1. Product Lines
•Footwear
•Apparel
•Equipment

2. Footwear
Running
• A3
•adiStar
• adiZero ** •Boston Classic
• CLIMACOOL •RESPONSE
• Supernova •Thrasher
Soccer/Football
•adiPower ** •PREDATOR **
•F50 ** •Top Sala **
•Samba **

3. Footwear
Basketball
• adiZero
•Crazy
• Dunkfest •Pro Model **
• Superstar **

4. • Launched first collection with adidas in 2004
called Adidas by Stella McCartney
• Targeted at women who “take their sport and
style seriously”.

6. • Launched in 1972.
• Goal was to be a lifestyle brand of casualty.
• Retro, old-school feel of the 1940s to 1980s