20090325 I C I S

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Presentation for the ICIS community about Living Labs

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20090325 I C I S

  1. 1. woensdag 1 april 2009
  2. 2. woensdag 1 april 2009
  3. 3. The Netherlands: connecting global ambitions Orange Living Labs 25 Maart 2009 Martijn Kriens Bezuidenhoutseweg 105 bezoekadres : 2594 EC Den Haag 070 - 427 86 77 tel : info@innovatieplatform.nl email : www.innovatieplatform.nl Internet : www.nederland-innoveert.nl woensdag 1 april 2009
  4. 4. The basic output that has become dominant in the most advanced economies is human meaning and communication Yochai Benkler “The Wealth of networks” woensdag 1 april 2009
  5. 5. Physical Product: a car woensdag 1 april 2009
  6. 6. User function: Safety woensdag 1 april 2009
  7. 7. C,MM,N: the open source car woensdag 1 april 2009
  8. 8. C H A N G E woensdag 1 april 2009
  9. 9. C H A N G E Human Meaning Physical Function & product Communication woensdag 1 april 2009
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  16. 16. Shift towards the end-user Traditional Living Labs Advanced Advanced Supplier N=0 Development Development Design Design Supplier N=3 Build Build Supplier (Prototypes) (Prototypes) and Run Run (test) Customer (test) N=1000 Analysis and Feedback Customer Feedback Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke woensdag 1 april 2009
  17. 17. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market Attract 50 significant international Knowledge investment agenda: 1 6 businesses to the Netherlands in the strategic agenda to realize long term coming ~3 years ambitions with regard to education, innovation and entrepreneurship Paint the World Orange: improve the 7 International schools: increase the 2 International schools: increase the global branding of the Netherlands as attractiveness of the international attractiveness of the international schooling 'the place to be' for companies and top schooling system in the Netherlands system in the Netherlands talent ‘Sleutelgebieden’: assess and Accelerating growth of >100 SMEs 3 8 strengthen the performance of from € 2-5 million to an annual turnover 'Sleutelgebieden' of >€ 20 million 1000 PhD's: attract international ‘Slimmer werken’: increase 4 9 academic top talent to the Netherlands productivity of 10.000 SME's Innovation labs: create facilities for 10 Accelerate realization of ambitious 5 open and user-driven innovation and projects in public sector: e.g., energy facilities to test market response concepts at sea, renovation of Afsluitdijk Source: Nederland in de Wereld, innovatieplatform woensdag 1 april 2009
  18. 18. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market Attract 50 significant international Knowledge investment agenda: 1 6 businesses to the Netherlands in the strategic agenda to realize long term coming ~3 years ambitions with regard to education, innovation and entrepreneurship Paint the World Orange: improve the 7 International schools: increase the 2 International schools: increase the global branding of the Netherlands as attractiveness of the international attractiveness of the international schooling 'the place to be' for companies and top schooling system in the Netherlands system in the Netherlands talent ‘Sleutelgebieden’: assess and Accelerating growth of >100 SMEs 3 8 strengthen the performance of from € 2-5 million to an annual turnover 'Sleutelgebieden' of >€ 20 million 5 Innovation labs: create 1000 PhD's: attract international ‘Slimmer werken’: increase academic top talent to the Netherlands productivity of 10.000 SME's facilities for open and user- driven innovation and facilities Accelerate realization of ambitious to test market responsein public sector: e.g., energy projects concepts at sea, renovation of Afsluitdijk Source: Nederland in de Wereld, innovatieplatform woensdag 1 april 2009
  19. 19. The Dutch woensdag 1 april 2009
  20. 20. The Dutch woensdag 1 april 2009
  21. 21. The Dutch woensdag 1 april 2009
  22. 22. The Dutch woensdag 1 april 2009
  23. 23. The Dutch woensdag 1 april 2009
  24. 24. Summarizing: testbeds and Living Labs - The Dutch Proposition • Population • Average and divers population, good access to market, beta-culture, critical consumers • Infrastructure • High level of access to broadband and digital services • Industry • Strong and vibrant creative industry available • woensdag 1 april 2009
  25. 25. Reality BETA woensdag 1 april 2009
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  28. 28. 21 woensdag 1 april 2009
  29. 29. Research, Design, Development and Test • Too few connections • between creative companies among themselves • between research, creative sector and industry • Opportunities in cooperation and cross-overs • Living Lab is an excellent common ground • focus on the costumer (clear common goal) • Open innovation ecosystem of divers companies woensdag 1 april 2009
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  31. 31. • Living Labs and testbeds Flowers & Food Pensioenen & sociale verzekeringen Water Chemie de Creatieve Industrie Hightech systemen en materialen are focussed on the user and the full experience • strong incentive to collaborate Living Labs cross-sector user centric woensdag 1 april 2009
  32. 32. Relation to other initiatives IP • Paint the world Orange • Marketing of the capabilities • Growth accelerator • Opportunities for companies in the ecosystem • Working Smarter • A complex, real life problem • Reinforce private R&D investments • Close cooperation with R&D woensdag 1 april 2009
  33. 33. Several Living Lab initiatives • Services & ICT (service innovation) • Amsterdam Living Lab (Energy, Health, Mobility) • EXSER Almere (services) • Rotterdam Climate Campus (energy) • OCBI / Oost NV (Health) • Living Lab Leiden / CETIM (Mobile, Health) • North Netherlands (Tele health) • ... woensdag 1 april 2009
  34. 34. Smart Metering • Base level use • Peak use: when and what • Collective feedback and collective intelligence • Glanceable displays woensdag 1 april 2009
  35. 35. CUD Vision: a Network of Smart Work Centers for Amsterdam Region: physical traffic substituted through virtual presence & e-work by means of a network of SWCs Purmerend Almere Haarlem Amsterdam Zwolle Utrecht/A2 Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - Cisco Highly Confidential woensdag 1 april 2009
  36. 36. Smart Work Center Concept Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - Cisco Highly Confidential woensdag 1 april 2009
  37. 37. 30 woensdag 1 april 2009
  38. 38. Research Living Lab (FES) • Develop methods and tools • Design, development, users • Creatives, SME’s, Research and application domains • Health, Durability, Safety, .. • CREATIVE R&D woensdag 1 april 2009
  39. 39. Citylabs for safety, security and care How can the the situation awarareness and the collaboration in complex S&S and • Care networks be enhanced by the use of intelligent and combined systems How can the citylab methodology raise the adoption of the resulting knowledge and • technology in specific communities of practice • Focus on the user • Living Lab Methodologies • Users as designers (N=3) • Co-Creation, Testbeds (N=1000) woensdag 1 april 2009
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  41. 41. HA P P I N E SS is a JOU R N E Y not a DE ST I N ATI O N woensdag 1 april 2009
  42. 42. Thank you! Martijn.Kriens@iCrowds.net woensdag 1 april 2009

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