Ez Sn Kenniscommunity

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Presentation for Senternovem and EZ in relation to the knowledge community for Service Innovation.

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  • Stel vraag aan de zaal: wie kan het eerste epidemieën herkennen?
    Google: op basis van keywords en locatie IP-adres

  • Koppelen van bestaande transactieoele syustremen en fucntionalitiet (e.g. security)
    Voordeel: nieuwe wereld met gebruikmaking van het oude



  • Software inteface, met erachter een mens
    Maar dat weet jen iet zker, het kan ook een computer zijn!


  • U krijgt nieuwe concurrenten
  • Google heeft een enorm inziht in de tijdgeest – wat is nu belangrijk
    Lehman Brothers, Fortis, ING : reken maar dat dit duidelijk was voor Google
    PayPall: dienst waar je je credicard neerlegt (website die je wilt betalen)
    Android (besturingssysteem van Google phone)
    Africa: telefoontikken zijn een betalingsmiddel (prepaid minuten als betalingsinstrument) Volledig buiten de banken om



  • Op de drempel

  • Op de dremple

    Antwoord Google Phone!

  • Op de dremple

    Antwoord Google Phone!




  • Eat or be eaten!
  • Really Simple Syndication


  • Zwitserse uurwerken
















  • Moeten we hier onszelf verkoen
    Wie is IIP SaS, waarom gaat het



  • Ez Sn Kenniscommunity

    1. 1. Services, Technology and other Strategic Issues e future isn’t what it used to be
    2. 2. Agenda Examples • Services and ICT • SaaS • IIP-SaaS • Discussion •
    3. 3. Setting the scene EXAMPLES
    4. 4. iDeal
    5. 5. iDeal • Easy, Safe, real-time and Secure payment – Within a commercial transaction: payment as a service • Hybrid Mixture of flexible front-end and mature back-end • Clearly positioned in the market • Easy access for small web shops
    6. 6. Carglass
    7. 7. Carglass • Strong integration with Insurance company (insurance company only has to pay..) • Premium price, more eficient process • Issues: – Dependency (channel to customer) – Cost accounting (compound services)
    8. 8. Amazon Mechanical Turk
    9. 9. Amazon Mechanical Turk • Used as a software service • People all over the world • Tasks that are hard for computers (but easy for humans) • Examples: List a shorter word in a word ($ 0.05) – Label images of animals ($ 0.05) – Label images of structures ($ 0.05) – Find contact e-mail on websites ($ 0.03) – Write a 2-3 paragraph blog entry ($0.50) –
    10. 10. Examples of “HITS”
    11. 11. Google Bank
    12. 12. Google Bank opportunities Peer to Peer and Microloans (addLoans..) • Risk Management (Google knows it all) • Wisdom of Crowds (Communities) • Micropayments (Google Phone!) •
    13. 13. Common denominator • New business models (“addtention economy”) • Combination of old and new • Combination of Service and Software • Strong focus on networks and integration
    14. 14. SERVICES AND ICT
    15. 15. Services • Services have a history of low productivity growth – And more than 70% of the economy are services • Traditionally focussed on face to face, customer specific • Necessity of unity in Time, Place and Action is decreasing through technology – Internet, sensornetworks, smart phones, … • ICT now allows services re-engineering
    16. 16. Services and ICT • New added value based on new combinations – E.g. Misdaadkaart.nl • New design of distribution channels – E.g. Amazon associates • Mass customization • New entrants like Google and Amazon
    17. 17. Misdaadkaart.nl
    18. 18. Services and ICT • New added value based on new combinations – E.g. Misdaadkaart.nl • New design of distribution channels • Mass customization • New entrants like Google and Amazon – Example: customized car insurance – Based on accelleration behaviour – How to know …..??
    19. 19. The Long Tail
    20. 20. Services and ICT • New added value based on new combinations – E.g. Misdaadkaart.nl • New design of distribution channels • Mass customization • New entrants like Google and Amazon – Example: customized car insurance – Based on accelleration behaviour – How to know …..??
    21. 21. SOFTWARE AS A SERVICE (SAAS)
