and Michel Tcherevkoff, Erichas successfully pushed the boundaries in creative storytelling. His subject matter ranges fromsports and fantasy to lifestyle and personalities, and can be seen in ads, brochures, catalogues,billboards, trade shows, and annual reports. The recipient of countless honors, Eric has beenawarded the 2011 Photoshop Guru Award for Best of Show, the Gold ARC International AnnualReport Competition Award, the International Color Award for Architectural Photography, theSilver Davey Award, and numerous Gold and Silver ADDY Awards.Advanced Lighting TechniquesJoin us Sunday, May 6 from 3 PM to 4 PM in Classroom C for Lighting for Portraiture with EricEggly! Eric will be speaking about his formula for getting great images which he refers to as“Taking your M.E.D.S.” The discussion will include lighting techniques that take you from basiclight theory to advanced lighting techniques bringing new dimension to your people photog-raphy. You will learn tips for working with models and make-up artists. The creative process andhow to tap into your creative talents will be discussed. You will also learn about shooting for thecomposite image, the right tools for the job and maximizing your equipment dollars. Eric likes torun a very casual environment where questions are welcome and participation is encouraged.
  7. 7. Rob MoodyThrough a desire to capture majestic landscapes and the adventure of mountaineering, Robbecame interested in photography. As the child of military photographer parents, Rob naturallytook to photography eventually earning a degree from the Art Institute of Colorado. He has workedas a freelance photographer, a retail consultant and now as a National Technical Representative forTamron USA.The Complete Nature Photography PrimerThis class will give you Basic to Intermediate tips for shooting Nature & Wildlife Photography withany kind of camera. You will learn about techniques, camera settings, lenses and filters that willhelp you get Better Nature & Wildlife Images. Gain insight on shooting Grand Landscapes,Waterfalls, Macros and Wildlife Images. Topics will include: Composition, White Balance, Filters,Lens Choice, and more.Demystifying Lens SelectionIn this class you will learn about different lens types and their common application for variousshooting scenarios. Discover lens technologies and features that will help you translate yourcreative energies into stunning images. Whether it is a wedding, your children or that perfectnature landscape, you will leave this session with all the information you need to choose the rightlens for your next photographic adventure.Chris WunderChris Wunder, Cr. Photog. ASP is a well-known Workshop Presenter, Educator. Author andConsultant to the photography Industry. He has over 35 years of experience operating multi-location Studio operations as well as high-volume, location based specialty programs. Youll findChris’ program packed full of practical advice and easy-to-follow instructions to help you getstarted and be successful in the business of Photography.Marketing 101 for Your Photography BusinessGreat photography wont make you successful if you dont have enough customers to sell to.In this fast-paced presentation youll learn the BEST PRACTICES in sales and marketing forphotographers. Develop your brand. Reach more customers. Beat your competition. Closemore sales. Work SMART and EARN MORE. Invest an hour with us and youll go home with lotsof proven ideas, tools and resources to help grow your business.Earn BIG MONEY with High-Volume PhotographyWheres the REAL money in professional photography today? Get the inside scoop on whyHigh-Volume photo businesses are thriving; even in a down market. Well identify some of thebest markets available to supplement your current business including Youth Sports, SchoolPhotography and Yearbooks, Daycare Centers, Dance Schools, Reunions, Proms, ChurchDirectories and more.Dick CallenEpson Evangelist Dick Callen has been with Epson for the past 16 years, including 10 years withthe Epson Evangelist Team. Dick is also a photographer and will be telling you about the latestand greatest in digital printing. He will help you discover how to improve your prints, by manag-ing color space that starts in the camera and ends with a great print.What Does It Take To Print Great ImagesWouldn’t it be nice if someone would just hand you the Magic Wand for perfect prints? Youknow your eye saw the light, gesture and color; you think your camera captured it; but the imageon paper looks mediocre. Dick is also a photographer and will be telling us about the latest andgreatest in digital printing.
