1.3 Bram Lievens


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In this presentations we focus on the challenges of setting up a cross-border living lab set-up for homecare and independent living projects. We will provided hands-on lessons learned from the EU Apollon project.

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1.3 Bram Lievens

  1. 1. Facilitating homecare and independent Living projects in a cross-border Living Lab setting <br />Experiences from the APOLLON project<br />PICNIC – September 14, 2011<br />Bram Lievens IBBT-SMIT<br />
  2. 2. EU Digital agenda & eHealth<br />“Focusing on innovations that address the major societal challenges identified in Europe 2020”<br />“To improve the quality of care, reduce medical costs and foster independent living, including in remote places.”<br />GOAL: enabling EU citizens to lead healthy, active and independent lives while ageing;<br />
  3. 3. Challenges<br />Context is different<br />How health is organised<br />The eco-system<br />Legislation (privacy, ethics…)<br />Locally a lot is present / exist….<br />But unknown, small scale<br />High investment for SME to assess potential market<br />Looking at a.o. Livings labs as mechanism for innovation<br /># Living Labs increasing<br />Currently over 270 Living Labs member of ENoLL<br />NEED for collaboration<br />
  4. 4. APOLLON: <br />Advanced Pilots of Living Labs Operating in Networks<br />What is needed for cross-border Living Lab Networks?<br />Can SMEs use Living Lab networks to test and enter new markets?<br />EnergyEfficiency<br />Homecare & ILS<br />Social Media<br />eManufacturing<br />The APOLLON objectives:<br /><ul><li>Demonstrate the value for SMEs of a European network of local open innovation platforms
  5. 5. Set up thematic networks of Living Labs across Europe
  6. 6. Develop a common approach for cross-border Living Lab experiments</li></li></ul><li>Two pilots<br />Xtramira™ is a videophony solution compatible with existing personal alarm systems<br />Facilitate extramural care & independent living<br />Xtramira™ uses the user’s existing infrastructure (phone line, television set, broadband connection) and a specific device <br />The ADL sensor network is an intelligent service for the informal care.<br />Set of sensors that detects & monitor activities within the home.<br />Alarms can be defined and triggered sending via e-mail and SMS<br />
  7. 7. Lessons learned<br />Need for contextualisation<br />Don’t transfer the technology as it is<br />Look further then technological issues (legal issues, cultural differences…)<br />The transfer is not the objective<br />Define clear business oriented goals and objectives<br />Define a strategy for after the pilot<br />Don’t go solo – make partnerships<br />Local partners are needed<br />Make sure you have a Win-Win<br />Map the local eco-system upfront<br />Who are the key-players, what are their roles<br />The service is always built around this<br />
  8. 8. Lessons learned<br />No common approach<br />The Living Lab as a central broker<br />More then access to technical infrastructure and users > Your guide in the local health-world<br />Matchmaker<br />It is an investment<br />Reserve the necessary time and resources<br />Target groups is not the average ‘user’<br />Difficult to connect with, demands a local approach<br />
  9. 9. Added value for SMEs<br />Insights in new market<br />Health system<br />Eco-system<br />User behaviour<br />Access to the ‘right’ partners<br />Challenges the SMEs<br />Operational<br />Business case<br />New business opportunities<br />Low entry level<br />
  10. 10. Experiences of the SMEs<br />"The cross-border pilot forced us to re-think the initial business caseinto an European context. It increased the development process for building the right proposition and a better product fit. This had a huge impact - in a positive way - on how we are currently developing and deploying the product/service.” (Tim Van den Dool – CEO – Innoviting)<br />“The cross-border project gives us the opportunity to discuss the Healthcare eco-system in another country with the living labs. This enables us to not only identify different needs and possible enhancements to our products but also to explore new (business) opportunities. The project also gives us insights into the requirements and operational issues related to transferring products to other markets outside the base market.” (Saar De Zutter - PM – Televic)<br />
  11. 11. Thank you<br />http://www.apollon-project.eu<br />bram.lievens@vub.ac.be<br />http://www.smit.vub.ac.be<br />http://www.ibbt.be<br />