    22. 22. Definition SaaS A Service delivery model where remote componentized services are accessible through a software interface and can be combined to create new business services delivered via flexible networks Web 2.0 Cloud Computing Mashup Utility computing
    23. 23. Business Technology are Migration w oft S Operation s ce rvi e S
    24. 24. Importance SaaS • Strong influence on Service Economy • We are very much a Service Economy • SaaS is a strong export mechanism • SaaS enhances the service economy and creates new opportunities for service providers and business innovation
    25. 25. • We are at the beginning – Logistics management started with researching lorry trucks in a storeroom before it became a strong business driven field – Service Engineering only starts with RSS and Mashups but will grow into an important business field enabled by Service Software
    26. 26. Forecasting (technology) ear al i ent : lin n g o in exp ast : c ent e for m e n c ma van Hu ad y g olo chn Te
    27. 27. Macromyopia We overestimate the short term results of technology and underestimate the long term results Jaron Lanier
    28. 28. Extinction 1785R.B.Longridge and CompanyBedlingtonFirst loco built 1837. Closed 1855 1790William and Alfred Kitching, DarlingtonFirst loco 1832. BoughtbyStockton and Darlington Railway in 1862. Closed 1886. 1790Benjamin Outram and Company, Butterley, DerbyshireCivil engineering firm, but had a strong interest in railways. BecameButterley Company in 1805 1795Fenton, Murray and Wood, The RoundFoundryLeeds, First loco 1812. BecameFenton, Murray and Jackson in 1826. 1805Butterley Company, Butterley, DerbyshireBuilt locos foritsownuse plus twofor the MidlandCounties Railway. Closed in 1965, though the Butterley Engineering Company remaineduntil c1983 1810HaighFoundry, WiganFirst loco 1835. Closed 1856. 1810J and C Carmichael, Ward FoundryDundeeTwo locos only in 1833. Became James Carmichael in 1853. Limitedliability in 1894. Closed 1929. 1816William FairbairnSonsManchesterFirst loco 1839. Loco business boughtby Sharp Stewart in 1863. 1817R and W HawthornLtd, NewcastleBecameHawthorn Leslie in 1884. 1819Foster, Rastrick and Company,Stourbridge, Fourlocomomotives in 1829, includingfirst in USA. Closed 1831. 1823Robert Stephenson and CompanyNewcastleBecameR.StephensonHawthorn in 1937. 1823Edward Bury and Company, LiverpoolBecameBury, Curtis and Kennedy in 1842 1824G and J Rennie, BlackfriarsseeGeorge and John Rennie 1826Fenton, Murray and Jackson, The RoundFoundryLeedsClosed 1843. Fentontook over Shepherd and Todd's Railway Foundry in 1846. 1826Mather, Dixon and Company,LiverpoolMoved to Bootle in 1839. Closed 1843. 1828Sharp, Roberts and Company,ManchesterFirst loco 1833. Became Sharp Bros. in 1843. 1830Rothwell, Hick and Rothwell,BoltonBecameRothwell and Company1832 1830Charles Tayleur and Company, (VulcanFoundry) WarringtonBecameVulcanFoundry in 1847 1830Tulk and Ley,Whitehaven. Taken over byFletcherJennings Ltd. in 1857 1832Rothwell and Company,BoltonClosedapprox 1864 1833Benjamin Hick and Sons,BoltonLast locos 1850. BecameHick, Hargreaves and Company, acquiringlimitedliability in 1889. 1834George Forrester and Company,Liverpool, Closed 1890. Last locomotive circa 1847. 1834Day, Summers and Company,Southampton, First loco 1837, becameSummers, Day and Baldock in 1847. 1835James Kitson,AiredaleFoundry, Leeds, BecameTodd, KitsonLaird in 1838 1835John Coulthard And Son,Gateshead, Became R. Coulthard and Company in 1853 1836Nasmyth, Gaskell and Company,PatricroftBecame James Nasmyth in 1850 1837Jones, Turner and Evans,Newton-le-Willowsbecame Jones Potts in 1844 1837Henry Stothert and Company,Bristol, BecameStothert, Slaughter and Company in 1841. 