  8. 8. Kevin Deskins Kevin, a Columbus native and freelance photographer, specializes portraits, specifically seniors, engagement, and corporate headshots. His lighting techniques and precision with exposure have become his photographic trademark. Kevin is also the Product Manager and Technical Rep for LumoPro, a photographic lighting company dedicated to tailoring the needs of the off camera flash community. He has extensive experience in photographic lighting and technology, frequently giving detailed support to customers and has contributed on the design of lighting products. Kevin specializes in portraiture with training in modification methods and lighting synchronization. Off Camera Flash Basics This class overviews the difference between TTL and Manual, getting started using speedlights off camera in manual, and how easy and quick it is to set up well lit shots with small flash. Students should understand how aperture, shutter speed, and ISO manipulate light in their camera, as this class will extend on this knowledge showing how speedlights will affect these settings in their photography. Quick Set Ups for Speedlighting This is the follow up class that overviews and utilizes what photographers learned in Off Camera Flash Basics. Photographers learn how to successfully incorporate manual speedlights with their photography. An example of 3 sets up are used, briefly outlining main, fill, and background lights. A model is photographed during a live demonstration. The Ely Brothers We are Caleb & Levi Ely (ee-lee). Sons to a preacher, raised by the midwest, and educated through failure (and the internet). We operate Ely Bros. Studios; a photo and video studio based in Columbus Ohio. Light Modification for Off Camera Flash Caleb & Levi Ely will explore the many different types of light modifiers that can be used with Off Camera Flash, including umbrellas, soft boxes and beauty dishes. Caleb & Levi will demonstrate how each modifier functions when used with off camera flash. The differences between modifiers and scenarios in which each might be used will also be covered.Robin OattsRobin graduated with a degree in Graphic Design in 2004 and was fortunate enough to learnphotography from some of the best photographers in town. As owner of Genre Creative, Robinhas made a name for herself with playful portraits, commercial photography, and solid design. Shehas worked with various local and national clients including OhioHealth, WOSU, John Reuben, andrecently released Breakfast with Nick: Columbus, a 130 page book she shot and designed.Intro to Child and Family PortraitureRobin Oatts will briefly cover the selection of lenses, lighting, and modifiers used to help createbeautiful portraits. She will share basic lighting setups that can be used when working with chil-dren or families. Robin will also discuss tips for connecting with your subjects and suggestions forposing to help portrait sessions run smoothly.
  9. 9. Kevin AmesKevin Ames is a commercial photographer, author of books on Photoshop and Lightroom, columnistfor Photoshop User and Light It! magazines, and a highly sought after speaker in the US, Canada,Europe & Asia. His work has appeared in the Wall Street Journal, Time, Rangefinder, ProfessionalPhotographer magazines, at Atlanta’s High Museum of Art, on corporate websites, brochures andcatalogs. Kevin is a Sigma Photo Pro and Dynalite Pro.Photographing WomenCommercial and fashion photographer Kevin Ames shares his lighting, posing and photographictechniques and tools on how he creates compelling images of women for advertising, fine art andpersonal work.Lightroom 4 - Develop Module BootcampCommercial photographer and digital guru Kevin Ames shows how to use the new tools to get themost out of your photographs simply, easily and fast!The Art of Retouching WomenDigital guru and photographer Kevin Ames completes his Photographing Women program by show-ing how he uses Photoshop to smooth skin, remove lines, enhance eyes and how to do digitalmakeup and manicures.Commercial PhotographyA creative vision Photographer Kevin Ames shares recent work in food, fashion, interiors, travel andmore. He shares his tools, techniques & how he keeps his creative edge sharp and how you can too.Moshe ZusmanMoshe Zusman, owner of Moshe Zusman Photography has done hundreds of wedding, event,corporate, portrait and fashion shoots in the Washington, D.C., area and worldwide. He is aninstructor at Boston University’s Center for Digital Imaging Arts in Washington, D.C., an annualMaster Class speaker at WPPI, teaches classes at PNE, and has been featured at several coachingand mentoring workshops and guest speaking engagements on the topic of photography.Off Camera Lighting for Portraits & WeddingsLearn how to light any situation! Move beyond natural light and embrace the beauty of combiningstrobes and ambient to make the perfect engagement or portrait shot! Even the most challengingdarkest locations can become vibrant backdrops with the help of some key techniques andtricks. Come learn the secrets behind creating beautiful, dramatic light in any location. This classwill outline the basics, and demystify the dreaded dark hours, while working with Nikon & Canonflashes and Pocket wizards. Learn how to get the shots you want—every time! Your photos (andclients) will thank you.Jeremy KesterJeremy is a husband, father of three with one on the way. He has been a photographer for about sixyears and has photographed over 200 weddings. His training and background prior to photographywas in sales, and he loves communication and trying new things. Jeremy is an Ohio native who likesexpensive hoodies and cheap shoes.The Business of Wedding PhotographyJeremy Kester, a local wedding photographer, will be sharing his experiences with starting and run-ning a successful wedding photography business. Jeremy will outline a basic pricing structure to aidin growing your business. He will also share tips for marketing and branding that will help you toreach the right clients.
