Portfolio 2011


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Portfolio 2011

  1. 1. mark kelleyPortfolio415.595.3233 | markdkelley@gmail.com
  2. 2. Mark KelleyPortfolio 2011All content is property of MarkKelley and cannot be usedwithout permission
  3. 3. Tote Backpack
  4. 4. Tote BackpackDesigned as a cross betweena traditional tote bagand a backpack, the Totebackpack is a new approachto functionality. Crafted fromhigh grade canvas duck andlined with a polymer coatedwaterproof liner, the Totebackpack is designed to last.
  5. 5. Tote BackpackIdeation
  6. 6. 20”Tote BackpackIdeation of detailsAwning grade canvas duckwas sourced for the mainbody due to its durabilityand style. Accents are donein lighter weight canvas,leather and brass. 15”
  7. 7. Tote BackpackLessons LearnedDue to the relative simpleconstruction the Totebackpack. Doing a papermodel first would have beenan ideal way to get a visualon the proportions whichhad to be later amendedand shrunk.
  9. 9. The golden hour refers to a time period lasting from a few minutes to several hours following traumatic injury being sustained by a casualty, during which there is the highest likelihood that prompt medical treatment will prevent death. It is well established that theMoto Down victim’s chances of survival are greatest if they receive care within a short period of time after a severe injury. Moto Down lets you ride again
  10. 10. Alert The Moto Down mobile application compiles GPS coordinates and contacts nearest Emergency Services. If the rider isMoto Down uninjured they mustProcess deactivate the service.The Moto Down system Transmitworks by assessing changes The helmet modulein G-force during an accidentand sends that information produces a lowto the mobile interface. The Detect frequency local signal 3Gmobile interface requires Moto Down module directed at the Moto 1X MOTO DOWNthe rider to indicate whether located at the base of Down mobile G-Force Detected: 2.6emergency services application on a smart- the helmet detectsare needed. sudden changes phone. in G-Force through the Deactivate Emergency onboard 3-Axis Assistance? Accelerometer 0.10sec YES Aug. 20 2011 10:53 am
  11. 11. 1Moto DownExploded Module1. Sealed flathead screws2. Module housing machined 2 from 6061 Aluminium3. 3 Axis Accelerometer with wireless support hardware4. Battery5. Module base machined from 6061 Aluminium 3 4 5
  12. 12. 3G 1Xmoto down MOTO DOWNMobile Interface G-Force Detected: 2.6The mobile interface worksin conjunction with themodule via 2.4 gigahertzproprietary protocol signal.When a certain G-force limitis reached a signal is sent Deactivate Emergency Assistance?to the mobile interface. Theuser must swipe gestureacross the screen todeactivate. If no deactivationis sensed a signal will be sentto the nearest emergencyresponse system. 0.10sec YES Aug. 20 2011 10:53 am
  13. 13. moto down 3G 1XMobile Interface MOTO DOWNThe primary benefit ofthe Moto Down systemis the ability to remotelycontact emergency services G-Force Detected: 2.6in case of emergency.Interface A provides Blood Type: ABthe basic informationfor emergency services Allergies: Noneto locate the downedrider and basic medicalinformation. Interface B Latitudeprovides emergency contactinformation for the 41.983328 Ndowned rider. Longitude 28.232625 E Aug. 20 2011 10:53 am A B
  14. 14. Moto DownUsersMoto Down is designed formen, from 35 to 55 yearsold. They are educatedprofessionals and aremarried. They are aware andenjoy new technologies.They often ride alone.
  15. 15. Moto DownExploded Module1. Moto Down module in situation2. Moto Down module housing machined from 6061 Aluminium for maximum impact strength, corrosion resistance and lightweight3. Moto Down module with LED indicator4. Moto down module attaches to helmet with 1 2 included high bond, water resistant tape 3 4
  16. 16. Moto DownPackagingMoto Down is packaged ina two part Poly carbonateshell. Designed to enhancethe personal nature of theproduct, the packaging is anextension of the MotoDown brand.
  17. 17. Moto DownModule Ideation
  18. 18. Moto DownInterface Ideation
  19. 19. K i k u c h i Ta b l e
  20. 20. K ikuchi TableDesigned with regardsto material usage, theKikuchi Table is side tableconstructed of recycledaluminum and FSC birchplywood. It is constructedof one rectangular piece ofaluminum which is scoredand folded into position.
  21. 21. K ikuchi TableIdeation and Fabrication 20.16 20.00 5.00 5.00 13.05 16.16 8.32 4.00 4.00 4.00 4.00
  22. 22. K ikuchi TableThe pieces for the table canbe shipped flat to reducecosts and environmentalimpact. The aluminum bodyis easily folded along thepre-cut perforations. Thewooden insert is assembledwith screws.
  23. 23. K ikuchi TableLesson LearnedTo increase the ease offabricating I would haveperforated the metaleither by laser or water jet.Perforations would havemade the folds much easier.The body would have beensturdier and less prone totwisting had a thicker gaugealuminum been used.
  24. 24. Reach Lamp
  25. 25. reach LampRooms lacking adequateoverhead lighting benefitfrom added lamps. The LongNeck Lamp is designed tooccupy minimal floor spaceand deliver maximumlight coverage.
  26. 26. Design Opportunityreach lampThe deficiencies of over-head lighting is the lack ofadequate light spread. TheReach lamp is designed witha focus on filling out the lightbalance in poorly lit roomswithout the loss of valuable Primary lightfloor space. centered in room Design Opportunity
  27. 27. reach lampInspiration for the Reachlamp is found in conduitrouting and minimalistlighting that focusesprimarily on superiorfunctionality.
  28. 28. Reach lampIdeation
  29. 29. Reach lampIdeation
  30. 30. Reach LampThe fabrication processfocused on the usabilityof the Reach lamp. TheReach is manufactured as acomponent system to allowfor flat -packability and easeof assembly.
  31. 31. Reach La m pLesson LearnedTo reduce the amount of flexa thicker walled tubing wouldbe more ideal.
  32. 32. Reach Lamp
  33. 33. Mark KelleyPortfolio 2011Addendum:Various sketches, CAD workand graphic design work
  34. 34. S k e tc h e s
  35. 35. S k e tc h e s
  36. 36. S k e tc h e s
  37. 37. S k e tc h e s
  38. 38. Ca d work
  39. 39. Ca d work
  40. 40. Ca d work
  41. 41. product styl ing
  42. 42. LOCAL FLAVORGr a phic WorkThe Local FlavorLogo Design for a food andwine cooking show. THE LOCAL FLAVOR t the LOCAL FLAVOR THE LOCAL FLAVOR LOCAL t the FLAVOR LOCAL FLAVOR t the t the LOCAL LOCAL FLAVOR FLAVOR t the LOCAL FLAVOR
  43. 43. Prototyp ing& Fabr ication
  44. 44. Mark KelleyPortfolio 2011415.595.3233markdkelley@gmail.comcoroflot.com/markkelleyAdobe IllustratorAdobe PhotoshopAdobe InDesignAutocadHypershotInventorKeyshotSolidworksIdeation SketchingMaterials ResearchMaterials SourcingMarket ResearchPrototypingTrend Analysis