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The M HKA PP pervasive serious game was developed as part of the Apollon CIP EC-funded project. It is the result of cooperation between IBBT ilab.o (Belgium), Virdual (France) and M HKA (Belgium). The aim was to test the idea of cross-border living labs by developing a game that would allow museum visitors to create their own virtual collection, based on the collection they were visiting in the M HKA Antwerp museum of modern art. This presentation will discuss the idea behind the M HKA PP application and its relation to Living labs.