Disclaimer
I’m mostly a software developer. Or, at least, this is
how I’d like to be recognized.
I have been a technical s...
The truth
Let’s be honest: developers don’t like sales people.
They look at them as necessary evil.
Sales people don’t und...
How developers see sales people?
How sales people see developers?
How sales people think about themselves?
How sales people are actually
perceived?
Who all developers think to be?
Who developers actually are?
Sales for developers
Sales activities are vital components of your profession, like
it or not.
You are already selling whe...
Without sales…
Nobody buys your services.
Nobody knows about your company / product.
You are probably going to be

or
You are already “selling”, aren’t you?
Marketing yourself, through many channels
If you are not selling…
You are probably just blaming colleagues, your
company, the market, the society, the whole
univers...
Too old for moods!
If you are self employed
You know that you have to sell you services, right?

It means you already had to undress you pyja...
If you are an employee
You must learn how to create a fruitful relationship
with sales and marketing people.
You should be...
To be honest
I think a good sales person should earn a lot of
money (yes, even much more than you and me!).
Very good deve...
Why?!?
Because a good sales person knows how to scale!

They can multiply market share, customers and
visibility (it means...
Surprise
Do you know who actually have been
some of the best sales people ever?
Be prepared...
...Software developers!
Instructions for sales people
We, developers, are just human being, almost like
you (can you believe this?).
No, we don’t ...
By the way
Nowadays some developers are earning an
awful lot of money, especially in some
workplaces
Facebook, Google, Mic...
Talk to us, sales!
Explain to us what are yours and company’s targets

You have a business strategy, don’t you? Developers...
It is all about passion
Developers are mostly motivated by
and
, less by money (unbelievable,
isn’t it?)
It doesn’t mean w...
Yes...
...I’m a software developer but I know how sales and
marketing work, trust me.
I am happy to work with you as soon ...
Sales are good for you
Sales are good for you
Sales are good for you
Sales are good for you
Sales are good for you
Sales are good for you
Sales are good for you
Sales are good for you
Sales are good for you
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Sales are good for you

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Software developers and sales people, happily working together. With a bit of irony.

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Sales are good for you

  1. 1. Disclaimer I’m mostly a software developer. Or, at least, this is how I’d like to be recognized. I have been a technical sales / pre-sales engineer / delivery manager. Ok, no more buzzwords. Yes, I can actually code in Java, Python, Groovy, etc …
  2. 2. The truth Let’s be honest: developers don’t like sales people. They look at them as necessary evil. Sales people don’t understand developers at all. They better understand their wife / husband than a software developer. But... The sad (?) reality is we often have to work together.
  3. 3. How developers see sales people?
  4. 4. How sales people see developers?
  5. 5. How sales people think about themselves?
  6. 6. How sales people are actually perceived?
  7. 7. Who all developers think to be?
  8. 8. Who developers actually are?
  9. 9. Sales for developers Sales activities are vital components of your profession, like it or not. You are already selling when: You send a CV. Apply for a job. Go to a job interview. Pitch your ideas / products / abilities.
  10. 10. Without sales… Nobody buys your services. Nobody knows about your company / product. You are probably going to be or
  11. 11. You are already “selling”, aren’t you? Marketing yourself, through many channels
  12. 12. If you are not selling… You are probably just blaming colleagues, your company, the market, the society, the whole universe to be unfair with you. “Why the world can’t auto-magically acknowledge how brilliant and intelligent I am?”
  13. 13. Too old for moods!
  14. 14. If you are self employed You know that you have to sell you services, right? It means you already had to undress you pyjama and went out to meet actual customers, I guess. You prepare quotes and send invoices, don’t you?
  15. 15. If you are an employee You must learn how to create a fruitful relationship with sales and marketing people. You should better learn how to leverage their knowledge and skills for your reciprocal interest. You must understand , because your salary doesn’t fall from the sky, believe me.
  16. 16. To be honest I think a good sales person should earn a lot of money (yes, even much more than you and me!). Very good developers are hard to find but... ...Good sales people are even a scarcer resource (believe it or not).
  17. 17. Why?!? Because a good sales person knows how to scale! They can multiply market share, customers and visibility (it means also your money, did you know?). This allows your company to pay your salary. Yes, developers create the software: but without somebody selling it then it will stay on the shelf.
  18. 18. Surprise Do you know who actually have been some of the best sales people ever? Be prepared...
  19. 19. ...Software developers!
  20. 20. Instructions for sales people We, developers, are just human being, almost like you (can you believe this?). No, we don’t convert coffee into code (it is an urban legend, really). No, we don’t like to work almost for free, including weekends.
  21. 21. By the way Nowadays some developers are earning an awful lot of money, especially in some workplaces Facebook, Google, Microsoft, Twitter, ... So, show us some respect, salesman!  But I digress… Let’s go to the point
  22. 22. Talk to us, sales! Explain to us what are yours and company’s targets You have a business strategy, don’t you? Developers are smart, tell us why, when, who and how. How can we help you with OUR customers? Yeah, those are not only YOUR customers. For God sake, before selling something we don’t have, ASK!
  23. 23. It is all about passion Developers are mostly motivated by and , less by money (unbelievable, isn’t it?) It doesn’t mean we can live by just fresh air and some pats on the back, received? If you can show your respect and passion, we can finally better understand you (maybe, who knows?)
  24. 24. Yes... ...I’m a software developer but I know how sales and marketing work, trust me. I am happy to work with you as soon as you don’t treat me with superficiality and condescension. We can definitely make a lot more money together, think about it. And having some fun, also (yeah).

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