  10. 10. $20.00 Midwest Photo Exchange Gift CardGiven To Those Who Pay For Any Canon Sponsored ClassCheck out activities & classes provided by Getting the Most Out of Your Canon Camera Saturday, May 5th - 12:00pm to 2:00pm Topics in this 2 hour class will cover your camera’s autofocus settings, exposure controls, and the creative color controls in your camera. Flash photography and custom settings will also be discussed. Canon HD Video Sunday, May 6th - 10:00am to 11:00am New to HD video? In this 1 hour class, you will learn how to set up your Canon camera to shoot HD video as well pick up tricks on how to make your video look more professional. Choosing Lenses for Your Canon Camera Sunday, May 6th - 11:00am to 12:00pm With so many great options to choose from, this 1 hour class will help to explain the differences that will help you decide which lens is right for you. Canon representatives demonstrating Canon cameras, printers & more! Brought to You By:
  11. 11. Travel around the Midwest Photography Expo& take a photo of all of the items listed below. When completed bring your camera to the registration table to be entered to win a $250 Midwest Photo Exchange Gift Card Someone using a Rogue Flash Bender Someone in front of a Wescott Backdrop A Video of Someone Stating Their Favorite Thing About Midwest Photo Exchange The Honey Badger Photo of a Canon 5D Mark III Someone checking their phone A Model in the Photo Contest Booth A Pocket Wizard in Action Someone in the Elevator A Tamron Logo on a Shirt An Epson Printer in Action The Product You Want the Most A Workshop Instructor (Hint: Look in their product booth) A Midwest Photo Exchange Employee Brought to You By:
  12. 12. Scan here to go to the Main Event Information Midwest Photography Expo website 2nd AnnualFriday, May 4th - Sunday, May 6th Ramada Hotel & Conference Center - 4900 Sinclair Rd. Columbus, Ohio Rick Friedman Renowned photographer for Time Magazine & Newsweek who has photographed President Obama, former President George Bush, Bill Exciting nationally known Adobe Gates, Mark Zuckerberg, Oprah, keynote speakers Bron Anthony Hopkins and many more. 20+ classes and workshops Datacolor on Saturday and Sunday Friday, May 4th - 7:00pm to 9:00pm Delkin ExpoImaging Cost: Included in Opening Night 30+ booths w/ products, FujiFilm vendor reps and demos InkPress Incredible prizes, contests Interfit/HP Sam Abell and giveaways JVC Sam Abell has been integrating artistic Free DSLR Camera Sensor Lowepro expression into documentary photog- Cleaning (limit 2) LumoPro raphy for over 30 years. He has worked Manfrotto with National Geographic magazine and Doorbuster specials andMidwest Camera Repair has photographed over 20 articles on great deals on cameras, NIK Software various cultural and wilderness subjects. bags, tripods and more Nikon Saturday, May 5th - 6:00pm to 8:00pm Omega Cost: $20.00 (receive free $20 MPEX gift card) Limited availability. First come first serve. Panasonic (excluding Rick Friedman workshop) R. Joseph Group Sigma SKB Cases Sony Tradeshow Sneak Peek • Photo Consultations and Competitions Tamron Giveaways • Drinks & Appetizers • Rick Friedman Presentation THK ThinkTank Pre-order Online - $40.00 At the Door - $50.00 Saturday, May 5 10:00a to 6:00p VanGuard Student Tickets - $25.00 Sunday, May 6 10:00a to 6:00p Wescott