1837Kerr, Mitchell and Neilson,GlasgowBecameKerr, Neilson and Company in 1840 1838Shepherd and Todd, the Railway Foundry. Leeds, BecameFenton, Craven and Company in 1846 1838Todd, KitsonLaird,LeedsAlsoknown as Kitson and Laird, alsoLaird and Kitson. BecameKitson, Thompson and Hewitson in 1842 c1839ThompsonCole,LittleBoltonBuilt five locos includingtwofor the Birmingham and Derby Junction Railway c1839Stark and Fulton,GlasgowBuilt locos between 1839 and 1849 c1840Isaac Dodds and Son, Rotherham, First locomotive 1849 thoughpossiblepreviousworkfor the Sheffield and Rotherham Railway. Closed 1868 1840AndrewBarclay, Sons and CompanyKilmarnockFirst steam loco 1859. Began building diesels in 1935. MergedwithHunslet Group 1972. Still in business as Hunslet-Barclay) 1840Kerr, Neilson and Company,Glasgow, First locos 1843. BecameNeilson and Mitchell in 1845 1841Stothert, Slaughter and Company,Bristol, BecameSlaughter, Gruning and Company in 1856 1842Bury, Curtis, and Kennedy,LiverpoolWound up 1851 1842Kitson, Thompson and Hewitson,LeedsLater Kitson and Hewitson, thenKitson and Company in 1863 1843W.B.Adams,Fairfield Works, Bow, Steampoweredcarriage 1847. Locos from 1849. Adams radialaxle box. Closed circa 1872. 1843Sharp Brothers,ManchesterBecame Sharp Stewart Co. in 1852 1843Gilkes Wilson and CompanyMiddlesbroughFirst locomotives built 1847. BecameHopkinsGilkes and Company in 1865 1844Charles Todd,LeedsClosed 1858. Taken over byCarrett, Marshall and Company 1844Jones and Potts,Newton-le-WillowsClosed 1852. Jones thenopened a company in Liverpool. 1845Neilson and Mitchell,Glasgow, BecameNeilson and Company in 1855 1846Hawthorns and Company,LeithSet up by R and W Hawthorn Ltd. to provide engines for Scotland. Closed circa 1872 1846Fenton, Craven and Company.LeedsBecameE.B.Wilson in 1846 1846E.B.Wilson and Company,LeedsBuilt Jenny LindClosed 1858 1847W.G.Armstrong and Company,NewcastleonTyneBecameArmstrongWhitworth in 1897. 1847VulcanFoundry,Warrington, Limitedliability in 1864. In 1955 became part of English Electric. Last locomotive 1970. Works closed 2002 1847Summers, Day and Baldock,SouthamptonNo locomotives built after 1839. Later becameDay, Summers and Company 1850John Fowler Co., LeedsFirst locos 1866. Limitedliability in 1886. Locomotiveacttiviesended 1968 1850James Nasmyth,PatricroftBecamePatricroftIronworks in 1857 1852John Jones and Son,LiverpoolClosed 1863 1853Sharp Stewart and Company,Manchester, later Glasgow, Limitedliability in 1864. Took over ClydeLocomotive Company in 1888. MergedintoNorth British Locomotive Company in 1903 1853R.Coulthard and CompanyGatesheadClosed 1865. Passed to Black, Hawthorn Co 1854Beyer-Peacock and Company,Gorton, Manchester, Limitedliability 1902. FamousforGarratt locos. Reorganisedfordiesel-hydraulic in 1961. Closed 1966 1854Brassey and Company, Canada Works BirkenheadSubsidiary of Brassey,Jackson, Bettsabnd Company. Last loco circa 1875 1855Neilson and Company,Glasgow, BecameNeilson, Reid and Company in 1898 1856Slaughter, Gruning and Company,BristolBecameAvonside Engine Company in 1866 1857PatricroftIronworks,PatricroftBecameNasmyth Wilson and Company in 1867 1857Ruston, Proctor and CompanyLincolnLocomotives built from 1866. Became Ruston Hornsby in 1918. 1857FletcherJenningsLtd,Whitehaven. BecameLowca Engineering Co. Ltd. in 1884 1858Manning WardleLeeds, Closed 1927 1860Hudswell and Clarke,Leeds, BecameHudswell, Clarke and Rogers in 1870 1863Dübs and Company,GlasgowJoinedNorth British Locomotive Company in 1903 1863Kitson Co.,LeedsClosed 1938 1864Hunslet Engine Company,Leeds, Limitedliability in 1902. Movedinto diesels around 1930. Stilloccasionally built steam engines. Closed 1995, but the Barclayworksremains as Hunslet-Barclay 1864Fox Walker,Bristol, BecamePeckett and Sons in 1880 1865Yorkshire Engine Company,SheffieldAcquired in 1948 by United Steel. Diesl units producedfrom 1949. Taken over byRolls-Royce in 1965 and workedtransferred to Sentinel of Shrewsbury. 1865Henry Hughes and Company,Loughborough, BecameFalcon Railway Plant Works in 1883 1865Black, Hawthorn Co,Gateshead, BecameChapman and Furneaux in 1896 1866Avonside Engine Company,BristolClosed 1934 1865HopkinsGilkes and CompanyMiddlesbroughBecameTees-sideIron and Engine Works Company Limited in 1875 1867Nasmyth Wilson and Company,PatricroftLimitedliability in 1882. BecamePatricroft Royal OrdnanceFactory in 1939 1870Hudswell, Clarke and Rogers,Leeds, BecameHudswellClarke and Company in 1881 1872Barclays and Company,Kilmarnock, MergedwithAndrewBarclay and Company in 1888 1874Sir Arthur P. Heywood,DuffieldPioneered 15 inch gauge, seeDuffield Bank Railway 