I’m mostly a software developer. Or, at least, this is
how I’d like to be recognized.
I have been a technical sales / pre-sales engineer /
delivery manager. Ok, no more buzzwords.
Yes, I can actually code in Java, Python, Groovy, etc
Let’s be honest: developers don’t like sales people.
They look at them as necessary evil.
Sales people don’t understand developers at all.
They better understand their wife / husband than a
But... The sad (?) reality is we often have to work
Sales for developers
Sales activities are vital components of your profession, like
it or not.
You are already selling when:
You send a CV.
Apply for a job.
Go to a job interview.
Pitch your ideas / products / abilities.
Nobody buys your services.
Nobody knows about your company / product.
You are probably going to be
You are already “selling”, aren’t you?
Marketing yourself, through many channels
If you are not selling…
You are probably just blaming colleagues, your
company, the market, the society, the whole
universe to be unfair with you.
“Why the world can’t auto-magically
acknowledge how brilliant and intelligent I am?”
If you are self employed
You know that you have to sell you services, right?
It means you already had to undress you pyjama and
went out to meet actual customers, I guess.
You prepare quotes and send invoices, don’t you?
If you are an employee
You must learn how to create a fruitful relationship
with sales and marketing people.
You should better learn how to leverage their
knowledge and skills for your reciprocal interest.
You must understand
, because your salary doesn’t fall from the sky,
To be honest
I think a good sales person should earn a lot of
money (yes, even much more than you and me!).
Very good developers are hard to find but...
...Good sales people are even a scarcer
resource (believe it or not).
Because a good sales person knows how to scale!
They can multiply market share, customers and
visibility (it means also your money, did you know?).
This allows your company to pay your salary.
Yes, developers create the software: but without
somebody selling it then it will stay on the shelf.
Do you know who actually have been
some of the best sales people ever?
Instructions for sales people
We, developers, are just human being, almost like
you (can you believe this?).
No, we don’t convert coffee into code (it is an urban
No, we don’t like to work almost for free, including
By the way
Nowadays some developers are earning an
awful lot of money, especially in some
Facebook, Google, Microsoft, Twitter, ...
So, show us some respect, salesman!
But I digress… Let’s go to the point
Talk to us, sales!
Explain to us what are yours and company’s targets
You have a business strategy, don’t you? Developers are
smart, tell us why, when, who and how.
How can we help you with OUR customers? Yeah, those are
not only YOUR customers.
For God sake, before selling something we don’t have, ASK!
It is all about passion
Developers are mostly motivated by
, less by money (unbelievable,
It doesn’t mean we can live by just fresh air and
some pats on the back, received?
If you can show your respect and passion, we can
finally better understand you (maybe, who knows?)
...I’m a software developer but I know how sales and
marketing work, trust me.
I am happy to work with you as soon as you don’t
treat me with superficiality and condescension.
We can definitely make a lot more money together,
think about it. And having some fun, also (yeah).