20090512 Ictdelta V1 R0

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20090512 Ictdelta V1 R0

  1. 1. The Netherlands: connecting global ambitions Orange Living Labs 12 Mei 2009 bezoekadres : Bezuidenhoutseweg 105 2594 EC Den Haag tel : 070 - 427 86 77 email : info@innovatieplatform.nl Internet : www.innovatieplatform.nl www.nederland-innoveert.nl maandag 18 mei 2009
  2. 2. • Martijn Kriens • Projectleider Living Labs Innovatieplatform • Projectmanager Amsterdam Living Labs • Programmamanager IIP-SaaS • begeleidingscommissie Rathenau (Privacy) • iCrowds • ReMarketable maandag 18 mei 2009
  3. 3. The basic output that has become dominant in the most advanced economies is human meaning and communication Yochai Benkler “The Wealth of networks” maandag 18 mei 2009
  4. 4. Physical Product: a car maandag 18 mei 2009
  5. 5. User function: Safety maandag 18 mei 2009
  6. 6. C,MM,N: the open source car maandag 18 mei 2009
  7. 7. C H A N G E maandag 18 mei 2009
  8. 8. C H A N G E Human Physical Meaning Function product & Communication maandag 18 mei 2009
  9. 9. maandag 18 mei 2009
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  13. 13. Shift towards the end-user Traditional Living Labs Advanced Supplier Advanced N=0 Development Development Design Design Supplier Build N=3 Build (Prototypes) Supplier (Prototypes) and Run Run (test) Customer (test) N=1000 Analysis and Customer Feedback Feedback Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke maandag 18 mei 2009
  14. 14. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market 1 Attract 50 significant international Knowledge investment agenda: 6 businesses to the Netherlands in the strategic agenda to realize long term coming ~3 years ambitions with regard to education, innovation and entrepreneurship 2 Paint the World Orange: improve the 7 International schools: increase the global branding of the Netherlands as International schools: increase the attractiveness of the international 'the place to be' for companies and top attractiveness of the international schooling schooling system in the Netherlands talent system in the Netherlands 3 ‘Sleutelgebieden’: assess and 8 Accelerating growth of >100 SMEs strengthen the performance of from € 2-5 million to an annual turnover 'Sleutelgebieden' of >€ 20 million 4 1000 PhD's: attract international 9 ‘Slimmer werken’: increase academic top talent to the Netherlands productivity of 10.000 SME's 5 Innovation labs: create facilities for 10 Accelerate realization of ambitious open and user-driven innovation and projects in public sector: e.g., energy facilities to test market response concepts at sea, renovation of Afsluitdijk Source: Nederland in de Wereld, innovatieplatform maandag 18 mei 2009
  15. 15. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market 1 Attract 50 significant international Knowledge investment agenda: 6 businesses to the Netherlands in the strategic agenda to realize long term coming ~3 years ambitions with regard to education, innovation and entrepreneurship 2 Paint the World Orange: improve the 7 International schools: increase the global branding of the Netherlands as International schools: increase the attractiveness of the international 'the place to be' for companies and top attractiveness of the international schooling schooling system in the Netherlands talent system in the Netherlands 3 ‘Sleutelgebieden’: assess and 8 Accelerating growth of >100 SMEs strengthen the performance of from € 2-5 million to an annual turnover 'Sleutelgebieden' of >€ 20 million 5 Innovation labs: create 1000 PhD's: attract international academic top talent to the Netherlands ‘Slimmer werken’: increase productivity of 10.000 SME's facilities for open and user- driven innovation and facilities Accelerate realization of ambitious to test market responsein public sector: e.g., energy projects concepts at sea, renovation of Afsluitdijk Source: Nederland in de Wereld, innovatieplatform maandag 18 mei 2009
  16. 16. The Dutch maandag 18 mei 2009
  17. 17. The Dutch maandag 18 mei 2009
  18. 18. The Dutch maandag 18 mei 2009
  19. 19. The Dutch maandag 18 mei 2009
  20. 20. The Dutch maandag 18 mei 2009
  21. 21. RealityBETA maandag 18 mei 2009
  22. 22. maandag 18 mei 2009
  23. 23. • A group of organisations that are dependent on each other in a (complex) netwerk • Each member should deliver value to the netwerk (meaning some other member should value it) • Each member should derive more value out of it than it puts into it • The whole is more than the sum of the individual members maandag 18 mei 2009
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  26. 26. Ecosystem Methods and tools maandag 18 mei 2009
  27. 27. Example: Smart city • Base level use • Peak use: when and what • Collective feedback and collective intelligence • Glanceable displays maandag 18 mei 2009
  28. 28. Several Living Lab initiatives • Amsterdam Living Lab (Energy, Health, Mobility) • EXSER Almere (services) • Rotterdam Climate Campus (energy) • OCBI / Oost NV (Health) • Living Lab Leiden / CETIM (Mobile, Health) • LL Old Ambt, TU Delft, ... maandag 18 mei 2009
  29. 29. Dutch Orange Living Labs the road ahead 1.Joint discussion (now) Efficiency 2.Exchange of methods and tools - internal 3.Collaboration in projects 4.Setup of joint projects 5.Structural cooperation • marketing abroad (acquiring R&D) Development • specialisation in projects and approach - external • creation of ecosystems around focus areas maandag 18 mei 2009
  30. 30. Common focus • eHealth (Wellbeing) • Energy and Durability • Mobility and workplace • Tourism • ... Societal Economic impact opportunity maandag 18 mei 2009
  31. 31. maandag 18 mei 2009
  32. 32. HA P P IN E SS is a JO U R N E Y not a DE ST I N ATI O N maandag 18 mei 2009
  33. 33. Thank you! Martijn.Kriens@iCrowds.net maandag 18 mei 2009

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