Person to Person Online Fundraising

579 views

Published on

Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
579
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Person to Person Online Fundraising

  1. 1. How individual supporters use online fundraising pages to make a difference<br />Presented by Mark Sutton<br />President, Artez Interactive US<br />
  2. 2. Individual Fundraisingwith Social Media<br />What is social media and why is it so hot these days?<br />What this means for you as a non-profit<br />How to put this to work for your organization today<br />
  3. 3.
  4. 4. Grass Roots Fundraising<br />Many small online donations<br />More donors than ever before<br />Self organized<br />Ability to act upon passions<br />Enabled not directed<br />Peoplegive to People<br />
  5. 5. Social Media<br />3 Aspects of Social Media<br />Share<br />Network<br />Publish<br />
  6. 6. Social Media Publishing Tools<br />WIKIPEDIA <br />
  7. 7. Web 2.0 & Social Mediayou’re not the center of the world<br />1.0<br />2.0<br />
  8. 8. User ratings<br />
  9. 9. Different Perspectives and Opinions<br />
  10. 10. Blogs – The post is just the beginning<br />
  11. 11. Breaking News Discussed not ‘Consumed’<br />
  12. 12. User Behavior<br />
  13. 13. User Recommendations<br />
  14. 14. What all this means for youas a fundraiser<br />
  15. 15. ...the more they are the same<br />People don’t have time<br />People do better in groups<br />People give to people...particularly online<br />Good stories make people act!<br />It’s all about “the ask”<br />
  16. 16. Catalysts & Connectors<br />Catalysts<br />Events<br />Weddings<br />Memoriam<br />Natural Disasters<br />Illness<br />National/Global News<br />Awareness Months<br />“non-events”<br />Connectors<br />Runners<br />Bloggers<br />Social Networkers<br />Mavens & Moguls<br />Personalized<br />Personal pictures & videos<br />Personal connections & communities<br />Personal stories<br />Personal reasons<br />Personal passions<br />
  17. 17. Your organization…<br />
  18. 18. … with some key supporters<br />
  19. 19. …each one recruiting donors…<br />
  20. 20. A Local Event<br />
  21. 21. Fundraiser Distribution<br />
  22. 22. Donors Nationwide<br />
  23. 23. Even Chickens can Fundraise Online<br />It’s easier to connect to more peopleonline and easier to ask online<br />Average number of online friends people are connected to = 164<br />How long does it take tomake 164 phone calls?<br />
  24. 24. Harp’s Fundraising~8,000 + Raised - Over 120 donations - How’d he do it?<br />Very simply, <br />Harp made the asks<br /><ul><li>He deliberately compiled an email list…
  25. 25. Asked everyone…
  26. 26. Asked them again…
  27. 27. It worked, no huge gifts, pure diligence, passion and commitment</li></ul>~30% of emails sent are answered with a donation<br />
  28. 28. Not all digital fundraisers are equal<br />80% of funds will be found by 20% of the people<br />Identify them early<br />Treat them differently<br />
  29. 29. Find your ‘sneezers’<br />Epidemics teach us that disease is spread unevenly<br />Some individuals are particularly contagious, named ‘sneezers’<br />What if instead of a ‘sneeze’ the action is an ‘ask’<br />
  30. 30. Case Study: Sneezer Metrics<br />
  31. 31. Sneezers surprise you<br />£1 million<br />Swam the English channel<br />
  32. 32.
  33. 33. Board Member Fundraising<br />
  34. 34. Your Community’s Sensibilities<br />
  35. 35. Appealing to communities<br />Acquaintances<br />people from the past or far away<br />Family and <br />close friends<br />Other friends/<br />Co-workers<br />Broader Community<br />
  36. 36. Appealing to broader communities<br /><ul><li>Social networks
  37. 37. Blogs
  38. 38. Mass media</li></ul>Broader Community<br />Some supporters will have access to powerful communities<br />
  39. 39. Blogger – Case Study<br />Blog Based Fundraiser<br /><ul><li>Over $85,000 in 3 weeks
  40. 40. Online community
  41. 41. >1,700 donors
  42. 42. >700 blogs linked to Pim's fundraising page</li></ul>My personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign.  We call it &apos;Menu for Hope&apos;.  Last year, we raised $60,925.12 for the UN World Food Programme.This year Menu for Hope 4 again raises funds to support the WFP.  Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….<br />
  43. 43. Awareness Month Example<br />
  44. 44. People & Projects<br />
  45. 45. Pages for “people” in your community<br />
  46. 46. Non-Profits of any size<br />Annual Budget of &lt;$50k<br />Raised &gt;$11k online<br />
  47. 47. What all this means for youas a fundraiser<br />
  48. 48. How to put this to work for you today<br />Embrace grass roots fundraising<br />What does it mean to your organization?<br />Get out of the way…<br />Invite people to support you<br />Web site, news letters, programs<br />Identify the social fundraisers<br />Who has a blog, FB page, runners<br />Share examples with your supporters<br />
  49. 49. Test, measure and adjust.<br />Test, measure and adjust.<br />Test, measure and adjust.<br />Figure out the formula for your organization<br />
  50. 50. Tip:<br />Set Realistic Targets<br />
  51. 51. It is NOT about the TECHNOLOGY.<br />
  52. 52. It is about<br />TECHNOLOGY<br />letting your supporters tell your <br />STORIES.<br />
  53. 53. Thank you!<br />Mark Sutton<br />President, Artez US<br />msutton@artez.com<br />Twitter: @marksutton<br />www.artez.com<br />www.artez.com<br />

×