1875W.G.Bagnall,Stafford, Limitedliability in 1887. In 1951 taken over byBrush as Brush-BagnallTraction Ltd. 1875Tees-sideIron and Engine Works Company LimitedMiddlesbroughClosed 1880 1877Hartley, Arnoux and Fanning,Stoke, Taken over byKerr-Stuart in 1893 1880Peckett and Sons, Atlas Works, Bristol, Last steam loco 1958. Taken over by Reed Crane and Hoist Co untilthisalsoclosed, but name carriedonbyPeckett and Sons of Ongar 1881James Kerr and Company,GlasgowSub contracted loco building, thenbecameKerrStuart and Company at Stoke in 1893 1881HudswellClarke and Company, The Railway Foundry, LeedsLimitedliability in 1899. Began building diesels approx 1920. Taken over byHunslet Engineering 1883Falcon Railway Plant Works,Loughborough, BecameBrushElectrical Engineering Company in 1889 1883Dick, Kerr Co.,Kilmarnock, Locomotiveproductionmoved to Preston in 1919. 1884ClydeLocomotive Company Ltd., Atlas Works, SpringburnBoughtby Sharp Stewart in 1888 1884Hawthorn Leslie and Company Ltd.,,NewcastleuponTyne, Was RW Hawthorne. BecameR.StephensonHawthorn in 1937 1884Lowca Engineering Co. Ltd.,Whitehaven. Became New Lowca Engineering Co. Ltd. in 1905 1886ClydeLocomotive Company,Glasgow18861886-1888 taken over by Sharp, Stewart 1889BrushElectrical Engineering Company,Loughborough, Last steam 1914. Still in business producingdiesel-electric locos. 1893KerrStuart and Company Ltd.,Stoke, Closed 1930 1896Chapman and FurneauxGatesheadTook over Black Hawthorne Co. Closed 1902 1897ArmstrongWhitworth,NewcastleLast locos approx 1937. 1898NeilsonReid and Company,GlasgowAmalgamatedinto the North British Locomotive Company in 1903 1903North British Locomotive Company,Glasgow, Closed 1962 1905New Lowca Engineering Co. Ltd.,Whitehaven. Closed 1912 1911E.E.Baguley Ltd.Burton uponTrentNowBaguley-Drewry Ltd. 1918English Electric,Taken over by GEC in 1960 1918Ruston and HornsbyLincolnLast locomotives c1967. Nowspecialises in gas turbines. 1937Robert Stephenson and Hawthorns, LtdDarlington and NewcastleonTyne, BecameEnglish Electric in 1962
    29. 29. SECTORS AND SAAS
    30. 30. Google Health 32
    31. 31. 33
    32. 32. 34
    33. 33. 35
    34. 34. 36
    35. 35. 37
    36. 36. 38
    37. 37. 39
    38. 38. Characteristics • Highly digitized • Highly disruptive • Anytime, anyplace, anywhere • Dierent business models • Dierent channels • Dierent players...
    39. 39. Challenges • Using SaaS to deliver extra services (or be used?) – Channel ownership • Transparancy of services – Enforces price competition • New business models, partnerships, …
    40. 40. Conclusions • Financial world cannot ignore these developments New competition – New channels – New business models – New services – New rules (credit crisis !) – • For The Netherlands we need: Awareness – Knowledge – Education – Drive to take the lead –
    41. 41. IIP-SAAS
    42. 42. IIP-SaaS • Organize the community with a focus on cooperation across borders (business, disciplines) • Create an SRA with the community and for the community of business, science and government • Create projects around SaaS by working with the community and lobbying for finance
    43. 43. Research Focus • Service Innovation – view from the business side • Service software – view from the technology side • Service Transition – view from migration • Service Maintenance – view from operations Finance, Health, Government services
    44. 44. Focus • 8 year view towards the future (2008 – 2016) • Important area’s to create changes – Knowledge creation (Business/Academia collaboration) – Innovation support (with technological institutions) – Curricula (Service Architect) – Community of professionals • Four focus area’s Service Engineering – Service Software – Service Transition – Service Operations –
    45. 45. Testbeds • Creation of a Testbed infrastructure in the Netherlands • More agile Development of services • Build, Test and Operate networked services • Speed up of service/software development • Export, Eficiency, Quality of life • Cooperation between Government, Companies and Science 47
    46. 46. you hank T ww w. IIP Sa aS .nl Martijn.Kriens@iCrowds.net

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