Laura Miller Resume Marketing Manager


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Experience Marketing Professional with over 14 years of experience looking for position in Tampa/St. Petersburg area. Relocating June 2012.

Laura Miller Resume Marketing Manager

  1. 1. Laura Miller 4557 Flower Garden Dr · New Albany, OH 43054 · 614.216.9900 · mktgbling@yahoo.com__________________________________________________________________________________________ MARKETING MANAGER Expertise in Competitively Positioning Brands, Products and ServicesCreative professional with over 14 years experience and a proven track record of successful projects from initial conceptthrough completion. High energy, results-oriented leader recognized for innovative online tactics and strategies forcustomer acquisition and retention. Talent for building cohesive teams with strong problem solving skills, able tomanage time-sensitive projects with multi-million dollar budgets. Proven success and awarded for developing,implementing and managing social/new media campaigns resulting in increased customer engagement and acquisition.__________________________________________________________________________________________Areas of Expertise Strategic Brand Planning  New Market & Customer Development  Project Management Loyalty & Customer Acquisition  Customer Relationship Management  Event Planning Client / Public Relations  Comprehensive Advertising Campaigns  Graphic & Web Design Social Media Marketing  New Media Marketing and Promotions  Evaluate & Project Market Trends__________________________________________________________________________________________Professional Experience Created, developed and established community based program involving media, marketing, internet and high level events Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships Established brand identity for the websites, marketing materials, promotional materials and social media sites Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention Directed and developed yearly and seasonal marketing plans and strategies for national/international companies Developed and activated successful social/new media campaigns for 7+ companies with Facebook, Twitter, LinkedIn and blogs Created strategic online new media campaigns for national/international companies increasing engagement by 190%+ Reported, tracked and analyzed campaigns proving success in strategies and return on investment Developed strategic marketing campaigns to build website traffic of new local niche website from 528 to 128,000+ per month Established partnerships and relationships with national corporations and organizations (Marathon, MI Homes, COSI, etc) Development of strategic partnerships and extensive fundraising campaigns for non-profit organizations and programs Created dynamic referral & affiliate programs establishing increased qualified leads and sales Successfully built large effective themed events with record breaking traffic and reach for corporate partners and sponsors Designed and developed successful marketing and branding campaigns for over 30 companies, campaigns and products Conceptualized, designed and implemented programs ranging from brand salience to direct-response programs. Directed team of eight in branding, web/graphic design, user experience and navigation for dynamic national website Produced and created marketing products for national marketing campaigns (i.e. catalogs, direct-mail, advertisements, etc.) Effectively purchased print, radio, television and outdoor media buys at 28% larger inventory with a 30% reduction in cost Single-handedly created advertising scripts and commercials for eight markets nationwideWork HistoryFOLLOW ME! HEALTHY PARENTS, HEALTHY KIDS, FOUNDER - Columbus, OH (2009 - Present)KIDSLINKED LLC, CHIEF MARKETING OFFICER & CO-FOUNDER, Columbus, OH (2007 – 2010)INERTIA MAREKTING GROUP LLC., PRESIDENT, Columbus, OH (2003 – Present)DUNKIN‘S DIAMONDS INC., DIRECTOR OF MARKETING AND ADVERTISING, Heath, OH (2005 - 2007)NORTH CENTRAL INSULATION., DIRECTOR OF MARKETING AND ADVERTISING, Heath, OH (2002 – 2005)EducationOHIO DOMINICAN UNIVERSITY, MARKETING/BUSINESS ADMINSTRATION Columbus, OHAwards & AccomplishmentsSEMI-FINALIST for OUTSTANDING WOMAN IN TECHNOLOGY 2009 (for social/new media marketing & customer relationship management)WINNER for OUSTANDING SERVICE for TECHCOLUMBUS INNOVATION AWARDS 2008